Results tagged “Prelude”
Multi-platform media company produces premium sports, culture, and lifestyle content with help from Creative Cloud
From its start selling energy drinks, Red Bull has expanded into an international brand with streaming video through Red Bull TV, the Red Bull Records independent music label, and sponsorship of dozens of athletes, teams, and events. For the past seven years, Red Bull Media House, a subsidiary of Red Bull, has overseen all of the company’s communications and media, taking Red Bull to the next level as a full-fledged lifestyle brand. Andreas Gall, the chief technology officer at Red Bull Media House, gives wings to emotional content that connects people with the international Red Bull brand.
Adobe: How did Red Bull Media House get started?
Gall: About seven years ago, I met with the CEO of Red Bull, Dietrich Mateschitz, and he asked me to be part of Red Bull Media House. The idea was that we would pull together the print, video, audio, and digital projects across Red Bull and concentrate all of that fantastic creative energy in one location. I have a lot of experience in broadcast media, so I understand how to bring stories to life. From the way I see it, my job is to keep on top of technology and technological strategies to push the envelope on how we explore people, stories, and ideas.
Adobe: What does Red Bull Media House do?
Gall: We handle all of the communications for the entire Red Bull family of companies. That includes especially coverage of Red Bull’s events, from sports to music and more. We’re much more than just TV commercials and magazine ads. We produce exciting short and feature-length films, engaging video magazines, and even deliver live coverage of international events through Red Bull TV. If you look at the Red Bull Content Pool, we have a massive online archive of more than 120,000 assets produced by Red Bull Media House—and we’re adding new content every day.
Much of our content covers high-action sports, which has been the core of the Red Bull DNA for years. We’re always looking for new ways to find really emotional content and bring our audiences closer to the athletes’ experiences.
Adobe: Why did you make the switch to Adobe Creative Cloud?
Gall: If there’s anything we know at Red Bull, it’s the importance of pushing the limits. We have a lot of great ideas that we’d love to see—like enhanced visualizations and biometrics—that don’t have a solid technological answer yet. That’s why it was much less important for us to find a system that worked for where we are now, and more important to find a motivated partner who was willing to work with us to change the media world.
I really like how open Adobe is to exploring with us. Adobe comes from a very creative background, so the product development teams are very interested in ideas and concepts that will lead to new creative expressions. We’ve had meetings with Adobe about working with Premiere Pro and XMP, and we’re starting to paint a picture of how we want to evolve together.
Adobe: What Adobe applications are you using?
Gall: We’ve had people working with Adobe Photoshop and Adobe After Effects for years, but the biggest change has been our switch to Adobe Premiere Pro CC. It’s going to be central to the architecture that we’re planning with fast edits and fast production. Once we’re fully switched over, we’ll standardize on Adobe Prelude CC to streamline production even further. With everything going through Prelude, we’ll reduce ingest and make edits considerably faster.
We’re starting to dive into the rest of the applications available in Creative Cloud as well. There’s been a lot of interest in Adobe Story CC and Adobe Anywhere to encourage creative collaboration around the globe.
Adobe: What is the future for Red Bull Media House?
Gall: We’ve got some ideas for how we want to move forward. For example, we think it would be fantastic if we could really connect athletes with fans by giving athletes the ability to create and upload their own media. This is just one of many ideas we’re exploring, and Adobe is with us every step of the way.
Andreas (Andi) Gall, CTO of Red Bull Media House, will be presenting at the Adobe stand at IBC on Friday, September 12th at 2:00 PM and Saturday, September 13th at 10:30 AM.
Production company standardizes on an Adobe Creative Cloud workflow to efficiently deliver up to 28 TV episodes per week
For more than 20 years, UFA SERIAL DRAMA has produced some of the most popular serial dramas in Germany. Classic shows such as Good Times, Bad Times (Gute Zeiten, Schlechte Zeiten) and Among Us(Unter Uns) have been on the air for more than 4,000 episodes each. UFA SERIAL DRAMA currently runs five daily shows and can produce up to 28 episodes in a week; for this team efficiency is key. Post-production supervisor Marc Schwellenbach works with the post-production teams to continually refine and optimize the standard workflows to be as quick and smart as possible.
Adobe: Tell us about the shows you produce through UFA SERIAL DRAMA.
Schwellenbach: We produce five unique daily serial dramas, which translates to 800 minutes of material every week. Four of our shows run in Germany. In fact, the first series that we produced back in 1992,Good Times, Bad Times (Gute Zeiten, Schlechte Zeiten), was the first daily serial drama made for German television. It’s still on the air; we passed the 5,000 episode mark a few years ago. Even our “newest” series has been around for eight years and nearly 2,000 episodes. Our fifth show is actually a serial drama made for Hungarian audiences. It’s been running for 16 seasons, and it’s one of the top-rated shows in Hungary.
Adobe: Why are production workflows so important to you?
Schwellenbach: We work on five shows that run five days a week with almost no breaks. To get all of the shows ready for air, we may produce up to 28 episodes a week. We need a rock-solid workflow to keep up the pace without compromising quality.
We have one big advantage on our side: experience. We’ve learned over the years to take the time to think through our workflows and look for ways to improve them. We take it a step further at UFA SERIAL DRAMA by standardizing about 90% of our workflow across productions. If one team comes up with a new process that helps them work faster and better, we can easily apply their innovations to other teams.
Adobe: How has your software changed over the years?
Schwellenbach: Several years ago, we switched from Avid to Final Cut Pro with the intention of becoming more flexible and speeding up workflows in post production. We worked with the Final Cut Pro workflow for a few years, but we felt that we still needed to move our editing process to the next level. By better integrating editing into the rest of the post-production workflow, we would improve turnaround speed for dailies and increase our overall speed and efficiency.
We recently started looking into Adobe Premiere Pro, and that’s when we realized the advantages that we could achieve using the integration between Adobe creative applications. With Adobe Creative Cloud, our workflow has not only gotten faster, but also tighter. We’re tying everything together into one smooth Adobe framework, which helps us get much more power and flexibility out of our daily workflows.
Adobe: How important is the integration of Adobe tools to your workflows?
Schwellenbach: We had used Adobe After Effects and Adobe Photoshop before, but we had never considered how everything could work together in a bigger way. The integration among Creative Cloud applications not only changes how we work, but it encourages us to think about how all of the steps fit together to create the big picture.
Previously, our post-production artists would use After Effects to composite green screen shots and hand the finished shots over to the editors. The Dynamic Link between After Effects and Premiere Pro simplifies things so much. Even our editors who are not visual effects artists use After Effects to create their own graphics, or use templates we’ve created for graphical inserts, such as cell phone displays. They can then easily bring these effects into their Premiere Pro workflows. Edits and adjustments are practically seamless, as we no longer need to wait to export and import clips. We can be much more flexible while maintaining consistent information on the shots.
We also appreciate how Adobe software invites collaboration. We see lots of great third-party integrations, and with Adobe XMP and panel integration, we can even see ourselves leveraging metadata to develop our own integrations as we need them. The Adobe framework opens up whole new ways for us to speed up and simplify the workflow.
Adobe: What steps did you take to transition to Adobe Premiere Pro?
Schwellenbach: The key to a smooth transition is planning and communication. When you’re changing a key component of your workflow, you have to make sure that you think through everything beforehand. We didn’t want to even start the move until we were sure that our editors would be able to work faster right away. We talked with editors about the changes that they wanted to see and used their input to design the new workflow. Giving them ownership of the transition helped to assure them amidst the changes.
Trainers worked with our editors to help them feel comfortable with the new software and features. The entire transition felt very collaborative with Adobe, with everyone coming together for a common goal. As a result, our transition has been very smooth. Two teams have completely switched over to Premiere Pro with more still in the final training phases. Our editors are very pleased with the ease and functionality of Premiere Pro. Other departments have also successfully made the move to Creative Cloud.
Adobe: Are there any other applications in Creative Cloud that you’re excited about?
Schwellenbach: Adobe Story CC Plus looks very interesting and has definitely caught the eye of our head writer. We’re currently syncing Word documents with our scheduling system, but Story will help us leverage metadata in the scripts so that we can see exactly what we need in post production.
Adobe Prelude CC is another piece that’s bound to be very useful. We’re always talking about logging on set, and Prelude and Live Logger will provide us a way to log information on set and preserve that metadata in Prelude for the post-production process. We’re already using a digital movie slate integrated into an iPad app, so I could see us using Prelude Live Logger right away.
Adobe: What is the future for UFA SERIAL DRAMA?
Schwellenbach: We started using Adobe Creative Cloud for teams, but we’re switching to Creative Cloud for enterprise as our business continues to grow and use of the software expands. We’re also talking to other businesses in the UFA family. We’ve developed powerful workflows for our fast-paced production and along the way we’ve learned a lot about working with Adobe software. We look forward to sharing our knowledge and best practices with other UFA productions.
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Workflow based on Adobe Prelude, Adobe Premiere Pro, and MediaSilo speeds content distribution to more outlets
With the CMT Music Awards airing tonight, we thought you might be interested in learning about how the production team behind these award shows captures, edits, and distributes all the great supplemental content. From red carpet interviews to show promos, the content needs to move quickly and reach a range of media outlets. Here, Jason Pattan, director of content production and technology management for MTV Music Group, talks about how that workflow has evolved to include Adobe Prelude, Adobe Premiere Pro, and MediaSilo, and has improved both accessibility and speed of delivery.
Adobe: What do you do as director of content production and technology management?
Pattan: My title is a really long winded way of saying I’m a workflow guy. I find different tools to make production life easier, try them out, and do real world testing before rolling them out to our general production community at MTV. My job is to figure out what works and what doesn’t before deciding to do a live show with it.
Adobe: How does MTV Music Group work with MediaSilo?
Pattan: We’ve been working with MediaSilo from a review and approval standpoint for a while. We were initially using it for basic production – getting rid of DVDs in our workflow, sending clips out, and getting people working in a collaborative space that they could access anywhere they have an internet connection. During this time, we noticed that there was a lot of functionality available through the MediaSilo platform that we could exploit for different types of production needs. We started wondering how we could work it into our live shows and big events.
Adobe: Tell us about the live shows and “red carpet workflow” needs.
Pattan: Every quarter we have what we call tentpole events, which may be a large show such as the CMT Music Awards, Video Music Awards, the Woodies, VH1 Divas, and more. We know how to make the TV part of these productions, we’ve been doing it for years, but there is also a lot of ancillary production that goes into those shows and there’s a lot of work we can do to make it better. At all events we have press areas where people go after they’ve won the awards. We do basic interviews and our goal is to use the interviews internally and distribute to press outlets as well.
In the past, our team would shoot a red carpet event, run to the satellite truck to upload the footage, do some editing, and then have the feed grabbed by whoever needed it. This worked well for television programs and broadcasts, however it wasn’t effective in getting content on websites and social channels quickly. We also encountered problems with the uploads not reaching the correct satellite feeds and it could take more than three hours post-show to get two hours of footage uploaded. I’ve spent many nights sitting in a satellite truck at 2 a.m. trying to upload content.
Adobe: Why did you feel you needed to make changes to the red carpet workflow?
Pattan: Our red carpet workflow made sense 10 years ago when we were just sending content to media outlets with the right infrastructure to download it from the satellite. But today, we need to get content to blogs, websites, and other outlets that aren’t going to pay to download the content from the satellite.
Adobe: How did you start to modify this workflow?
Pattan: We wanted to create a faster, more accessible solution. Our first step in this direction, was capturing the footage digitally, rather than on tape, and using firewire to transfer it to a laptop. We still fed it into the satellite and played it out, but we also posted a proxy on the MediaSilo site. We put the proxies up and embedded a MediaSilo player in the MTV press page. Our audiences could view the content, but they still had to be on the satellite if they wanted to grab the footage. It didn’t solve the problem, but it helped everyone start thinking about online distribution.
Adobe: What was the next step in modernizing your workflow?
Pattan: We still wanted a way to get content out to everyone in a way that didn’t involve sitting in a satellite truck at 2 a.m. Every year, we cover the MTVU Woodie Awards at SXSW. Everyone important to college music is there, and we interview all of them. From there, the team took the content from the file-based camera and fed it into a laptop. We then ingested the clips into Adobe Prelude and entered basic metadata that the team wants on MediaSilo and that also tied back to the internal asset management system. Interviews contained content for a variety of outlets, including press, internal teams, international audiences, etc. The need to deliver content for multiple stakeholders increased the need to move quickly and efficiently in a small mobile location.
With Adobe Prelude, we were able to make subclips for each stakeholder, tag them appropriately, and transfer the footage to Adobe Premiere Pro. From there, it was edited and uploaded to MediaSilo using Adobe Media Encoder. The MediaSilo content distribution portal is where all of the press outlets and internal teams went to fetch the broadcast-quality content that was ready for distribution. In this way, all departments that weren’t being serviced were now able to secure content. By the time the last interview was done, the upload was completed within 20 minutes.
Adobe: What is the advantage of using Adobe Prelude?
Pattan: Adobe Prelude is a separate logging tool, accessed through Adobe Creative Cloud, with a simple interface for logging quickly without worrying about a full NLE. In Adobe Prelude, we can do a transcode on ingest, make the proxy, rename files, and move them to a different destination. In addition, when content is ingested in Adobe Prelude we can set up metadata profiles with pre-set values. Basic fields correspond to the clips being ingested. When creating subclips, Adobe Prelude gives an entire view of the asset and the subclip within the media file. It also makes it easier to add comments and organize. Once this is done, sending content to Adobe Premiere Pro is a more efficient process.
Adobe: How is the workflow between Adobe and MediaSilo?
Pattan: Adobe Media Encoder allows you to set up an FTP destination, which can be set to MediaSilo’s Amazon S3 account, where files are automatically imported along with embedded XMP. MediaSilo accepts direct FTP with embedded metadata, so it is extremely efficient. The XMP support in MediaSilo is key to this workflow. We can capture all metadata at the point of ingest in Prelude, and it is automatically carried through into MediaSilo through the automatic XMP import, and then published on the Portal. It’s great because it reduces the number of times the video and metadata has to be touched, and allows us to decide which items are published to the portal, as well as deciding what information is displayed on the portal, all from the point of ingest.
We used MediaSilo’s open API and portal sample to set up our own media portal for distribution and video sharing, internally and externally. In combination with Prelude and XMP support, the full end to end solution provides maximum efficiency from shooting the video to publishing it online.
Adobe: What does this new workflow mean to outlets that want this content?
Pattan: This enhanced workflow enabled us to distribute a large amount of content in a very short amount of time. Anyone can access what they need simply by going to the portal and downloading the XDCAM footage. When a show is live to tape, which means it is airing a few days later, making the content available quickly means that people can begin cutting additional promos and do other work that will help drive viewers to the show. From a press perspective, content can appear on third party press sites hours after the show has aired. Previously these outlets would have only been able to include written content, or posted the video interviews days after the event.
What I like most is that I can show up at an event with just hand-luggage, instead of a satellite truck. Time from red carpet to air is minimized, and labor and manual steps are minimized. Plus, with the time I saved, I got to go to the SXSW after party!
Adobe: What are the future plans?
Pattan: This new workflow has really changed the way we work with these events. What started out as a trial program has been proven and is now our standard workflow and the one we’ll be using for the CMT Music Awards. End users now expect to receive a link they can use to download content. We have plans to enhance the workflow with more search functionality and more detail.
Right now, the audience for the portal is primarily Viacom’s press outlet partners. That said, there are plans to grow this solution into a lightweight dailies solution, and to grow the audience of the portal to internal and external on-air distribution channels.
Adobe Prelude™ CS6, software that streamlines ingesting and logging of file-based footage, is now available as a standalone product. Prelude CS6 was introduced in April 2012 as a part of the CS6 Master Collection, CS6 Production Premium and Creative Cloud. The reaction to Prelude has been very positive and many users wanted to purchase Prelude CS6 as a standalone application.
We are pleased to announce that Prelude CS6 is now available as a standalone product from Adobe.com for $399 for a perpetual license.
For more information on Prelude CS6, please visit: http://www.adobe.com/products/prelude.html
Videos to help you get started with Prelude CS6 can be viewed at http://tv.adobe.com/product/prelude/
You can download a trial of Prelude CS6 as a part CS6 Production Premium from http://www.adobe.com/products/creativesuite/production.html