Primetime Simulcast Helps Bridge TV and Digital Ads

We all sense it, and the numbers support it. By the end of 2014, 200MM U.S. Internet users (76%) will regularly watch video online (source: eMarketer). Further, the number of mobile videos viewed by consumers has already grown at an impressive clip in the last year, and is forecasted to increase 160% in 2012 (source: Nielsen).

Audiences are increasingly viewing TV content on more devices, but broadcasters and network operators are challenged to evolve their business models fast enough. Media company customers tell us every day about their frustrations attempting to deliver and monetize content through IP-connected devices. Device fragmentation, multiple streaming protocols, different encryption methods, difficulty in inserting mid-stream ads, and the need to build players for multiple devices all contribute to higher-than necessary operating costs and a poor viewing experience for video audiences.

Today, in an industry-first, we announced Primetime Simulcast as a new advancement to Project Primetime. As media companies broadcast their linear content, Primetime Simulcast provides a single end-to-end workflow that enables them to simultaneously deliver that same content to connected devices everywhere while seamlessly replacing ads in the broadcast stream with dynamically inserted ads across desktop, iOS, and Android platforms. With this announcement, we also unveiled Adobe Media Server 5 and Adobe Access 4 to give media companies a single video publishing and DRM workflow that reaches 98 percent of desktops and all iOS, Android and connected TV devices. In addition, Adobe unveiled the next version of Adobe Auditude to more easily insert and measure online video ads.

As media companies deliver on the multi-screen promise to their audiences, Adobe is proud to help them increase revenue and decrease operating costs so that they can build effective businesses in digital video and improve the viewer experience. To explain Primetime Simulcast further, Ashley Still, director of product management at Adobe, walks you through the latest move forward for Project Primetime and demonstrates how these improvements allow media companies to advance professional video for publishers, advertisers and consumers.

If you’re at the Cable Show and want to see a live demo of Project Primetime or HLS Streaming with Adobe Media Server 5 and Access 4, stop by and see us at Elemental’s booth #2253.

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Jeremy Helfand, Vice President of Video Solutions

About Jeremy Helfand, Vice President of Video Solutions

Jeremy Helfand is the vice president of Video Monetization at Adobe. He is an accomplished digital media industry veteran and has spent more than a decade guiding publishers in maximizing content revenue as the CEO of Auditude, president of United Online's Media Group and vice president and general manager of Advertising.com. True to form, Jeremy has more screens in his home than a small electronics store and, if they are playing, the Baltimore Ravens can be seen on every one of them.

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