Some days back, I spotted a tweet by Tom Johnson announcing his new post – Podcast on the Seven Deadly Sins of Blogging. I know that I have been a sinner, not having updated my blog for over a month.
Nowadays, I spend a good part of my day keeping an eye on my Twitter home. My primary intent is to play the information facilitator for RoboHelp, the Adobe product I document. Twitter gives me the means to shout out updates, new tools, hidden features, and events.
I follow the power users of RoboHelp on Twitter and easily get information when they post new content on the web. My job then is to map that content to core Help topics and add the links so that other users can benefit from this supplementary content.
Step 1: Spot the announcement of a useful post.
Step 2: Identify the relevant topic in Help and add a link to the post.
Step 3: Tweet about the Help update.
Twitter gets me thinking – in different directions. Every now and then, I get derailed and something non-RoboHelp catches my attention. I spot ‘cloud computing’ and become curious to find out about what the world is thinking about documentation for SaaS applications.
Johnson’s posts reassured me that these occasional detours are a necessary part of the social networking experience that we are seeking as corporate tweeters and bloggers. They broaden our interests, update us on the trends, and prepare us to create relevant and interesting posts (being irrelevant and being boring are two of the seven sins Johnson talks about).
You can check out Johnson’s blog for the other five sins. Meanwhile, what are the seven deadly sins of tweeting?