Please visit the MAX NA Experience site:
It is a 100% Flash based website with interactive landscapes (click the background). The backgrounds were created by several of the best digital design agencies on the planet. If you can figure out the puzzles, you discover who built them.
After the site launches, click on the background. When it appears, click again. There are three backgrounds – the one in the middle, one to the right, and a very cool tropical one to the left.