*** Guest Blogger Annick Mohageg- Baudot, Product Marketing for Adobe***
When you install the new Photoshop CS6 beta you’ll notice that you’re asked to provide an Adobe ID. Using an Adobe ID to register software was optional in the past, so you may wonder why it’s being required now.
Starting with Creative Suite 6, all Adobe product licenses will be associated with an Adobe ID. We’ve changed our installation process to make it easier for our customers to use a single Adobe ID to access all things Adobe, including Adobe Creative Cloud memberships, “perpetual” product and Suite serial numbers, subscriptions, Adobe Touch Apps, and protected areas of Adobe.com.
From now on, you’ll need to complete a one-time login and online product activation, either at installation or within seven days of installing a beta or Creative Suite 6 perpetual product; otherwise, the product will stop working. For our customers who work in secure environments where some computers can’t connect to the Internet, an offline activation process will be in place. Offline activation involves using an Internet-enabled device to log in to Adobe.com and activate the offline computer. (Note that there is no offline activation process for the Photoshop CS6 beta.) For our volume licensing customers, only the IT administrator will be required to do a one-time log in and activate a license during software packaging and deployment — end users will not be required to log in and activate individually.
Why only a seven-day window for login and online activation? We’ve found that seven days covers the needs of most customers who are experiencing temporary Internet issues (e.g., due to travel or connectivity problems). At the same time, a seven-day window helps protect customers from being duped into purchasing high-quality counterfeit software.
How? Up until now, high-quality counterfeit has been difficult to detect. Customers often only find out about it months after a purchase, usually when troubleshooting software or serial number issues. (Read Photoshop’s Jeff Tranberry’s blog about high-quality counterfeit http://blogs.adobe.com/photoshopdotcom/2011/07/protect-yourself-from-pirated-and-counterfeit-software.html). By then, any opportunity to get money back has been lost. Adobe’s new seven-day login and activation requirement enables customers to find out at installation if they’ve purchased counterfeit software, giving them enough time to block payment on a credit card and/or apply for the money-back guarantee that some Marketplaces offer.
In the next few weeks, we’ll provide more information about the new installation requirements. If you have any questions in the meantime, please feel free to post them below.