One of the reasons I love working for Adobe is that it’s a company with a heart. On a daily basis, I work to perfect a program that helps photographers all over the world create their own brand of magic, but once in awhile we get to help those in need directly through the power of imagery.
It was in this spirit that the Lightroom team recently embarked on our own philanthropic adventure. We heard about the Grand Opening of the Minneapolis chapter of Gilda’s Club, a non-profit organization helping those dealing with the effects of cancer, and instantly knew we wanted to get involved. After brainstorming, we decided to volunteer our photography knowledge and expertise to create memorable photographs for cancer patients and their families. Collaborating with Gilda’s club, we came up with two photo setups:
- A photo booth equipped with props to celebrate the festive nature of the Grand Opening party
- A photo studio setup with backdrops and lights for formal family portraits
For the photo booth, we built a tethered capture station that fed photos directly into Lightroom. We applied a black & white develop preset to images from the photo booth, simulating traditional photo booth snapshots. These were displayed 4-up in Survey mode on a nearby monitor for everybody at the party to see and enjoy. After the event, the photo booth images were shared on the GCTC Facebook page.
For the photo studio, 2 tethered capture stations were set up, and we alternated between stations for each session. Images were fed into Lightroom and members from the Lightroom and Premiere Pro teams prepped the images, applied color corrections, and exported to individual thumb drives for the families. We shot 21 different groups in 4 hours!
We had such an amazing time with everybody and are so thankful for the stories that they shared with us. We shot a couple celebrating their 34th anniversary, a 4-generation quartet of beautiful women, and one family of 14, where both Grandma and one grandson are cancer survivors.
Both the photobooth and the studio setup were huge hits, reminding us that photography is a special way to capture moments in time. The team at Gilda’s Club Twin Cities is already asking about ‘next time’ and we can’t wait to do it all over again.
We’d love to hear other stories of you using Lightroom and photography to help the local community…post a comment telling your story!
About Gilda’s Club
Gilda’s Club, founded by Gene Wilder and Joanna Bull in honor of Gilda Radner, is an organization that provides support and resources to people dealing with cancer. Membership is free, and Gilda’s Club supports anybody affected with cancer, including cancer patients and survivors and their friends and family. It’s a great organization that lives up to its mission; “No one should face cancer alone”.
Today we are releasing an update to Photoshop CC that includes new 3D printing features and enhancements designed to make it easier to create beautiful 3D printed designs and give you more printing options. This represents the third set of new and enhanced 3D printing features in Photoshop CC in 6 months since we first announced 3D printing support back in January!
Our goal is to help you take your 3D design ideas to the next level, and bring them into the physical world, and since January, we’ve seen artists like Sophie Kahn and Tobias Klein inspire us with their artwork and creativity, creatives like Paul Liaw amaze us with their ideas, agencies like Jeff Johnson’s Replace disrupt the design process by bringing 3D printed prototypes to initial client meetings, and innovators like Bradley Rothenberg challenge the fashion world.
Today, Apple announced they will no longer be developing Aperture in light of their new photography app for OS X. If you are an Aperture or iPhoto customer looking for change, check out our new Creative Cloud Photography plan announced last week, or our standalone Lightroom app for your desktop as alternatives.
The all new Creative Cloud Photography Plan gives you Photoshop (Mac / Win) and Lightroom (Mac / Win / iPhone / iPad / Web). This new offer not only addresses traditional desktop photo requirements but extends these workflows to the web and your mobile devices. Today, Lightroom mobile provides seamless access from desktop, tablet, phone and web.
Put simply we’re doubling down on our investments in Lightroom and the new Creative Cloud Photography plan and you can expect to see a rich roadmap of rapid innovation for desktop, web and device workflows in the coming weeks, months and years. We also continue to invest actively on the iOS and OSX platforms, and are committed to helping interested iPhoto and Aperture customers migrate to our rich solution across desktop, device and web workflows.
Today, we are launching a new Creative Cloud Photography plan for $9.99 a month. In response to overwhelmingly positive feedback from you about our $9.99 per month promotional bundle of Photoshop and Lightroom, today we make the plan a Creative Cloud offering open to any customer. You asked for it. We listened.
In addition, we are delighted to announce a full refresh of our digital imaging line of products, plus a few exciting new treats. With today’s announcements we move forward on our promise to unite mobile, social and desktop — connecting the planet’s best photography tools to the iPhone and iPad, enabling you to do serious work anywhere – on the PC, Mac and mobile devices – and share it seamlessly among them. The best news of the day…this is just the beginning.
Let’s start with the new treats
Today we launched a major update to Photoshop CC – the fourth version of Photoshop CC with new features since its launch in June 2013. These features build on many other features released in past versions of Photoshop CC, like Generator and Linked Smart Objects. In fact, if you do the math, there are 45% more new features in Photoshop CC in total than in Photoshop CS6!
Today’s launch is a big release for designers. Designers, including those who work on web design and mobile apps, are an important segment for the Photoshop team. We’ve been focusing more and more on the needs our designer customers, and you are going to see even more design-focused features in the future. Here’s what we’re delivering to you today: