Adobe’s Project Primetime Powers BBC’s Coverage of the Olympics

Ear­lier this month, NBC launched two Olympics apps that are pow­ered by Adobe tech­nolo­gies and built on Adobe AIR, Adobe’s Flash run­time for mobile apps.

Today, we’re excited to announce that the BBC is lever­ag­ing key com­po­nents of Project Prime­time in their live and video on demand (VOD) cov­er­age of the Lon­don Games. The con­tent is being deliv­ered through a new, HTML5 app built with Adobe Phone­Gap, Adobe’s tools and frame­work for cre­at­ing cross-plat­form HTML5 apps for smart­phones and tablets.

The BBC employs Project Prime­time to power its cov­er­age of the Olympic Games and other major sport­ing events to mil­lions of mobile and con­nected devices across the UK for the first time in his­tory. Posi­tioned as “the Dig­i­tal Olympics” by the BBC, we are happy to provide some of the core com­po­nents required to deliver on their vision.

Sev­eral Adobe tech­nolo­gies are being used to power BBC’s cov­er­age of the Olympics. Adobe Media Server pre­pares the con­tent in using both the HTTP Dynamic Stream­ing (HDS) for­mat and the HTTP Live Stream­ing for­mat (HLS) to stream live and on demand video across desk­tops, con­nected TVs and iOS devices. Adobe Media Server is also used as a video origin to feed video across con­tent deliv­ery net­works to meet capac­ity require­ments.

Primetime-screenshot2To ensure an unin­ter­rupted view­ing expe­ri­ence, Adobe worked closely with the BBC to provide adap­tive bitrate video play­back tech­nol­ogy built using the Open Source Media Frame­work (OSMF) that we have updated to ensure that video re-buffer­ing or stream dis­rup­tions are lim­ited as the video leaves the broad­cast cen­ter and reaches the con­sumer device.

Prime­time High­lights will also be used to power the rapid con­ver­sion of live video to on-demand clips. This allows audi­ences to expe­ri­ence inter­est­ing moments through­out the games, even if they can­not watch it live. Prime­time High­lights can ingest pre-encoded video streams and quickly re-assem­ble them into clips with full adap­tive bitrate sup­port and made avail­able to the audi­ence quickly. This tech­nol­ogy has been com­pletely inte­grated into the BBC’s data man­age­ment flow, so the video expe­ri­ence will be sup­ported by syn­chro­nized data about the sport and the ath­lete.

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7 Responses to Adobe’s Project Primetime Powers BBC’s Coverage of the Olympics

  1. Pingback: Adobe Project Primetime to be used by BBC for Olympics

  2. anon says:

    You say OSMF player was used in the BBC Phone­Gap app...does this mean OSMF now has a video player lib for HTML clients ?

  3. Pingback: BBC, Adobe Roll Out Olympic Live-Streaming Apps | Android news

  4. Pingback: BBC Using Adobe Streaming & Ad Tech For Multichannel Olympics

  5. sagajagads says:

    Great live video con­ver­sa­tions now a days holds top place for hold­ing the dis­tant meat­ings this new Prime time power will help this prob­lems effi­ciently .thank you for shar­ing this valu­able infor­ma­tion,!!!!!!!!!!

  6. Firew says:

    The Best Olympic Open­ing Cer­money.

  7. Pingback: Adobe Project Primetime To Bring Coverage Of London Games - WestNewSky

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