Archive for May, 2012

Primetime Simulcast Helps Bridge TV and Digital Ads

We all sense it, and the num­bers sup­port it. By the end of 2014, 200MM U.S. Inter­net users (76%) will reg­u­larly watch video online (source: eMar­keter). Fur­ther, the num­ber of mobile videos viewed by con­sumers has already grown at an impres­sive clip in the last year, and is fore­casted to increase 160% in 2012 (source: Nielsen).

Audi­ences are increas­ingly view­ing TV con­tent on more devices, but broad­cast­ers and net­work oper­a­tors are chal­lenged to evolve their busi­ness mod­els fast enough. Media com­pany cus­tomers tell us every day about their frus­tra­tions attempt­ing to deliver and mon­e­tize con­tent through IP-con­nected devices. Device frag­men­ta­tion, mul­ti­ple stream­ing pro­to­cols, dif­fer­ent encryp­tion meth­ods, dif­fi­culty in insert­ing mid-stream ads, and the need to build play­ers for mul­ti­ple devices all con­tribute to higher-than nec­es­sary oper­at­ing costs and a poor view­ing expe­ri­ence for video audi­ences.

Today, in an indus­try-first, we announced Prime­time Simul­cast as a new advance­ment to Project Prime­time. As media com­pa­nies broad­cast their lin­ear con­tent, Prime­time Simul­cast pro­vides a sin­gle end-to-end work­flow that enables them to simul­ta­ne­ously deliver that same con­tent to con­nected devices every­where while seam­lessly replac­ing ads in the broad­cast stream with dynam­i­cally inserted ads across desk­top, iOS, and Android plat­forms. With this announce­ment, we also unveiled Adobe Media Server 5 and Adobe Access 4 to give media com­pa­nies a sin­gle video pub­lish­ing and DRM work­flow that reaches 98 per­cent of desk­tops and all iOS, Android and con­nected TV devices. In addi­tion, Adobe unveiled the next ver­sion of Adobe Audi­tude to more eas­ily insert and mea­sure online video ads.

As media com­pa­nies deliver on the multi-screen promise to their audi­ences, Adobe is proud to help them increase rev­enue and decrease oper­at­ing costs so that they can build effec­tive busi­nesses in dig­i­tal video and improve the viewer expe­ri­ence. To explain Prime­time Simul­cast fur­ther, Ash­ley Still, direc­tor of pro­duct man­age­ment at Adobe, walks you through the lat­est move for­ward for Project Prime­time and demon­strates how these improve­ments allow media com­pa­nies to advance pro­fes­sional video for pub­lish­ers, adver­tis­ers and con­sumers.

If you’re at the Cable Show and want to see a live demo of Project Prime­time or HLS Stream­ing with Adobe Media Server 5 and Access 4, stop by and see us at Elemental’s booth #2253.

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