Archive for July, 2012

Adobe’s Project Primetime Powers BBC’s Coverage of the Olympics

Ear­lier this month, NBC launched two Olympics apps that are pow­ered by Adobe tech­nolo­gies and built on Adobe AIR, Adobe’s Flash run­time for mobile apps.

Today, we’re excited to announce that the BBC is lever­ag­ing key com­po­nents of Project Prime­time in their live and video on demand (VOD) cov­er­age of the Lon­don Games. The con­tent is being deliv­ered through a new, HTML5 app built with Adobe Phone­Gap, Adobe’s tools and frame­work for cre­at­ing cross-plat­form HTML5 apps for smart­phones and tablets.

The BBC employs Project Prime­time to power its cov­er­age of the Olympic Games and other major sport­ing events to mil­lions of mobile and con­nected devices across the UK for the first time in his­tory. Posi­tioned as “the Dig­i­tal Olympics” by the BBC, we are happy to provide some of the core com­po­nents required to deliver on their vision.

Sev­eral Adobe tech­nolo­gies are being used to power BBC’s cov­er­age of the Olympics. Adobe Media Server pre­pares the con­tent in using both the HTTP Dynamic Stream­ing (HDS) for­mat and the HTTP Live Stream­ing for­mat (HLS) to stream live and on demand video across desk­tops, con­nected TVs and iOS devices. Adobe Media Server is also used as a video origin to feed video across con­tent deliv­ery net­works to meet capac­ity require­ments.

Primetime-screenshot2To ensure an unin­ter­rupted view­ing expe­ri­ence, Adobe worked closely with the BBC to provide adap­tive bitrate video play­back tech­nol­ogy built using the Open Source Media Frame­work (OSMF) that we have updated to ensure that video re-buffer­ing or stream dis­rup­tions are lim­ited as the video leaves the broad­cast cen­ter and reaches the con­sumer device.

Prime­time High­lights will also be used to power the rapid con­ver­sion of live video to on-demand clips. This allows audi­ences to expe­ri­ence inter­est­ing moments through­out the games, even if they can­not watch it live. Prime­time High­lights can ingest pre-encoded video streams and quickly re-assem­ble them into clips with full adap­tive bitrate sup­port and made avail­able to the audi­ence quickly. This tech­nol­ogy has been com­pletely inte­grated into the BBC’s data man­age­ment flow, so the video expe­ri­ence will be sup­ported by syn­chro­nized data about the sport and the ath­lete.

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Adobe and NBC Olympics Join Forces to Bring the Olympics to Mobile Devices

Today, Adobe and NBC Olympics announced the offi­cial NBC Olympics apps for the iPad, iPhone and select Android tablets and smart­phones. For the first time in Olympics his­tory, mobile apps will give you the oppor­tu­nity to view live broad­casts of all Olympic events in the palm of your hand. This is pos­si­ble because of the part­ner­ship between Adobe and NBC Olympics, and Adobe’s abil­ity to provide lead­ing video tech­nol­ogy solu­tions at scale. We believe the Olympics will be a defin­ing moment for dig­i­tal video and we are proud to play a role.

The “NBC Olympics Live Extra” and “NBC Olympics” apps will provide a huge vari­ety of con­tent — from live streams of all com­pet­i­tive events to short video high­lights, medal cer­e­monies, inter­views, news sto­ries and more. We’re thrilled that both apps are pow­ered by a series of prod­ucts and tech­nolo­gies from Adobe, which made it pos­si­ble for NBC Olympics to more eas­ily bring them to a wide range of mobile and tablet plat­forms and devices.

Adobe cre­ative tools, includ­ing Pho­to­shop, Illus­tra­tor, Acro­bat, Flash Builder, Flex and oth­ers, were used to design and build the apps. With Adobe AIR, our run­time for Flash con­tent out­side web browsers, NBC Olympics is able to lever­age exist­ing code to ensure a con­sis­tent con­tent and video play­back expe­ri­ence across devices with­out hav­ing to develop the apps natively for each plat­form. By inte­grat­ing sup­port for Adobe Pass, NBC Olympics is using the industry’s lead­ing “TV Every­where” authen­ti­ca­tion tech­nol­ogy used by vir­tu­ally all oper­a­tors in the U.S. You sim­ply provide the login and pass­word of your pay-TV sub­scrip­tion to access live broad­cast streams of over 3500 hours of Olympic events. To make it as easy as pos­si­ble, you only need to go through the sign-in once and won’t have to “re-authen­ti­cate” every time you want to watch a live event.

NBC Olympics is also tak­ing advan­tage of Adobe tech­nolo­gies to mea­sure and mon­e­tize con­tent in both apps. Adver­tis­ing onto mobile devices will be served via Adobe Audi­tude, our video ad man­age­ment and mon­e­ti­za­tion plat­form. Audi­tude will work in con­junc­tion with other exist­ing NBC ad serv­ing sys­tems and is used by major brands world­wide like Com­cast, Major League Base­ball, Fox News, E! Enter­tain­ment, Dai­ly­mo­tion and oth­ers. Site­Cat­a­lyst, our flag­ship pro­duct for dig­i­tal ana­lyt­ics, allows NBC Olympics to mea­sure user traf­fic and engage­ment across both apps for live video streams, ads and video-on-demand (VOD) con­tent for iOS and Android devices. This enables NBC Olympics to quickly opti­mize the app expe­ri­ence based on viewer behav­ior.

A few other great things I wanted to high­light: Each app is inter­con­nected, so you can eas­ily launch one of the apps from within the other to stream­line usabil­ity. Both apps offer social media inte­gra­tion that lets you share and com­mu­ni­cate with friends via Face­book, Twit­ter and Google Plus as the Games hap­pen in Lon­don. You can also set reminders for your favorite sport events, and, pause or rewind.

Check out this video for more infor­ma­tion about the apps and how Adobe and NBC Olympics is tak­ing the 2012 Olympics beyond the TV and offer­ing a whole new expe­ri­ence across mobile devices: