Adobe’s Project Primetime Powers BBC’s Coverage of the Olympics

Earlier this month, NBC launched two Olympics apps that are powered by Adobe technologies and built on Adobe AIR, Adobe’s Flash runtime for mobile apps.

Today, we’re excited to announce that the BBC is leveraging key components of Project Primetime in their live and video on demand (VOD) coverage of the London Games. The content is being delivered through a new, HTML5 app built with Adobe PhoneGap, Adobe’s tools and framework for creating cross-platform HTML5 apps for smartphones and tablets.

The BBC employs Project Primetime to power its coverage of the Olympic Games and other major sporting events to millions of mobile and connected devices across the UK for the first time in history. Positioned as “the Digital Olympics” by the BBC, we are happy to provide some of the core components required to deliver on their vision.

Several Adobe technologies are being used to power BBC’s coverage of the Olympics. Adobe Media Server prepares the content in using both the HTTP Dynamic Streaming (HDS) format and the HTTP Live Streaming format (HLS) to stream live and on demand video across desktops, connected TVs and iOS devices. Adobe Media Server is also used as a video origin to feed video across content delivery networks to meet capacity requirements.

Primetime-screenshot2To ensure an uninterrupted viewing experience, Adobe worked closely with the BBC to provide adaptive bitrate video playback technology built using the Open Source Media Framework (OSMF) that we have updated to ensure that video re-buffering or stream disruptions are limited as the video leaves the broadcast center and reaches the consumer device.

Primetime Highlights will also be used to power the rapid conversion of live video to on-demand clips. This allows audiences to experience interesting moments throughout the games, even if they cannot watch it live. Primetime Highlights can ingest pre-encoded video streams and quickly re-assemble them into clips with full adaptive bitrate support and made available to the audience quickly. This technology has been completely integrated into the BBC’s data management flow, so the video experience will be supported by synchronized data about the sport and the athlete.

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7 Responses to Adobe’s Project Primetime Powers BBC’s Coverage of the Olympics

  1. Pingback: Adobe Project Primetime to be used by BBC for Olympics

  2. anon says:

    You say OSMF player was used in the BBC PhoneGap app…does this mean OSMF now has a video player lib for HTML clients ?

  3. Pingback: BBC, Adobe Roll Out Olympic Live-Streaming Apps | Android news

  4. Pingback: BBC Using Adobe Streaming & Ad Tech For Multichannel Olympics

  5. sagajagads says:

    Great live video conversations now a days holds top place for holding the distant meatings this new Prime time power will help this problems efficiently .thank you for sharing this valuable information,!!!!!!!!!!

  6. Firew says:

    The Best Olympic Opening Cermoney.

  7. Pingback: Adobe Project Primetime To Bring Coverage Of London Games - WestNewSky

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