Plug-In Names and References

When you choose a name for your plug-ins, please be careful of Adobe trademarks. Also, when you refer to them in your advertising, be aware that there are restrictions.


If you are a registered Adobe Developer (Basic or Premium) you have access to an area that includes artwork, as well as a complete description of how to properly use it. (Logos and Tradmarks is on the left hand side, under Co-Marketing Resources.Included in that page is a link to Adobe Trademark Guidelines. I’ve linked to it here for your convenience. In particular, please note this section:

If you are a developer of an Adobe plug-in or extension, you may use Adobe trademarks in a referential manner on packaging, promotional, and advertising materials to give notice that your product is compatible with the referenced Adobe product or technology, provided you adhere to the following guidelines:1. You may not incorporate or include Adobe trademarks in your company name, product name, domain name, or in the name of your service.2. Your product name may not be confusingly similar to any of Adobe’s trademarks.3. If you state that your product is compatible with an Adobe product, the product must in fact be compatible with that Adobe product and otherwise work as intended and described in the documentation of your product with the referenced Adobe product.4. Any notice that your product is compatible with an Adobe product or technology must be made in a referential manner such as “for use with,” “for,” or “compatible with.” Example: “Your product name” plug-in for Adobe® Photoshop®; or, ABC extension for Adobe® GoLive®.5. You must comply with the general trademark guidelines and the Guidelines for Third Parties Who Use Adobe’s Trademarks (PDF: 194k).

There is also information available at Permissions and Trademark GuidelinesIf you would like to get feedback on advertising or naming conventions, send an email to ASN_Mktg at adobe-dot-com.Examples:

  • Something like InDesign Confabulator is not ok. Instead, Cofabulator for Adobe® InDesign® would be ok.