Game Time for Pac-12 Network Across Devices with Adobe Pass

TV Every­where brings the promise of your favorite con­tent to the con­ve­nience of any device. Adobe Pass is proud to be help­ing the indus­try enable TV Every­where strate­gies. Recently, the Pac-12 Net­work offi­cially launched with a plethora of new and clas­sic pro­gram­ing just in time to get stu­dents, alumni and fans excited for the upcom­ing fall sports sea­son. The new net­work will broad­cast 35 foot­ball games, 135+ bas­ket­ball games and more than 850 total live events through­out the year. And with the help of Adobe Pass, Adobe’s authen­ti­ca­tion tech­nol­ogy and a key com­po­nent of Project Prime­time, sports fans will be able to watch all the action not only on TV but also online and across devices. Adobe Pass val­i­dates a user’s pay TV cre­den­tials seam­lessly and securely so fans can get to their favorite action with min­i­mal has­sle.

In addi­tion to pow­er­ing the TV Every­where expe­ri­ence for top pro­gram­mers such as Dis­ney, CNN, Fox and MTV, Adobe Pass has now estab­lished itself as the leader for live sports. This year alone, Pass has pow­ered the authen­ti­ca­tion for March Mad­ness, the UEFA Euro 2012, NBA play­off games, and most recently, the 2012 Olympics in the US and Europe. Addi­tion­ally, this Fall, pay TV sub­scribers who are authen­ti­cated via Pass will be able to watch live col­lege sports online not only from the Pac-12 Net­work but also the Big Ten Net­work and the var­i­ous Watch ESPN sites and apps. Other sports net­works will also be launch­ing their Pass enabled expe­ri­ence in the lat­ter half of 2012, so stay tuned for more details.

Sports pro­gram­mers have turned to Pass not only for the quick time to mar­ket (Pass sup­ports over 150 pay TV oper­a­tors and pro­vides SDKs for Web, iOS, Android and XBOX) but also for the supe­rior user expe­ri­ence where a sin­gle login gets users access to enti­tled con­tent across any Pass enabled event, even from dif­fer­ent pro­gram­mer sites or apps. Thanks to Pass and the over­all TV Every­where indus­try move­ment, true TV expe­ri­ences across devices is now a real­ity.

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