Archive for September, 2012

Live from Amsterdam, Adobe Project Primetime at IBC

Greet­ings from IBC, one of the largest con­fer­ences glob­ally focused on broad­cast pro­fes­sion­als and the tech­nolo­gies that sup­port them. Check out Adobe’s live cov­er­age of the event.

We’re con­nect­ing with Euro­pean broad­cast­ers and pay TV oper­a­tors to dis­cuss Project Prime­time — what it is, how it ben­e­fits media com­pa­nies in indi­vid­ual mar­kets, and what we’ve learned since launch­ing the project ear­lier in 2012.

Speak­ing with cur­rent Adobe cus­tomers and part­ners, it’s clear that there’s a need in the mar­ket­place for a uni­fied tech­nol­ogy stack that inte­grates video con­tent pub­lish­ing, ad serv­ing, and ana­lyt­ics. There’s just too much device frag­men­ta­tion and too much com­plex­ity through­out the ecosys­tem today. Adobe is work­ing to address key indus­try pain points.

It’s also clear that many ven­dors are jump­ing on the “any con­tent, any device, any­time, any­where” band­wagon — nearly every tech­nol­ogy provider at the con­fer­ence seems to be offer­ing an “end-to-end solu­tion” that deliv­ers on this promise. I’m not cer­tain what most of these folks are actu­ally capa­ble of exe­cut­ing today, but I do know that Adobe is uniquely posi­tioned to con­tinue inno­vat­ing in media, with indus­try-lead­ing prod­ucts across the entire value chain — from pre-pro­duc­tion to post-pro­duc­tion, and across stream­ing, ad deci­sion­ing, ad inser­tion, data man­age­ment and mea­sure­ment.

That’s a jar­gon-heavy way of say­ing that Adobe gets it, that we’re try­ing to solve the big prob­lems.

If you hap­pen to be at IBC this Sun­day, please drop by our booth in Hall 7 to learn more about Project Prime­time. We’re also host­ing an invi­ta­tion-only event on Sun­day, Sep­tem­ber 9, where you can learn more about Adobe’s role in pow­er­ing the 2012 Sum­mer Olympics for both NBC Sports and the BBC — please reg­is­ter if you’d like to attend.

In the video below, and accom­pa­ny­ing videos from the show, Adobe dis­cusses Project Prime­time, tack­ling major indus­try chal­lenges and recent part­ner wins.