Live from Amsterdam, Adobe Project Primetime at IBC

Greet­ings from IBC, one of the largest con­fer­ences glob­ally focused on broad­cast pro­fes­sion­als and the tech­nolo­gies that sup­port them. Check out Adobe’s live cov­er­age of the event.

We’re con­nect­ing with Euro­pean broad­cast­ers and pay TV oper­a­tors to dis­cuss Project Prime­time — what it is, how it ben­e­fits media com­pa­nies in indi­vid­ual mar­kets, and what we’ve learned since launch­ing the project ear­lier in 2012.

Speak­ing with cur­rent Adobe cus­tomers and part­ners, it’s clear that there’s a need in the mar­ket­place for a uni­fied tech­nol­ogy stack that inte­grates video con­tent pub­lish­ing, ad serv­ing, and ana­lyt­ics. There’s just too much device frag­men­ta­tion and too much com­plex­ity through­out the ecosys­tem today. Adobe is work­ing to address key indus­try pain points.

It’s also clear that many ven­dors are jump­ing on the “any con­tent, any device, any­time, any­where” band­wagon — nearly every tech­nol­ogy provider at the con­fer­ence seems to be offer­ing an “end-to-end solu­tion” that deliv­ers on this promise. I’m not cer­tain what most of these folks are actu­ally capa­ble of exe­cut­ing today, but I do know that Adobe is uniquely posi­tioned to con­tinue inno­vat­ing in media, with indus­try-lead­ing prod­ucts across the entire value chain — from pre-pro­duc­tion to post-pro­duc­tion, and across stream­ing, ad deci­sion­ing, ad inser­tion, data man­age­ment and mea­sure­ment.

That’s a jar­gon-heavy way of say­ing that Adobe gets it, that we’re try­ing to solve the big prob­lems.

If you hap­pen to be at IBC this Sun­day, please drop by our booth in Hall 7 to learn more about Project Prime­time. We’re also host­ing an invi­ta­tion-only event on Sun­day, Sep­tem­ber 9, where you can learn more about Adobe’s role in pow­er­ing the 2012 Sum­mer Olympics for both NBC Sports and the BBC — please reg­is­ter if you’d like to attend.

In the video below, and accom­pa­ny­ing videos from the show, Adobe dis­cusses Project Prime­time, tack­ling major indus­try chal­lenges and recent part­ner wins.

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Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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2 Responses to Live from Amsterdam, Adobe Project Primetime at IBC

  1. Anthony says:

    Great vid, thanks. Would love to go to IBC, looks amaz­ing.

  2. Nick Rose says:

    There are so many cus­tomers like Adobe soft due to its strong func­tions, Adobe is a great com­pany, it pro­vided so many good things for our life.

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