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November 01, 2005
Tender Memories
Newspapers and magazines have a long history with dealing with complex editorial workflows. InDesign and InCopy are integral to many of the solutions. But it is not Newspapers and Magazines I wanted to talk about, rather Corporate organisations.
In my previous life (before Adobe) I was fortunate (unfortunate?!) enough to work on plenty of tenders. Inevitably this would involve many overworked, overstressed, overtired people working massive hours up until the very last moment. Obviously anything that can be done to streamline processes to produce the final product is invaluable.
Designers/production artists have fought for many years to receive final copy, usually a losing battle. One reason was that is easier and quicker to layout an entire document than to make many small changes.
We no longer have to fight the losing battle, we can use InCopy. A series of articles running currently articulates this beautifully at quarkvsindesign.com. I can attest to the overtime hours required for tenders, I well remember seeing the sun rise and people returning to work wondering why you are in the same clothes!
InCopy gives writers access to the stories and layout without the ability to change design. Designers can fix layout issues while the editor(s) finalise copy. With the addition of features such as anchored objects, object styles and align to spine to InDesign CS2, InCopy and InDesign CS2 becomes the perfect proposal generating applications.
Steve
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