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MLB’s 24/7 cable TV network helps support 20% year-over-year growth in production demand with Adobe Creative Cloud workflow
MLB Network prides itself on delivering the most comprehensive coverage of baseball anywhere. Since its launch in 2009, the popularity of MLB Network has soared, spurring 20% year-over-year growth in production demand. In 2014, the network adopted all-new editing and post-production technologies to accommodate expansion, boost efficiency, and further raise the bar on quality.
Adobe Creative Cloud for enterprise, particularly Adobe Premiere Pro CC and After Effects CC, are central to the network’s success in staying on the cutting edge of TV production. The network’s ongoing transformation is largely driven by Tab Butler, Director of Media Management and Post-Production; Clive Hayes, Engineering and Post-Production manager; and Chris Schiro, Post-Production Technical Supervisor.
Adobe: What content does MLB Network produce?
Butler: We basically have two seasons, the regular season and off-season. In the regular season we have the job of recording all of the games and creating a highlights factory workflow that produces our content for shows like MLB Tonight, The Rundown, Intentional Talk, MLB Now, and Quick Pitch, which focus on the day’s activities and give a snapshot of what’s going on around the league.
In the off-season we are focused on headlines around free agency and longer-form programming. We have daily news shows such as Hot Stove, as well as High Heat with Christopher Russo and MLB Tonight, and we produce several countdown shows, individual player profiles, and other programming that goes behind the daily game and into more of the storytelling about baseball.
Adobe: Tell us about your new environment.
Butler: Our production needs and volume are growing so rapidly that we really wanted to build a foundation for the future. We are rolling out 50 high-performance Cisco UCS C-240 computers as editing stations—all equipped with NVIDIA cards for GPU acceleration. We are now at 38 HD editing stations and are expanding to 50 HD edit workstations, running the Adobe Creative Cloud suite of products. We also will deploy 250 concurrent licenses for Adobe Premiere for desktop editing. We use a wide range of applications, including Premiere Pro, After Effects, Audition, Media Encoder, Prelude, Photoshop, and SpeedGrade.
When you talk with narrative filmmakers they often express that they have loved movies for as long as they can remember. Some pursue this passion from a young age, diving head first into filmmaking, while others follow different career paths that ultimately lead them to the same place. While the creativity and inspiration for the narrative films at the 2015 SXSW Film Festival varies widely, one thing quite a few films have in common is that they were edited with Adobe Premiere Pro CC. The four feature films profiled here share this distinction and are enjoying their world premieres at SXSW.
Part thriller, part romance (Uncle John, Narrative Feature Competition)
Steven Piet and Erik Crary met while working at a small production company in Chicago and immediately hit it off. Both had aspirations to work on a feature film and often sought each other’s feedback on scripts. Eventually, they decided to work on a script together, which ultimately became Uncle John. The film is both a thriller crime story and a romance, taking place in a small Midwestern town and a big city.
By definition, documentary films are factual records or accounts of events, but filmmakers know that they are much, much more. At their core, documentaries connect people with stories in unique and compelling ways. To help immerse viewers in stories that often include archival content and various forms of media, many SXSW filmmakers rely on the integrated applications found in Adobe Creative Cloud. Here, we highlight four films that are both fascinating documentaries and dynamic stories.
An unexpected path to sisterhood (Twinsters, Documentary Feature Competition)
Samantha Futerman got the surprise of a lifetime when after appearing in a film trailer on YouTube, she received a Facebook message asking if she was adopted. Indeed she was, and so was the French fashion student Anaïs Bordier who contacted her and looked extremely familiar. Born on the same day and both adopted from Korea, the two began a journey to discover the truth, were they in fact twin sisters? Futerman asked Bordier if she could document the process and Bordier agreed.
Documentary films often tackle current events to give audiences a deeper understanding of diverse topics and differing points of view. The SXSW Film Festival 2015 lineup of documentary features includes many films that seem to have anticipated what would be topical for this year’s audiences. Although the subject matters vary, an Adobe Creative Cloud workflow is common among many of this year’s documentary features at SXSW. Here, we look at four films that could have come directly from today’s headlines.
Searching for peace amidst growing violence (Peace Officer, Documentary Feature Competition)
The documentary feature Peace Officer from directors Scott Christopherson and Brad Barber explores the changing behavior and perception of police officers in the United States. The film focuses on Dub Lawrence, a former Utah sheriff who in the 1970s founded the same SWAT team in Utah that killed his son-in-law in 2008. After meeting Lawrence and learning about his mission to understand what happened, Christopherson and Barber decided to make a film that investigated this and other cases characterized by volatility and violence.
Over 120 films at this year’s SXSW Film used Adobe video applications, including 60 edited on Premiere Pro
What a difference a year makes. Last year at the 2014 SXSW Film Conference & Festival a respectable 23 films had been cut with Premiere Pro, including gems like Evaporating Borders by Iva Radivojevic and The Immortalists by Jason Sussberg and David Alvarado . This year the total has more than doubled with 60 films showing this year edited in Adobe’s professional NLE. Similar growth in Premiere Pro and Creative Cloud usage was seen at the 2015 Sundance Film Festival [add link to Sundance story] and 2014 ended with a bang with the release of David Fincher’s Gone Girl, edited entirely in Premiere Pro with over 80% of the film including effects assembled in After Effects”.
“We’re really excited to see our growth at SXSW, especially given how this event cuts across genres to showcase artistry in so many different disciplines,” said Al Mooney, product manager for Adobe Premiere Pro. “Premiere Pro is increasingly becoming the go-to NLE, both for established and up-and-coming filmmakers,” he explained. “Editors tell us they feel right at home very quickly and the tight integration with other Creative Cloud applications, like After Effects and Photoshop make this an incredible creative environment to work in.”
Adobe Creative Camp at SXSW 2015
For filmmakers attending SXSW, Adobe will be hosting a Creative Camp on Friday, March 13th and Saturday, March 14th with two sessions focused on video content creation and storytelling.
Below is a listing of films showing at the SXSW film Conference & Festival that incorporated Premiere Pro CC in their post-production workflow.
Narrative Feature Competition
- THE BOY Director: Craig Macneill, Screenwriters: Craig Macneill, Clay McLeod Chapman (World Premiere)
- Creative Control Director: Benjamin Dickinson, Screenwriters: Benjamin Dickinson, Micah Bloomberg (World Premiere)
- KRISHA Director/Screenwriter: Trey Edward Shults (World Premiere)
- Uncle John Director: Steven Piet, Screenwriters: Erik Crary, Steven Piet (World Premiere)
Documentary Feature Competition read more…
Famed Hollywood concept designer directs/produces sci-fi short using Adobe Creative Cloud
David Levy is an acclaimed art director and concept artist to the videogame and film industry. His credits include Avatar 2, Tron: Legacy, Ender’s Game, Prometheus, and Tomorrowland. He has now debuted his own short film, PLUG, which introduces the concept for a TV series he hopes to get off the ground. Levy not only funded, co-wrote, and directed PLUG, but also taught himself visual effects to finish it. He produced the 15-minute short from start to finish using Adobe Creative Cloud.
Adobe: Tell us about PLUG.
Levy: The story is about a woman, Leila Dawn played by Natalie Floyd, who is the last human on Earth. Much like the Tarzan story about a boy raised by apes, the girl was raised by robots. She embarks on a journey to find out what happened, ultimately discovering human life and a new reality of what happened on Earth.
Adobe: What prompted you to create PLUG?
Levy: In my work as a concept designer, I developed new universes, but always for others. I wanted to do it for myself. Over the years, I learned shooting, editing, and directing skills. I knew I could make a film on my own, although a full feature film seemed out of reach. More than anything, I wanted a change.
In-house video team brings fans closer to the action than ever using Adobe Creative Cloud
From athletes to rock stars, Rockstar Energy Drink is made for people who live active lifestyles. Available in more than 30 countries, Rockstar has sold billions of cans worldwide. Like its name suggests, Rockstar is a brand built on excitement and action, and the company reaches its audience by sponsoring a wide range of sports and music events all over the globe. Rockstar’s video team delivers intense videos that capture the thrill of speeding around the BMX track or hurtling down snow-covered peaks.
Travis Valtierra on Switching to Premiere Pro:
Production team uses Adobe Premiere Pro CC to turn 3,000 hours of documentary footage into 10 compelling television episodes
Chris Moore, executive producer of Project Greenlight, has long been fascinated by the way different creative visions can take projects in wildly different directions. The Chair is a documentary series that follows two directors as they develop their first feature-length films based on the same original screenplay. Over the course of ten episodes, viewers are invited to join Shane Dawson and Anna Martemucci as they each bring their own artistic vision to life.
Rob Henry, who’s recently partnered with The Chair’s DGA-award winner Anthony B. Sacco and Director of Photography Dan Kavanaugh to form INTERSECTION, led the creative team in editorial, which was tasked with cutting thousands of hours of behind-the-scenes footage into ten, hour-long episodes. The team, including Editors Dave Henry and Jon Berry and Graphics Artist Austin Brown, began the project working with Avid but soon realized that Adobe Premiere Pro CC would allow them to handle the massive amount source footage more efficiently.
After airing on STARZ in 2014, the series is now available on iTunes, Amazon, Google Play, Vudu, Starz Play, and Starz On Demand and is available to purchase on DVD February 17, 2015.
Japanese broadcaster, Nippon Television Network, implements a cost-effective solution based on Adobe Creative Cloud to create a dynamic and efficient workflow for ultra-high definition 4K broadcasts.
When the first 4K channel in Japan, Channel 4K, began test broadcasts, it started by airing live musical performances, travelogues, and sports broadcasts provided for free by members of the Next Generation Television & Broadcasting Promotion Forum. Since then, broadcasters have started to produce their own 4K programming , but the equipment remains costly. In addition, transcoding and outputting programs takes a great deal of time.
Originally a format developed for feature-length films, 4K was not intended for television programming where high volume production is valued. To begin introducing original 4K content in the broadcast space, Nippon Television Network Corporation (Nippon TV) developed a 4K programming production workflow using Adobe Creative Cloud for enterprise.
Environmental conservancy uses Adobe Creative Cloud to highlight impact of projects around the world
Building upon a foundation of science, partnership, and fieldwork, Conservation International (CI) seeks global solutions to problems that threaten the health of the planet’s ecosystems. The visual storytelling team at CI uses video as a primary way to communicate how the organization’s projects protect nature, empower communities, and shape public policy. Peter Stonier, Senior Director of Visual Storytelling, and John Martin, Director of Production at CI, rely on Adobe Creative Cloud, including Adobe Premiere Pro CC and Adobe After Effects CC, to aid their visual storytelling efforts.
Adobe: What is the mission of Conservation International?
Stonier: CI is an environmental organization with two distinguishing features. First, our mission focuses on conserving the environment for the well-being of humanity, not just for the environment’s sake. We believe that nature doesn’t need people, people need nature.
Second, because CI started as the international arm of the Nature Conservancy, our work tends to be outside the U.S. and Europe. We are dedicated to preserving the remaining natural ecosystems vital to the health of the biosphere, many of which are in the developing world, around the equator.