AAMEE 3.0 Available on Adobe Licensing Website (LWS)…Right Now!

The 3.0 version of Adobe Application Manager Enterprise Edition (AAMEE) and associated English language documentation (Read Me and updated Deployment Guide) are available on the Adobe Licensing Website (LWS) a tad bit earlier than the official release date of 5/14/12. Why early? Well we because we were starting to feel like the waiter who has brought you your food and then realized they hadn’t brought you any silverware. Of course we knew that AAMEE was going to be released a week after CS6 shipped so that is a somewhat flawed metaphor, but I am hungry.

In LWS, you can find AAMEE 3.0 and the docs in the “App Mngr Ent Edition” section under “All” of the Downloads area. I do not know why it is called App Mngr Ent Edition but you know the whole LWS site is full of such gems.

I want to thank everyone on the AAMEE crew for helping us get the release out ahead of schedule. And GG and the LWS folks too. You all rock!

We will do a proper announcement on this blog on Monday, have direct download links, talk more about the new command line tools Exceptions Deployer application and Remote Update Manager. I am also going to do a FAQ about some of the questions that have come up around the licensing changes in CS6. I really do hope we will be able to persuade folks that we have gone out of our way to make sure the new licensing has minium impact to the IT admins charged with deploying CS6.

Jody Rodgers | Sr. Product Manager | Enterprise + Volume | CS + CCM | Adobe

Deploying Creative Suite 6 Webinar

If you do a web search for “deploy CS6” do you know what comes up? The Nerf Deploy CS-6. What is that? A clip system Nerf blaster that was released in 2010 under the N-Strike series. How did I become such a Nerf expert? The Nerf Wiki of course. If you want to be in the know about the Deploy CS-6 then head to the Nerf Wiki page for the Deploy CS-6. If you want to be in the know about how to deploy CS6, as in how to do a mass software deployment of Creative Suite 6 using tools like the Adobe Application Manager Enterprise Edition (AAMEE) 3.0 then mark you calendars for Tuesday, May 22, 2012, 10AM PST for the Adobe Webinar “Deploying Creative Suite 6” with your hosts Jody Rodgers and Rick Borstein. We will cover AAMEE, the new CS6 licensing changes, and the new command line tools Remote Update Manager and the Exceptions Deployer application. We will answer questions about imaging, activation, and possibly how to get the most performance out of your Nerf blaster.

UPDATE: Webinar recording available online:


Jody Rodgers | Sr. Product Manager | Enterprise + Volume | CS +CCM | Adobe

Adobe Application Manager Enterprise Edition (AAMEE) 3.0 available 5/14/12

The latest and greatest and fastest and best looking version of  AAMEE is not in your hands…yet. That is right, the latest and greatest and fastest and best looking version of  AAMEE is the 3.0 release which is required to package CS6. The best way to get ahold of it right now is via a time machine. Please set the controls of your time machine for 5/14/12 which is the release date. Actually if you have a time machine, I suggest going further into the future where you can download AAMEE 3.1 which will undoubtedly be even better!

Okay, let’s think this through, if you have a time machine or if you are a time lord like Dr. Who, then is packaging up the Creative Suite for enterprise environments really a concern of yours?

If you do not have access to a time machine or the TARDIS (wasn’t it just a matter of time before we used this reference on this blog?) then hold tight. We will announce on this blog and on our @Adobe_ITToolkit Twitter account the links to the Adobe.com site locations where you can download AAMEE 3.0 and the new documentation. For those who have access to our Adobe Licensing Website (LWS is its own kind of time machine) then we will blog and tweet when AAMEE 3.0 is available on there. It might be different times or even dates when they are available as I am doing some significant clean up of the related docs and coordination of all these moving parts is like directing traffic at the airport. I don’t really know who I am in that metaphor. Probably the guy in the lost and found luggage department.

Jody Rodgers | Sr. Product Manager | Enterprise + Volume | Creative Suite + Creative Cloud | Adobe Systems

Sneak Peek of AAMEE 3.0

Adobe unveiled our new Creative Suite 6 and Creative Cloud offering today. And with that news, you as an IT admin probably have one question in mind: Why me? That’s right, the burden is square on your shoulders to package and get this new set of products into the hands of your users. But don’t worry, we’ve got you covered. Got your back. We are there for you. Would we leave you hanging? Okay, historically you could say that we have in fact, left you hanging. So to speak.  But let’s not dwell on history. In fact let’s not even dwell on the present. Let’s talk about the future. Far, far into the future. Imagine a time where people can communicate to anyone in the world or by the use of a computer that fits in their pants pocket. That’s right, I am talking about the year 2012. Imagine it is a week after CS6 is available for download on the Adobe Licensing Website and now imagine another blog post from me where I spend a long first paragraph not exactly getting to the point and eventually tell you that AAMEE 3.0 is available to download.

What is this AAMEE 3.0 that you speak of that will be out a week after CS6 ships? It is the third major release of the packaging tool called the Adobe Application Manager Enterprise Edition, but we call it AAMEE because we are risk of getting carpal tunnel for typing the whole name out. AAMEE 3.0 was made specifically to handle the CS6 media to prepare it for deployment by outputting it as a customized MSI or PKG. A special version of the product has been developed for the new licensing features of CS6 because we are trying really, really hard not to make your job harder than it is or impact your users. If you got the CS6 media and tried to deploy it without the use of AAMEE 3.0 then things will not go smoothly for you. You see, we have specifically designed this release so that your deployment of CS6 is enterprise friendly and so you don’t write me nasty emails or post mean spirited comments. Using traditional methods of packaging CS without AAMEE, doing manual installs, or creating images without the use of AAMEE 3.0 will lead to an excessive amount of unnecessary cursing. You don’t want that. We don’t want that. Are you seeing how you and this AAMEE 3.0 tool need each other?

We will go into the details of the AAMEE 3.0 release in the next couple of weeks in different posts, specifics about the new licensing and activation, and we will discuss and preview two new command line tools that will make your life easier. But for today, I just wanted to show you a quick sneak at the welcome screen of AAMEE 3.0. It has a simple and clean interface and is laser focused on doing one thing: packaging and licensing CS6. But wait, what about support for older versions of CS or other suites like Technical Communication Suite? What about support for packaging updates? What about the support for updating an exiting AAMEE package? Oh. Did you notice that? Would we do that? Would we take functionality OUT of a product? Would we do that to you? Um. Look over there! Is that an ice cream truck I hear? Okay, look, I have been straight with this community from day one. So let me say Y-E-S! I’ve broken the first rule of Product Management which is to not take features out that people like and use.

Now before you get your rotten tomatoes out let me tell you we already have a section of the AAMEE engineering working on a 3.1 release that will add some of the missing functionality. AAMEE 3.0 will meet the basic needs of IT admins supporting early adopters of CS6. In fact, it rocks at that. It straightforward and quick. In the second half of 2012 we will have a 3.1 release that will add some of the lost features. Well “lost” sounds like we simply misplaced them. That would not be accurate as we know where we left them, in AAMEE 2.1. Ha. That made me laugh. So, my work is done here.

Jody Rodgers | Sr. Product Manager | Enterprise + Volume | Creative Suite & Creative Cloud | Adobe Systems

Taking PS Touch to the Masses with JAMF Casper Suite

Last month PS Touch for the iPad hit the streets to much acclaim. The iPad is truly becoming an essential tool in the creative process. Sure, it was already a super important device in the realm of distraction and general stalling. Speaking of, have you played Angry Birds Space HD? Amazing! Seriously, those annoying pigs are in S-P-A-C-E. How can I be expected to complete my work when their smug little green pig faces are laughing at me on a moon or hiding in the middle of an asteroid field?

So how are you going to get PS Touch or the other upcoming iPad apps from Adobe (Collage & Debut) out to folks in your design and marketing departments? To your classrooms? Queue the dramatic music and shine the spotlight on those large cutout letters of MDM sitting on the stage. That is right, Mobile Device Management (MDM) will make you, the tireless/tired IT admin the hero of this new decade the way desktop deployment solutions made you the heros of the last decade. Hyperbole? Okay, maybe a little. But the workplace of 2012 is changing fast and MDM is becoming essential.

With that long intro, I am happy to announce that one of our deployment and MDM partners, JAMF Software, has published documentation Administering Adobe Photoshop Touch with the Casper Suite  which details how purchase via Apple’s Volume Purchase Program also known by its street name, VPP. Then the document details how to deploy through two methods: personal and institutional ownership models. The institutional method uses the newly released Apple Configurator tool. BTW, a shout out to Apple for birthing that tool! And last but not least, the document covers reporting; viewing redeemed VPP codes and tracking the devices that have PS Touch installed.

I want to thank the many folks at JAMF who put this document together and helped us create a clear path for our combined customers. It is so great to have a clear path outlined like this. Speaking of clear paths, I see a direct clear path to smashing down the barricades of some pigs…gotta go!

Jody Rodgers | Senior Product Manager | Enterprise + Volume | Creative Suite | Adobe Systems

Adobe ID Required for Photoshop CS6 Beta and Upcoming CS 6 Products

*** Guest Blogger Annick Mohageg- Baudot, Product Marketing for Adobe***

When you install the new Photoshop CS6 beta you’ll notice that you’re asked to provide an Adobe ID. Using an Adobe ID to register software was optional in the past, so you may wonder why it’s being required now.

Starting with Creative Suite 6, all Adobe product licenses will be associated with an Adobe ID. We’ve changed our installation process to make it easier for our customers to use a single Adobe ID to access all things Adobe, including Adobe Creative Cloud memberships, “perpetual” product and Suite serial numbers, subscriptions, Adobe Touch Apps, and protected areas of Adobe.com.

From now on, you’ll need to complete a one-time login and online product activation, either at installation or within seven days of installing a beta or Creative Suite 6 perpetual product; otherwise, the product will stop working. For our customers who work in secure environments where some computers can’t connect to the Internet, an offline activation process will be in place. Offline activation involves using an Internet-enabled device to log in to Adobe.com and activate the offline computer. (Note that there is no offline activation process for the Photoshop CS6 beta.) For our volume licensing customers, only the IT administrator will be required to do a one-time log in and activate a license during software packaging and deployment — end users will not be required to log in and activate individually.

Why only a seven-day window for login and online activation? We’ve found that seven days covers the needs of most customers who are experiencing temporary Internet issues (e.g., due to travel or connectivity problems). At the same time, a seven-day window helps protect customers from being duped into purchasing high-quality counterfeit software.

How? Up until now, high-quality counterfeit has been difficult to detect. Customers often only find out about it months after a purchase, usually when troubleshooting software or serial number issues. (Read Photoshop’s Jeff Tranberry’s blog about high-quality counterfeit http://blogs.adobe.com/photoshopdotcom/2011/07/protect-yourself-from-pirated-and-counterfeit-software.html). By then, any opportunity to get money back has been lost. Adobe’s new seven-day login and activation requirement enables customers to find out at installation if they’ve purchased counterfeit software, giving them enough time to block payment on a credit card and/or apply for the money-back guarantee that some Marketplaces offer.

In the next few weeks, we’ll provide more information about the new installation requirements. If you have any questions in the meantime, please feel free to post them below.


MacTech 2012 Discounts

We are big fans of the all things MacTech; love the website, the events and the magazine. For the record, the MacTech magazine is the only printed publication to do a review of the Adobe Application Manage Enterprise Edition aka AAMEE that I am aware of. We are still waiting for the cover of Packaging Today but maybe next month. And the MacTech events are arguably some of the best run events in the industry and we’ve enjoyed our participation at all the ones we’ve attended and presented at. With that gracious intro, we are excited to offer the faithful reader(s) of this blog a special discount to any of the upcoming 2012 events. You can save $200+ on the upcoming MacTech Boot Camp, InDepth, and Conference events by clicking on this special magic link*:


*Okay, so it is just a normal link, but I recommend making a special sound with your mouth or if one is handy, a Moog keyboard, when clicking on it.

Not a Mac admin, but managing iPads and their apps? I think you’ll find the InDepth Mobile Device Management sessions in Boston and Chicago a great learning experience. That link totally works on IE, go ahead, try it.**

** The special sound does not work with IE 6. Why are you still using it?

Jody Rodgers | Senior Product Manager | Enterprise + Volume | Creative Suite | Adobe Systems

Reach us on Twitter: @Adobe_ITToolkit


Follow @Adobe_ITToolkit

Follow @Adobe_ITToolkit

We have ignored you, sitting there on the self of Barnes & Nobles Bookstores. We have gone in on our lunch break to read graphic novels and mooch the free wi-fi, and walked right pass you. But there you sat, patiently. Oh, “Twitter For Dummies” I am sorry. Where have you been all my life? Sure, you are 312 pages long to describe a service that only uses 140 characters, but who is judging? Now I know what all the buzz is about. And we did our research too. You know who has the most followers on Twitter? @LadyGaga. You know who the Lady Gaga of Adobe application packaging is right? AAMEE. Or as we like to call her: Lady AAMEE. Or is that Lady with two E’s?

Sure you have always been able to reach out to us in the comments of this blog, through email, seeing us at conferences, and right, finding us at the Barnes & Nobles at noon to let’s say 1:30pm, but now you can have instant gratification and tweet us about issues you are having with our IT tools like AAMEE, AUSST, APTEE, etc. You can ask for feature requests. You can give us props. You can go on a multiple tweet rant. (Here’s looking at you @bynkii! ) It is a one stop tweet shop for IT folks: @Adobe_ITToolkit

Need more incentive to follow @Adobe_ITToolkit? One of our first 100 followers will be randomly selected to win a $50 iTunes gift card. Or equivalent if you aren’t in the US. Or don’t want an iTunes gift card for some reason. The winner will be announced, you guessed it, on @Adobe_ITToolkit twitter account once we hit 100 followers. And yes, if you are already following @Adobe_ITToolkit then you are automatically entered.

A couple notes about the account. It is a team account, it is being manned by our CS Enterprise Systems Engineer, Karl Gibson, myself, and I am working on getting someone from the AAMEE Quality Engineering side to help out too. They don’t know that yet. Shhh, it is a secret between me and the internet. We offer this service as a way to augment our current offerings of support, documentation, etc. but it is Twitter, and somethings/situations are best handled over email, phone calls, onsite visits, over beers at Dave’s, etc. And we are not trying to replace the awesome work of the Adobe Customer Care team @Adobe_Care for resolution of support issues. Nor the product teams like @InDesign or @Dreamweaver. Or @Adobe itself. Wait, seems like a lot of people at Adobe must have got their hands on “Twitter For Dummies” before we did. Oh well, better late than never.

For the record: I actually love the For Dummies series. I like their humor and their ability to make really boring topics like “Index Investing For Dummies” seem well, semi-entertaining. Plus I like the cartoons.

For the record about the previous For the record: I actually never read “Index Investing For Dummies.” But I bet it has great cartoons.


Jody Rodgers | Senior Product Manager | Enterprise + Volume | Creative Suite | Adobe Systems

Where the party is at: Macworld | iWorld | MacIT Conference 2012

Are you attending the Mac IT conference this week? You know the one, the one that is part of the iWorld event in San Francisco. What is iWorld? Remember MacWorld? Well they dropped the “Mac” bit and now it is just “i” saving tons of money in printing costs by dropping two letters. Do note the “W” is now capitalized, which it had not been in the past. The “i” is small. Got all that?

Well if you are there this week, I’ll let you in on a secret, I know where the party is. No, not some secret hip party in some cool bar with umlauts in the name. No offense to the legitimate bars and their name in proper umlaut countries; carry on as you were. No, the party is from 11:45am – 12:30pm on Thursday Jan 26 at Moscone West!

The topic: IT823: Deploying & Managing Adobe Desktop and iOS Touch Apps.

What should you wear? I am thinking casual since it is an IT conference, but looking fabulous never hurt anyone.

Who from Adobe is going to be there? Me! I’ll be the MC of our panel talk. You can call me MC J-Rodg if you want. I’m cool with that. Also, we’ve got: Eric Widle, Senior Engineering Manager for the Creative Suite along with my awesome boss (who doesn’t read this blog but should) Carol Linburn: Director Creative Suite Product Management, Creative Suite. And last but not, least, we’ll have Steve Gottwals, Group Product Manager from Acrobat there. That’s right, Acrobat at the MacIT conference! History my friends, history.

What are we going to discuss? Creative Suite deployment tools like the forthcoming AAMEE 3.0 and our new Remote Update Manager tool we are working on. Our new Creative Cloud offering and what it might mean to IT. Also, we’ll discuss the emerging world of management of iOS apps, like our new Touch Apps. You’ll want to be there for that section as we’ll be giving away a few copies of the awesome new Peachpit “iOS 5 in the Enterprise” book by John Welch. John by the way has been instrumental in us getting to participate at these MacIT events and for the record has dropped more f-bombs about Adobe then anyone else on the planet. We listen to all complaints and suggestions; sugar coated ones and ones that are more, well, let’s coin a word: Welchian.

Hope to see you there. Please stop by and introduce yourself. It is always a pleasure to meet the IT admins who work with our tools first hand!

Jody Rodgers | Senior Product Manager | Enterprise & Volume | Creative Suite | Adobe Systems

Burning Logs-No, Not /Users/you/Library/Logs

I have this DVD of a fireplace. It is simply a closeup of a few logs burning slowly. It is probably one of my favorite DVDs I own. I bet I have watched it more often then the “classics” I own; Citizen Kane, Casablanca and Star Trek II Wraith of Khan. Even if I had a real fireplace I think I’d still watch it because this fire never dies down. Hot embers never pop out and burn the rug. I am convinced this is the reason why TVs were made.

And it is that time of year that I take off for Adobe’s annual shut-down and throw that DVD on, have a glass of wine or winter beer and reflect on the year. And in doing so, I just keep getting an overwhelming feeling of thankfulness. I am a thankful to so many people who have made this a great year. I want to start with our customers and especially the IT admins who bust their —you know whats— for their organizations. You NEVER get thanked enough, so I am going to say it twice: Thank you! Thank you! And as always we appreciate you for your support with our efforts and honest feedback here on this blog, in emails, and in person. We are are trying to make your lives just a little bit better for you and you deserve it!

Listen to that fire crackle in Dolby Surround! I also want to thank our deployment vendor partners! You all are golden! We share the same customers and vision and together we make it happen. Thank you! Looking forward to working with you in 2012 and expanding out into the management of Touch Apps for the tablets. I love me some uncharted territory!

Last but not least I have to thank the great people who I work with here at Adobe. I have to start with the AAMEE crew. You guys rock. Special shout outs to Sachin, Sourabh, Abhishek, Dany and Rahul. I am missing some folks, contributors of the past for sure. Tushar, Saransh and Sumita. So many people have helped out. I am forgetting others. I feel like the actor at the awards podium who forgets to thanks his wife. (Yep, someone just won an award but is sleeping on the couch tonight! ) I can’t not thank the dynamic duo of Aditya and Mansukh enough. They architect the direction of AAMEE and the other IT tools with me and never laugh (in my face at least) when I say I want to do______ by ________. And thanks to our new Program Manager Dheeraj! And of course Charat and GG. And then where would we be without the vision in the management of Nagendra and Barry? AAMEE wouldn’t even exist without those two. And there is Eric who has been such a great mentor that he now actually thinks I don’t need any more guidance and leaves me on my own to get in trouble. My awesome manager Carol who soooo doesn’t read this blog but I call her out publicly as awesome anyway, because it is true. Oh no, the music is playing. They are shooing me off the stage. Wait, what about Karl, our CS Systems Engineer who is rocking in his new role? What about Manju and all the great work she does on helping people with AUSST. Two hired beauties are escorting me off the stage now! What about the designers: Shivam and oh, Vikas. Wait I forgot my wife! My wife! I don’t want to sleep on the couch with the cat!

No really, thanks everyone! We’ve got some cool stuff coming down the pike for 2012. We’ll be showing our new command line tool that can be used to invoke the CS updater remotely at the MacIT section of Macworld/iWorld on Thursday, January 26th. Thanks John for making that happen! We’ll post more on that in early January. We’ve also got a great new version of AAMEE we are working on. Lots of good stuff. Looking forward to working with all of you who I thanked above and especially whoever I accidentally left out. Like my admin. Yikes. Sorry Karen.

May your log burn forever!

Jody Rodgers | Senior Product Manager | Enterprise & Volume | Creative Suite | Adobe Systems