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May 23, 2006
Google to distribute video ads with Flash
In case you missed the announcement, Google will now be deploying video advertising to sites using Flash for the video format. A small item to be sure in a hectic news day, but something to keep in mind when you're thinking of the format for your next Internet application. If you take a look at the top web 2.0 video sites, you'll see that most of them are offering video in Flash format. And now, Google joins them as well. This should mean a few things:
1) The rate at which the most recent Flash player is being distributed should increase, with these leading edge companies driving quick adoption of the most recent version of Flash player.
2) Large companies are validating the fact that Flash is the most widely adopted format for distributing video (and that the number of people with "Flash blocker" software is so low that its irrelevant)
3) With Flash video use expanding, more people will look at Flash as much more than a way to make simple animations, which should help the use of Flash as a delivery mechanism for the next generation of rich Internet applicaitons.
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