Bringing the focus back to the customer…

The rapid introduction of mobile and other non-traditional computing devices (tablets, MIDs, slates, etc) into enterprise IT inventories is driving a wave of innovation in delivering more complex and varied interactions between enterprises and their customers.  With more than 70% of enterprise workers going mobile over the next two years, according to Gartner, it is incumbent on leading-edge firms to deliver services and applications that can easily be made mobile.  Providing access to customer data, history, and marketing collateral, while at the same time allowing these employees to better serve their customers without having to pull open a laptop and find a WiFi connection, means these mobile applications will keep field forces focused on what really matters: the customer relationship.

John Landwehr describes this in more detail in an entry on our Experience Delivers blog.