Adobe and NBC Olympics Join Forces to Bring the Olympics to Mobile Devices

Today, Adobe and NBC Olympics announced the offi­cial NBC Olympics apps for the iPad, iPhone and select Android tablets and smart­phones. For the first time in Olympics his­tory, mobile apps will give you the oppor­tu­nity to view live broad­casts of all Olympic events in the palm of your hand. This is pos­si­ble because of the part­ner­ship between Adobe and NBC Olympics, and Adobe’s abil­ity to provide lead­ing video tech­nol­ogy solu­tions at scale. We believe the Olympics will be a defin­ing moment for dig­i­tal video and we are proud to play a role.

The “NBC Olympics Live Extra” and “NBC Olympics” apps will provide a huge vari­ety of con­tent — from live streams of all com­pet­i­tive events to short video high­lights, medal cer­e­monies, inter­views, news sto­ries and more. We’re thrilled that both apps are pow­ered by a series of prod­ucts and tech­nolo­gies from Adobe, which made it pos­si­ble for NBC Olympics to more eas­ily bring them to a wide range of mobile and tablet plat­forms and devices.

Adobe cre­ative tools, includ­ing Pho­to­shop, Illus­tra­tor, Acro­bat, Flash Builder, Flex and oth­ers, were used to design and build the apps. With Adobe AIR, our run­time for Flash con­tent out­side web browsers, NBC Olympics is able to lever­age exist­ing code to ensure a con­sis­tent con­tent and video play­back expe­ri­ence across devices with­out hav­ing to develop the apps natively for each plat­form. By inte­grat­ing sup­port for Adobe Pass, NBC Olympics is using the industry’s lead­ing “TV Every­where” authen­ti­ca­tion tech­nol­ogy used by vir­tu­ally all oper­a­tors in the U.S. You sim­ply provide the login and pass­word of your pay-TV sub­scrip­tion to access live broad­cast streams of over 3500 hours of Olympic events. To make it as easy as pos­si­ble, you only need to go through the sign-in once and won’t have to “re-authen­ti­cate” every time you want to watch a live event.

NBC Olympics is also tak­ing advan­tage of Adobe tech­nolo­gies to mea­sure and mon­e­tize con­tent in both apps. Adver­tis­ing onto mobile devices will be served via Adobe Audi­tude, our video ad man­age­ment and mon­e­ti­za­tion plat­form. Audi­tude will work in con­junc­tion with other exist­ing NBC ad serv­ing sys­tems and is used by major brands world­wide like Com­cast, Major League Base­ball, Fox News, E! Enter­tain­ment, Dai­ly­mo­tion and oth­ers. Site­Cat­a­lyst, our flag­ship pro­duct for dig­i­tal ana­lyt­ics, allows NBC Olympics to mea­sure user traf­fic and engage­ment across both apps for live video streams, ads and video-on-demand (VOD) con­tent for iOS and Android devices. This enables NBC Olympics to quickly opti­mize the app expe­ri­ence based on viewer behav­ior.

A few other great things I wanted to high­light: Each app is inter­con­nected, so you can eas­ily launch one of the apps from within the other to stream­line usabil­ity. Both apps offer social media inte­gra­tion that lets you share and com­mu­ni­cate with friends via Face­book, Twit­ter and Google Plus as the Games hap­pen in Lon­don. You can also set reminders for your favorite sport events, and, pause or rewind.

Check out this video for more infor­ma­tion about the apps and how Adobe and NBC Olympics is tak­ing the 2012 Olympics beyond the TV and offer­ing a whole new expe­ri­ence across mobile devices:

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Jeremy Helfand, Vice President of Video Solutions

About Jeremy Helfand, Vice President of Video Solutions

Jeremy Helfand is a digital media industry veteran with nearly 20 years of experience shaping infrastructure, strategy, and technology around profitable advertising-driven businesses. As the former CEO of Auditude (acquired by Adobe in 2011), Jeremy was responsible for the overall implementation of video ad management and monetization technologies for premium publishers and media companies. Following the Auditude acquisition, Jeremy now serves as vice president of Adobe Primetime, leading the global go-to-market strategies for the company’s video publishing, advertising and data management solutions. Prior to Auditude, he was the President of United Online’s Media Group, managing all advertising and partnership revenue including the launch of their audience platform, Adcurate. Prior to this, he served as SVP/GM at Advertising.com (acquired by AOL).

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44 Responses to Adobe and NBC Olympics Join Forces to Bring the Olympics to Mobile Devices

  1. James says:

    Booo...where’s the win­dows phone ver­sion of this? Android and iOS isn’t the only plat­form out there.

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  33. will Olympics 2012 app be avail­able for the Sam­sung galaxy s blaze.

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  35. Rob says:

    With the dis­con­tin­u­a­tion of flash sup­port for Android begin­ning with the “jelly­bean” release, are there any plans to release a ver­sion of this app (per­haps lever­ag­ing Air) for those of us who pur­chased the Nexus 7 Early, intend­ing to watch the games?

  36. Great move. Just down­loaded the app and I want to say it is very use­ful.

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  38. Very use­ful Thanks Adobe and NBC Olympics

  39. Steven Naslund says:

    Too bad it does work with apple tv

  40. Are you sure you want to adver­tise this? The reviews in the App Store are the low­est of any pop­u­lar app I’ve ever seen.

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  42. Ben Fhala says:

    sorry i would love to give a com­pli­ment to NBC but i can’t. no live cov­er­age on TV and try­ing to force me to join cable to see the actual games. unfor­tu­nately its still #nbc­fail sorry! 

    i miss watch­ing the Olimpics if you guys would charge me a one time charge of $10–20 to watch it online i would but that’s not an option and i don’t see myself get­ting a cable ser­vice just for this so i guess all that is left is to lis­ten to the game results on the radio (very futur­is­tic) 😛

    please please please add an option of pay per view into these apps don’t call it a FREE app when its not its free to down­load but can’t do any­thing with­out cable 🙁

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