Results tagged “After Effects”
Talented editor Vinnie Hobbs applies his own personal style to music video and film projects using Adobe Creative Cloud
Vinnie Hobbs was born and raised in Okinawa, Japan, where his parents work as Instructional Systems Specialists for DoDEA (The Department of Defense Education Activity) on a military installation. He spent his teenage years in Japan shooting skateboard videos and editing with two VCRs connected to each other. These early creative explorations set him on a trajectory to become one of the most talented music video editors in the industry today.
Having worked on projects for artist including Nicki Minaj, Chris Brown, and Cheryl Cole, Hobbs recently edited the Kendrick Lamar “Alright” music video, which is the most nominated music video in the 2015 MTV Video Music Awards, including a nomination for Video of the Year. Since high school, Adobe Premiere Pro has been Hobbs’ editing program of choice, and he now enjoys working with a range of desktop and mobile apps in Adobe Creative Cloud.
Adobe: How did you start editing music videos?
SMOSH creates laugh-out-loud video content for a loyal audience that now counts over 35 million total subscribers
Powerhouse digital comedy brand entertains fans with hilarious videos created using Adobe Creative Cloud
SMOSH, founded by childhood friends Anthony Padilla and Ian Hecox, has been entertaining audiences with their unique brand of humor for the past decade and has one of the strongest digital footprints of any media brand in existence today. SMOSH’s main YouTube channel recently surpassed a remarkable 21 million subscribers, it counts more than 35 million subscribers across multiple channels that also include spin-off’s SMOSH Games and Shut Up! Cartoons, and has seen record-setting success with the launch of mobile games, apps and music, as well as merchandise (they even have a calendar!)
SMOSH recently celebrated the release of its first feature-length film, SMOSH: The Movie, which made its debut with a red carpet Hollywood premiere in late July and quickly rose to the top of the iTunes charts following its digital debut. Need more evidence of the rising influence and celebrity of these online talents? The iconic Madame Tussauds Wax Museum chose SMOSH to be THE first digital stars to be immortalized in wax. The figures will tour the country next year.
Ultimate indie artist creates shows from start to finish with help from Adobe Creative Cloud
Kylie Flavell will be presenting the session “Creating Shows from Start to Finish with Creative Cloud” in the Adobe stand 7.G27 at IBC 2015 on Sunday, September 13th at 10:30 am and 2:30 pm and Monday, September 14th at 10:30 am.
Kylie Flavell has the tenacity and talent to make her dreams come true. When it comes to making her hot travel TV shows, including Hooked Up—which has 1.5 million YouTube viewers per episode—she does it all as host, producer, camera operator, editor, color grader, lighting engineer, sound engineer, post-production specialist, and distributor. To help her accomplish her ambitious goals and fuel her creative freedom and passion, she relies on an Adobe Creative Cloud workflow that includes Adobe Premiere Pro CC and Adobe After Effects CC.
Adobe: Tell us about your background.
Flavell: I’m Australian and worked as a magazine editor and publisher. One day I decided to quit my job and run away to live in Italy. While there are people who say life can’t be like it is in the movies, I say yes it can! My generation is the luckiest ever, because literally all we’re limited by is our imagination, and I take that to the extreme.
“Saturday Night Live” short-film team tackles feature film with help from Adobe Premiere Pro CC
Rhys Thomas and Adam Epstein have worked together for years on the short films for the Saturday Night Live Film Unit—Rhys as the director and producer, Adam as the editor. So when Thomas got the opportunity to direct the feature film Staten Island Summer, Epstein was a natural choice to edit. The film, produced by Lorne Michaels, features many recognizable Saturday Night Live faces. While there are some clear differences between delivering content for a weekly television show and working on a movie, there were many similarities as well. One thing that remained the same was the team’s proven editing workflow, powered by Adobe Premiere Pro CC.
Adobe: Let’s start at the beginning—when was the movie shot?
Post house thrives with mix of commercial and film projects produced with help from Adobe Creative Cloud
Coyote Post, a full service post-production studio in Hollywood, has been busy since we checked in with them a year ago. In addition to winning a Cannes Lions Award for the “Wake Up & Smell the Bacon” campaign for Oscar Mayer, a collaboration with production house Dirty Robber, the studio also moved from Silver Lake in Los Angeles to a beautiful new space in East Hollywood. The talented team of freelancers at Coyote Post continues to push the limits of creativity, using Adobe Creative Cloud for editorial, color, and VFX work. Executive Producer Rik Michul and Post Production Supervisor Julie Hansen updated us on the company’s amazing year.
Adobe: What’s the latest with Coyote Post?
Michul: The last year has been a bit of a blur. We’ve worked on several hallmark projects, including the documentary Kobe Bryant’s Muse, several music videos and commercials, and also completed effects and color work for two indie features.
Filmmakers and Adobe Premiere Pro aficionados shine at the American Cinema Editors Student Competition
Each year, the American Cinema Editors (ACE) present the prestigious EDDIE Awards for the best-edited films in the business. To encourage young, up-and-coming editors, ACE also hosts an annual student film editing EDDIE competition. In 2015, two student editors, Aneesa Mahboob and Ben Stringfellow, used Adobe Premiere Pro to edit their films—and became two of the three competition finalists out of a pool of 100 students. Here, they talk about their experiences using Adobe video tools to create their standout film projects.
Adobe: Tell us how each of you got into filmmaking?
Adobe collaborates with agencies to produce stunning video using Adobe Creative Cloud
Adobe Photoshop is synonymous with creativity, which is why it made perfect sense to celebrate its 25th anniversary with a standout commercial of exceptional artistry. Goodby Silverstein & Partners (GS&P) produced and Rock Paper Scissors edited the fantastic spot—an animated montage of the work of artists from all over the world. It aired during the 2015 Oscars and has been watched nearly 1.9 million times on YouTube. The commercial won two AICP awards, a D&AD Graphite Pencil, two Cannes Cyber Lions, and continues to receive rave reviews from creative professionals and dreamers worldwide.
Contributors to the project included Alex Amado, Senior Director, Creative & Media at Adobe; Timothy Plain, Producer and Tod Puckett, Director of Broadcast Production of GS&P; and Video Editor Grant Surmi of Rock Paper Scissors, who all enjoyed working on this fast paced, captivating commercial created with Adobe Creative Cloud.
Adobe: Why did Adobe want to make a 25th anniversary spot for Photoshop?
New York based agency fuses music, story, and technology into a psychedelic immersive app using Adobe Creative Cloud for teams and Google Cloud Platform.
Rapper Azealia Banks’ latest single “Wallace” is as inventive as her music and her entire persona. To showcase this innovation, the brand agency COLLINS created an immersive app that lets viewers become part of the video and control Azealia’s movements. Custom software designed by COLLINS tracks the viewer’s facial movements through their web camera, allowing Azealia’s audience to physically interact with the webbased video. About halfway through, the viewer appears in the video behind Azealia. Fans are embracing the experience in droves and posting hundreds of “selfies” of their coappearances with Banks on social media.
Here, we talk with Director Nick Ace and Director of Experience Design Brett Renfer, both of COLLINS, about their roles in creating the unique app and music video experience, with help from Adobe Creative Cloud for teams.
Adobe: Tell us more about your backgrounds.
Renfer: I studied at the College for Creative Studies in Detroit and then went on to work at Rockwell Group, an architecture and design firm. As the Director of Experience Design at COLLINS, I have done everything from responsive architecture to interactive music videos. My job here is to create anything that one or more persons can experience in an immersive way. I love the convergence of physical and digital worlds and learning how people interact when the two come together.
From pitches to prototypes… The applications in Adobe Creative Cloud for teams support every stage of Senior Post’s award-winning projects.
Feathered jackets. Dancing presidents. And of course the ubiquitous tongue. In an electrifying five-minute video for the music video site VEVO, Miley Cyrus connects to audiences by introducing the people and ideas that make her live performances uniquely Miley.
For VEVO, this rare behind-the-scenes look needed to be as dynamic and eye-catching as Miley’s performances. The content channel turned to long-time collaborator, creative studio Senior Post, to give the video the energy it needed. The studio combined music, interviews, and backstage footage to create Miley Cyrus Bangerz (VEVO Tour Exposed). It earned the team a 2014 CLIO Award. With high energy and a keen eye for details, this award-winning video is typical of the work from Senior Post.
Expanding creative focus
Josh Senior began Senior Post with a simple goal: to raise the bar on digital services by providing clients with top-quality video editing and post-production work. Although the Brooklyn-based studio initially focused on the editorial side of video production, Senior Post quickly expanded into finishing services that deliver the crisp images and perfectly synced sound that turn a great video into an extraordinary one.
“We got our start working with brands like VEVO and VICE on music-related content and online videos,” says Senior. “We spent our first few years improving our work and making a name for ourselves for high-quality execution. Winning the CLIO Award was a real game changer, opening the door for production opportunities. We’re now able to offer a one-stop solution for branded content—handling production, editing, and finishing under one roof.”
Working with a team
As the studio’s workload grew and diversified, so did its workforce. The studio works with half a dozen people on an average week, with about fifteen people on set for a shoot. Rapidly scaling the team up and down gives Senior Post the ability to take on a large variety of work across a broad range of budgets.
“We never wanted to price ourselves out of opportunities, and the dynamic flexibility of our business model is the perfect parallel for Creative Cloud,” notes Senior. “We use Creative Cloud throughout our creative process, but our numbers have been growing dramatically,” says Senior. “Just a few years ago, we used two workstations. Now we have five. Adobe Creative Cloud for teams was the next step for our growing business.”
With Creative Cloud for teams, Senior can assign and reassign licenses to freelancers working anywhere. Working on the same Creative Cloud apps and versions keeps collaboration running smoothly. Team members can share assets quickly and easily, no matter where they’re located.
Since the Adobe apps work together seamlessly, different elements of a project can be worked on simultaneously and pulled together for a faster production workflow. Editors cut video in Adobe Premiere Pro CC while sound editors mix the audio track in Adobe Audition CC. Animators import assets created in Adobe Photoshop CC into Adobe After Effects CC to create smooth animations.
“Importing a Photoshop or After Effects file into Premiere Pro that automatically updates as we make changes in the original programs makes combining different types of media much simpler and more efficient,” says Joanna Naugle, Senior Post Lead Editor. “With Adobe Creative Cloud for teams, I can support my teams from anywhere to keep workflows running smoothly and deliver the best content for our customers,” adds Senior.
Adobe Creative Cloud for teams apps contribute to every stage of a project, starting from pitches and prototypes. Working with Adobe InDesign CC, Senior can pull together assets created in any Adobe app to develop an engaging pitch. The smooth workflows and easy integration with Adobe apps enables Senior to use Premiere Pro CC to add assets onto a timeline and quickly prototype video projects.
“Power windows in Premiere Pro CC enable us to quickly set looks and provide an idea of how the story will evolve in a visual way,” says Senior. “Being able to serve clients with moving prototypes helps us better convey our ideas compared to static storyboards. We can deliver more persuasive client presentations that accurately reflect our creative vision.”
Senior is looking at more ways to use mobile apps, such as Adobe Shape CC or Adobe Premiere Clip, to expand creative workflows. “I used Adobe Color CC to capture the color palette of a client’s office and bring that back into the project,” says Senior. “It was an amazing way to tie the video to the client’s brand. I love how the Adobe Creative Cloud mobile apps open up new possibilities for us creatively.”
Delivering original video
After spending years polishing skills on branded content, Senior Post now has the time and opportunity to focus on original works. “Long-form content, by nature, tends to involve very busy periods followed by lulls in activity,” says Senior. “This cycle is a huge asset for us, as we can use the downtime to work on our own projects.”
From narrative comedies like Eavesdropping to the documentary series Life on Mars, Senior Post’s original material has been as varied as its branded work. The studio also encourages its employees to pursue their own ideas, using company resources to help bring dream projects to life. “By reinvesting in our talent, we’re keeping employees engaged and building a team of highly experienced and creative staff,” says Senior. Projects are often featured on Instagram and Facebook, enabling the studio to control distribution to highly engaged audiences.
Looking to the future
For Senior Post, the next big project on the horizon involves a narrative feature entitled 5 Doctors. The studio will handle digital imaging and related workflows, which will require deep involvement throughout the filming process.
The studio is also working with VICE’s creative agency, Virtue Worldwide, to produce a series of pre-roll ad spots for SUBWAY, providing full production and post to a top tier client. By leveraging collaboration through Creative Cloud for teams to its fullest, Senior Post was able to deliver eight pieces of content back to Virtue Worldwide within two days.
“We’re closing the gap between post and production work,” says Senior. “Adobe Creative Cloud for teams is an essential piece to help us increase collaboration while keeping workflows efficient. The apps are allowing us to align more closely with the agencies that engage us, and present a unified package to our clients. Having that extra time to refine stories and beats really makes everything a lot more polished by the time clients’ lay eyes on the work.”
From nature conservation to corporate promotions, Adobe Premiere Pro CC helps tell stories
Based in Hanover, Germany, TV Plus GmbH is a production house that creates programs for public television, but also for commercial broadcasters and corporations. Since its founding in 1997, TV Plus has produced hundreds of live shows, fictional dramas, children’s entertainment, late night programming, and documentaries.
Editor and videographer Manuel Sanchez has been a major contributor to numerous productions, including BINGO!, Germany’s first and only environmental lottery game show, Recht So!, and many corporate image films. Today, Sanchez uses Adobe Creative Cloud to produce a variety of video projects for the company.
Adobe: How did you start your career and how did you come to work at TV Plus?
Sanchez: I was educated as an editor and camera operator and have enjoyed a steady career of both for ten years. I’ve been with TV Plus since 2008. We have broad-based production experience for online and offline media. We also excel in other areas, including placement, search engine optimization, and evaluation of audiovisual content. TV Plus produces television series for the international market and builds advanced image campaigns and commercials for clients.