Posts in Category "Social Media"

No one responding to your post? Your title could be the culprit.

Why don’t people respond to posts?

Posted something on the Internet and did not receive any response? You are not the only one. Many like you are part of what is infamously referred to as the World Wide Wait. And yet, the laws of eliciting a response on the Internet aren’t very different from that in the real world.

wait

Much like your decision to read a book from an unknown author is partly based on the cover of the book and its title, the decision for someone to read your post depends to a large extent on how interesting the title of your post is.

Before clicking on a title, a person usually asks the following questions to oneself:

  • Do I understand the title?
  • Is it interesting? Is it compelling enough?
  • If the author is inviting comments, do I have what it takes to contribute?

Keep your titles short but comprehensive

More effort must go into the title of your post than its content. Go through the body of your content and write down a working title for your post. Then keep shortening and simplifying it until you have an interesting title.

Working title:

Computer crashes immediately after updating to the latest version of Windows and opening the 2.1 version of XYZ software on my computer.

Final title:

Computer crash after latest Windows update | XYZ 2.1

Avoid generic titles like “Help”, “I am lost”, “XYZ software”

Such titles do not give any idea about the content of the post. Such titles could also be mistaken to be spam.

Do not capitalize all letters in the title, and avoid multiple exclamation marks

Even if you are frustrated, unleashing it on the whole world serves no purpose other than putting people off altogether. Keep your titles unemotional and relevant. Interested people will get to it ultimately.

And that’s it. You have all that you need to get you going.  All the best!

Socially yours…

It has been quite some time since I blogged, and in this time, I have moved from being content creator to the online social lead for web products. Essentially, what that means is that I will be responding to user queries posted on various social media platforms in collaboration with other experts at Adobe.

I will be using my blog to communicate all information about web products that I am allowed to share.  And needless to say, if I inadvertently state something that isn’t entirely correct,  it has everything to do with me and nothing that has been endorsed by Adobe. Having said that, I will stay clear of such misadventures.  I am trying to account for Monday mornings and bad hair days.

The information that I share is however, not for just your consumption but is meant to be shared, retweeted, reblogged, recycled, whatever. I will try to ensure that it is all worth your effort, time and space.

If you have anything that you want to share, please use the comments section to do that. Anything that is positive and constructive will be given immediate thought and attention.

I will try and notch up a blog post a week, and it is one of my commitments I hope to keep.

Cheers!

Preran