Teknision on Apollo and Branded Applications

The guys over at Teknision (they built the Finetune Apollo application) have written up some of their thoughts on Apollo, and what they feel its real impact and value will be.

Online applications that are pin point targeted to provide a specific service generate intensely loyal fans. Apollo will give us the ability to extend these applications deeper into the user’s lives by making them part of their operating environment.

You can read the entire article here.