Experiencing Photoshop World – Washington DC
I arrived in Washington, DC just a few days ago to unseasonably balmy weather, which encourages the cherry blossom trees to full bloom. Absolutely perfect conditions for exploring the city with a camera in hand.
My personal passion is photography and it’s rare that I get to carve out time on a business trip to observe a city through the lens. I was fortunate to spend a day on a photo walk with National Geographic legendary photographer, Bruce Dale. We began at Tidal Basin amid cherry blossoms at sunrise, exploring the history, architecture and beautifully manicured landscape so unique to D.C. It was a great day of shooting from the Jefferson Memorial to Arlington National Cemetery to Great Falls and finally, Gettysburg.
I can’t help but be inspired here at the Photoshop World show amid over 5,000 creative and passionate Photoshop users. It’s exciting to be in Washington DC with Scott Kelby and the National Association for Photoshop Professionals (NAPP) crew where they’ve formed their own “Photoshop Political Party” for the keynote. This year’s theme is befitting of our proximity to the nation’s capital.
We’ve been on our own “campaign trail” lately, proudly showcasing the beginnings of a complete refresh to our product line. We’re looking well beyond today to how you will be interacting, creating and working with your images on tablet devices, smartphones and the desktop.
We kicked off the refresh at the last Photoshop World where we announced a brand new product called Adobe Revel. Revel allows you to access and edit any photos from any device you happen to have with you – Mac, iPad or iPhone. We believe that keeping your photos in synch across devices should be effortless and we have great things planned for the future development of the app.
The Lightroom 4 Beta launch in January marked the sixth anniversary of a collaborative process – between photographers and engineers – that helped us bring a photography focused tool to market. The team was able to leverage performance enhancements in Lightroom 3 to now offer features like video support, geotagging and elegant photo book creation. We’re grateful for the positive response we received. Customer feedback drove over 800 changes to fine tune Lightroom 4 before it shipped in March. Available now for download!
At the Mobile World Congress show in Barcelona in February, we unveiled Photoshop Touch for iPad. Now the magic of Photoshop editing technology can be used on the iPad to create stunning multi-layered images, transform, retouch, paint and share creations in an app custom built for tablets. Also available in the Android Market, Photoshop Touch encourages creativity anywhere, offering core Photoshop features while on-the-go. We are continuing our exploration of uniting the fun of touch with the power and precision of Photoshop and look forward to offering more apps like these in the future.
And just this week, we announced the Photoshop CS6 beta! Photoshop Director of Engineering, David Howe recently blogged about his experience leading our engineering team and how each release brings with it a new mindset, a fresh approach and most of all inspiration from our customers. I’ve been blown away by the response from fans and followers, who have sent our “sneak peek” videos into well over two million views and – collectively – over 10,000 Likes for some of our Photoshop CS6 beta launch Facebook posts. We packed a lot of power into what we believe is the best release ever and hope you enjoy diving in and discovering all that we’ve incorporated based on your great input.
As you can see, this is just the beginning of an incredibly exciting year for Digital Imaging. I’m extremely proud of the team for powering through months of development to satisfy the needs of our customers. Your engagement with us keeps the fire burning to “wow” you, push the limits of the technology and demonstrate our focus on the future. Thank you for inspiring us.
VP of Products, Creative Media Solutions