One of the reasons I love working for Adobe is that it’s a company with a heart. On a daily basis, I work to perfect a program that helps photographers all over the world create their own brand of magic, but once in awhile we get to help those in need directly through the power of imagery.
It was in this spirit that the Lightroom team recently embarked on our own philanthropic adventure. We heard about the Grand Opening of the Minneapolis chapter of Gilda’s Club, a non-profit organization helping those dealing with the effects of cancer, and instantly knew we wanted to get involved. After brainstorming, we decided to volunteer our photography knowledge and expertise to create memorable photographs for cancer patients and their families. Collaborating with Gilda’s club, we came up with two photo setups:
- A photo booth equipped with props to celebrate the festive nature of the Grand Opening party
- A photo studio setup with backdrops and lights for formal family portraits
For the photo booth, we built a tethered capture station that fed photos directly into Lightroom. We applied a black & white develop preset to images from the photo booth, simulating traditional photo booth snapshots. These were displayed 4-up in Survey mode on a nearby monitor for everybody at the party to see and enjoy. After the event, the photo booth images were shared on the GCTC Facebook page.
For the photo studio, 2 tethered capture stations were set up, and we alternated between stations for each session. Images were fed into Lightroom and members from the Lightroom and Premiere Pro teams prepped the images, applied color corrections, and exported to individual thumb drives for the families. We shot 21 different groups in 4 hours!
We had such an amazing time with everybody and are so thankful for the stories that they shared with us. We shot a couple celebrating their 34th anniversary, a 4-generation quartet of beautiful women, and one family of 14, where both Grandma and one grandson are cancer survivors.
Both the photobooth and the studio setup were huge hits, reminding us that photography is a special way to capture moments in time. The team at Gilda’s Club Twin Cities is already asking about ‘next time’ and we can’t wait to do it all over again.
We’d love to hear other stories of you using Lightroom and photography to help the local community…post a comment telling your story!
About Gilda’s Club
Gilda’s Club, founded by Gene Wilder and Joanna Bull in honor of Gilda Radner, is an organization that provides support and resources to people dealing with cancer. Membership is free, and Gilda’s Club supports anybody affected with cancer, including cancer patients and survivors and their friends and family. It’s a great organization that lives up to its mission; “No one should face cancer alone”.
Today we are releasing an update to Photoshop CC that includes new 3D printing features and enhancements designed to make it easier to create beautiful 3D printed designs and give you more printing options. This represents the third set of new and enhanced 3D printing features in Photoshop CC in 6 months since we first announced 3D printing support back in January!
Our goal is to help you take your 3D design ideas to the next level, and bring them into the physical world, and since January, we’ve seen artists like Sophie Kahn and Tobias Klein inspire us with their artwork and creativity, creatives like Paul Liaw amaze us with their ideas, agencies like Jeff Johnson’s Replace disrupt the design process by bringing 3D printed prototypes to initial client meetings, and innovators like Bradley Rothenberg challenge the fashion world.
Today, Apple announced they will no longer be developing Aperture in light of their new photography app for OS X. If you are an Aperture or iPhoto customer looking for change, check out our new Creative Cloud Photography plan announced last week, or our standalone Lightroom app for your desktop as alternatives.
The all new Creative Cloud Photography Plan gives you Photoshop (Mac / Win) and Lightroom (Mac / Win / iPhone / iPad / Web). This new offer not only addresses traditional desktop photo requirements but extends these workflows to the web and your mobile devices. Today, Lightroom mobile provides seamless access from desktop, tablet, phone and web.
Put simply we’re doubling down on our investments in Lightroom and the new Creative Cloud Photography plan and you can expect to see a rich roadmap of rapid innovation for desktop, web and device workflows in the coming weeks, months and years. We also continue to invest actively on the iOS and OSX platforms, and are committed to helping interested iPhoto and Aperture customers migrate to our rich solution across desktop, device and web workflows.
Today, we are launching a new Creative Cloud Photography plan for $9.99 a month. In response to overwhelmingly positive feedback from you about our $9.99 per month promotional bundle of Photoshop and Lightroom, today we make the plan a Creative Cloud offering open to any customer. You asked for it. We listened.
In addition, we are delighted to announce a full refresh of our digital imaging line of products, plus a few exciting new treats. With today’s announcements we move forward on our promise to unite mobile, social and desktop — connecting the planet’s best photography tools to the iPhone and iPad, enabling you to do serious work anywhere – on the PC, Mac and mobile devices – and share it seamlessly among them. The best news of the day…this is just the beginning.
Let’s start with the new treats
Today we launched a major update to Photoshop CC – the fourth version of Photoshop CC with new features since its launch in June 2013. These features build on many other features released in past versions of Photoshop CC, like Generator and Linked Smart Objects. In fact, if you do the math, there are 45% more new features in Photoshop CC in total than in Photoshop CS6!
Today’s launch is a big release for designers. Designers, including those who work on web design and mobile apps, are an important segment for the Photoshop team. We’ve been focusing more and more on the needs our designer customers, and you are going to see even more design-focused features in the future. Here’s what we’re delivering to you today:
Adobe Generator, part of Photoshop CC, is a platform for accessing Photoshop in powerful new ways. Generator allows plug-ins to access rich information about open documents in real-time. Most people know that you can export web assets through Generator, but it can be used for so much more. Check out the custom Generator plug-in that Adobe employee CJ Gammon built to help automate the creation of an online comic strip for PBS:
In some companies, developers and designers attempt to automate workflows as much as possible, sometimes creating custom tools to streamline the process. But what if developers could tap into the tools their designers are already using? This is where Adobe Generator for Photoshop CC comes in. Generator allows you to access and automate commands and respond to changes in Photoshop.
We recently tried out Generator in an experiment with PBS Kids to bring one of their children’s comics to the web. They provided us with Word Girl, a comic that follows a child with super powers and a super vocabulary. Our job was to convert it into a web experience incorporating animation.
Because we were given flat artwork, we knew that we would have to break up the frames into separate layers in order to add animation, likely more than one layer for each cell. Ultimately there were over 200 individual images.
As you can imagine, this would be a pretty labor-intensive task with a number of challenges. We knew one challenge would be saving out all of these layers as optimized files with a consistent naming convention. We also knew it would be important to know the position and structure of each layer so that we could lay out the images correctly without manually positioning them. Because we wanted to animate the content within their cell frame, we would also need to mask layers so they would get clipped if they moved outside of the frame. Pulling this data from Photoshop and using it directly in our site would save us the trouble of creating these masks by hand.
The pain points we encountered can be categorized into two basic categories: asset generation and document structure.
- Asset generation is the ability to turn each layer into an optimized image with naming conventions to fit our needs.
- Document structure is obtaining key data like position and masks out of the document to use in building the animation.
For asset generation, a lot of the work was done for us already. Photoshop CC ships with the ‘Image Assets’ Generator plug-in which allows you to use your layer name to automate the process of saving out all your layers as optimized web images. This plug-in is published on Github for anyone to tweak or improve.
We were then able to create a method within our plug-in that saves this out to a .json file to be loaded into our website. This file contained not only the layer structure and names, allowing us to easily iterate through them and load the necessary images, but also the position of the layer’s bounds. This gave us the exact position our images needed to be placed at to reflect their position in the PSD.
The next step was to collect the clip path, so that images moving outside of their frame would be clipped appropriately. To do this we set up our Photoshop document with all the layers of each cell in groups. Then we created a vector mask on that group to be used as the clip path for the images. The vertices of a vector mask are not available in the document info JSON, but a recently added method in Generator allowed us to query the vector mask of a given layer. We used this to collect the vector mask data and include it with the document info.
Simply by running this script we automatically produced the images and a JSON file with the information we needed to reassemble the PSD in HTML. We were then able to go into the website and animate the layers manually (Yes, there are some things we still need to do manually, but maybe one day this will be solved too).
Building this custom solution likely saved weeks of time and frustration. This project is just one small example of how designers and developers can build custom workflows to speed up and simplify the tedious aspects of their job using Adobe Generator in Photoshop CC.
You may not yet have heard of talented young photographer Aaron Grimes, but you’re about to. Though he’s traveled and worked with our very own Russell Brown, most notably on their short film Bodie – from the Sky, there’s no doubt that Aaron has a talent all his own. On a recent trip to Tokyo, Japan, Aaron captured numerous shots in the Shibuya District and meticulously stacked them together using Photoshop CC to create a unique video inspired by traditional time-lapses.
His talent is a frequent topic of conversation here in the halls of Adobe, so I wanted to sit down and chat with Aaron to give you all a behind-the-scenes look at the process he used and the story behind the video IN MOTION.
Some of you have noticed the photography shown while logging into Lightroom mobile on the iPad. The Lightroom team includes many passionate photographers and we’ve used some of their photos to welcome you to this new application. Below are the images, the name of the team member, and their role.
On behalf of everyone on the Lightroom team, I am thrilled to announce the immediate availability of Lightroom mobile, an extension of your photography workflow designed specifically for a mobile experience. Beginning today, you can get Lightroom mobile from the iOS app store and seamlessly connect your desktop workflow to your tablet (you will need the Lightroom 5.4 update for Mac or Windows).
With the explosion of smart phone and tablet adoption, and the addition of new devices and platforms every day, we recognize that your workflows are increasingly fragmented. Smart phones have become a very popular camera choice when a DSLR is not handy, and the experience of relaxing on a couch with an iPad is much more comfortable than hunching over a desktop computer. We developed Lightroom mobile to leverage the convenience, mobility, and connected nature of smartphones and tablets for your photography workflow. Take a look at this short video explaining the concept:
In Lightroom mobile you can:
- Edit and organize images anywhere, anytime on your iPad*
- Enhance everything from smartphone photos to raw images from DLSRs using powerful and familiar tools
- Automatically sync all of your mobile edits with Lightroom 5 on your desktop
- Easily share your photos
Our team is looking forward to hearing your feedback on how you use Lightroom mobile to unlock your photography from the traditional desktop. This is just our first step; as we’ve done with all previous Lightroom releases, we’re looking to our customers to help shape the future.
You can try Lightroom mobile free for 30 days or purchase it by subscribing to the Photoshop Photography Program for $9.99/month. This program includes Lightroom 5, Photoshop CC, Lightroom mobile and a Behance ProSite. If you’re already a Creative Cloud member or Photoshop Photography Program subscriber, you can get started now! For more details and the FAQ please visit the Lightroom Journal blog.
*iPhone version is coming soon.