Archive for November, 2012

Introducing the Primetime Media Player – A New Way to Distribute, Monetize and Analyze Online Video Content

As part of the major updates announced to Project Prime­time today, we’re thrilled to intro­duce a beta of the Prime­time Media Player. At the core of Prime­time, this is the industry’s first tech­nol­ogy enabling TV con­tent own­ers and dis­trib­u­tors to reach the broad­est audi­ence while imme­di­ately mon­e­tiz­ing online video expe­ri­ences through seam­less ad inser­tion and ana­lyt­ics. We’re tak­ing sev­eral Adobe video tech­nolo­gies and putting them under a sin­gle frame­work to provide a SDK for video con­tent play­back on Mac OS and Win­dows, plus native iOS and Android apps.

The Prime­time Media Player allows for a richer, more robust view­ing expe­ri­ence on desk­tops and mobile devices within apps. With seam­less ad inser­tion and native sup­port for pro­tected play­back built into the Player, con­sumers will enjoy faster video load times, fewer play­back errors, and a less obtru­sive adver­tis­ing expe­ri­ence.  In short, it just feels like TV.  Con­sumers will also enjoy greater con­trol over their con­tent expe­ri­ence with sup­port for closed cap­tion­ing and mul­ti­ple audio tracks (e.g. Span­ish or Eng­lish) when pro­vided by the video pub­lisher.  The end result is a pos­i­tive online video play­back expe­ri­ence where the con­sumer gets what they want – when and how they want it.   And, impor­tantly, Prime­time Media Player gives pub­lish­ers and dis­trib­u­tors a clear way to drive rev­enue from their online video expe­ri­ences, with­out com­pro­mis­ing user expe­ri­ence or audi­ence reach.

Some ben­e­fits of the Prime­time Media Player include:

  • High-qual­ity Mul­ti­ple Bit Rate (MBR) video play­back sup­port.
  • HTTP Live Stream­ing (HLS) sup­port on iOS and Android.
  • HTTP Dynamic Stream­ing (HDS) sup­port on desk­top and Android.
  • Con­tent mon­e­ti­za­tion, includ­ing ad inser­tion capa­bil­i­ties and seam­less ad inser­tion with native inte­gra­tion through Adobe Medi­aWeaver.
  • Bet­ter insight into your con­sumer view­ing habits and stream qual­ity with native inte­gra­tion with Adobe Site­Cat­a­lyst.
  • Con­tent Pro­tec­tion and Busi­ness Pol­icy Enforce­ment through Adobe Access – Full DRM and Pro­tected Stream­ing with selec­table out­put con­trol and key rota­tion for lin­ear, live and on-demand video.

The Prime­time Media Player also offers fully com­pli­ant Com­mu­ni­ca­tions and Video Acces­si­bil­ity Act (CVAA) fea­tures:

  • Ren­der in-stream closed cap­tion­ing with built-in sup­port for user-based ren­der­ing over­rides
  • Native sup­port for mul­ti­ple audio tracks

We’ve designed the Prime­time Media Player with ease-of-deploy­ment in mind. Con­sumers can take advan­tage of the Player now with very lit­tle effort. The only require­ment for desk­top expe­ri­ences is installing Adobe Flash Player (ver­sion 11.1 or higher). With iOS and Android, it’s already bun­dled within native apps so no addi­tional plug-ins or down­loads are required.  Con­tent for­mat­ting and encryp­tion for desk­tops, iOS and Android is made easy via Adobe StreamKit, which can be inte­grated into a third party encoder or run as a sep­a­rate tool. We will con­tinue to announce sup­port for more web-con­nected plat­forms in the future, such as game con­soles, Over-the-Top (OTT) devices, and con­nected TVs. We’re excited to see the Prime­time Media Player deliver an improved broad­cast TV expe­ri­ence online while con­sumers reap the ben­e­fits.

Check out the video overview of Project Prime­time below and our other blogs posts around other Prime­time updates: Adobe Medi­aWeaver, our new ad inser­tion ser­vice, and full inte­gra­tion with Adobe adver­tis­ing and data solu­tions. Stay tuned for more updates around Project Prime­time com­ing soon!


Introducing Adobe MediaWeaver – Innovation for Video Ad Insertion Across Devices

Pro­gram­mers and oper­a­tors strug­gle to effec­tively insert video ads into pro­fes­sional con­tent across devices. Adobe Medi­aWeaver addresses this chal­lenge as a core com­po­nent of the lat­est ver­sion of Project Prime­time, announced today. To sim­plify the process of mon­e­tiz­ing video con­tent and cre­ate the opti­mal view­ing expe­ri­ence for con­sumers, Medi­aWeaver merges three dif­fer­ent work­flows into one:

  • Seam­less ad inser­tion into lin­ear, live, and VoD video con­tent using a pro­pri­etary form of “ad stitch­ing.” This allows for dynamic ad exe­cu­tion into any con­tent type, on any IP-con­nected desk­top or device, cre­at­ing an engag­ing, buffer-free ad and con­tent expe­ri­ence for con­sumers.
  • Com­plete man­age­ment of busi­ness rules and con­trac­tual oblig­a­tions tied to inven­tory splits and syn­di­ca­tion rights. This helps media com­pa­nies con­trol which part­ners can sell adver­tis­ing against their audi­ence and pro­grams, cre­at­ing as much value as pos­si­ble from every viewer inter­ac­tion.
  • Ad man­age­ment (ADM), direct­ing ad calls based on pre-defined rules and oblig­a­tions to any ad server. This reduces fric­tion through­out the broad­cast-to-IP video and adver­tis­ing work­flow, and repli­cates the TV national and local ad inven­tory split for any video deliv­ered to a desk­top or device.

Adobe cus­tomers who use Medi­aWeaver can take advan­tage of off-the-shelf inte­gra­tion with Adobe Audi­tude, Adobe’s video ad server, or pass ad calls seam­lessly to linear/VOD or IP-based third-party ad servers. Medi­aWeaver allows Adobe cus­tomers to adopt Project Prime­time and its com­po­nents in mod­u­lar fash­ion, with­out dis­rupt­ing exist­ing work­flows, imple­men­ta­tions or con­trac­tual arrange­ments.

With Medi­aWeaver, broad­cast­ers can replace or dynam­i­cally insert ads into adap­tive video streams on any desk­top and a broad range of IP-con­nected devices — with­out con­tent prep or work­flow changes.

Medi­aWeaver deliv­ers smooth, imme­di­ate tran­si­tions into and out of ad breaks. This process mim­ics the ease and sim­plic­ity of TV broad­cast­ing to set-top boxes, and han­dles national and local inven­tory splits effort­lessly – with­out sac­ri­ficing the address­abil­ity of a dig­i­tal envi­ron­ment.

Check out the video overview below along with blog posts on our other lat­est Project Prime­time updates: Prime­time Media Player and full inte­gra­tion across Adobe adver­tis­ing and data solu­tions.


Project Primetime Integrations Make It Easier to More Effectively Monetize Professional Video

In addi­tion to our Project Prime­time announce­ments intro­duc­ing Adobe Medi­aWeaver and the Prime­time Media Player SDK, we are excited to unveil deep inte­gra­tions between our ana­lyt­ics and adver­tis­ing solu­tions. As the ben­e­fits of Adobe’s acqui­si­tions and inte­gra­tion with inter­nal devel­op­ment become appar­ent, video pub­lish­ers, for the first time, can com­bine con­tent and ad ana­lyt­ics, enabling com­pre­hen­sive analy­ses of rev­enue oppor­tu­ni­ties and opti­miza­tion of ad poli­cies in order to improve audi­ence engage­ment with con­tent and ads.

By com­bin­ing con­tent ana­lyt­ics from Adobe Site­Cat­a­lyst and rev­enue ana­lyt­ics from Adobe Audi­tude, we break down the legacy silos and empower ad inven­tory man­agers and rev­enue exec­u­tives to make the most prof­itable ad deci­sions for their cam­paigns. Avail­able as an “out-of-the box” solu­tion, Site­Cat­a­lyst con­tent ana­lyt­ics are used to auto­mat­i­cally cre­ate audi­ence seg­ments in Adobe Audi­ence­M­an­ager, our data man­age­ment plat­form. Then, with the inte­gra­tion of Audi­ence­M­an­ager and Audi­tude, Adobe’s ad serv­ing tech­nol­ogy, these seg­ments are auto­mat­i­cally avail­able in Audi­tude, and can be used to serve ads accord­ingly. Use cases include enhanced audi­ence seg­ment tar­get­ing or the abil­ity to opti­mize your ad load/experience to find that opti­mal bal­ance between con­tent and ads. This increased insight and cus­tomiza­tion of the ad expe­ri­ence aids in max­i­miz­ing the value of video con­tent.

Project Prime­time is inno­vat­ing quickly because the media land­scape is evolv­ing at a blis­ter­ing pace. Cre­at­ing an immer­sive view­ing expe­ri­ence like that of broad­cast TV with finer-grained tar­geted appro­pri­ate to a given audi­ence has long been a goal of pre­mium video pub­lish­ers. That future is now here, and these inte­gra­tions rep­re­sent a unique com­bi­na­tion for the indus­try, espe­cially when com­bined with the recent updated release of the Audi­tude plat­form, which includes new fore­cast­ing algo­rithms and real-time avail­abil­ity queries.

Make sure to check out the infor­ma­tion on Adobe Medi­aWeaver and the Prime­time Media Player SDK announce­ments along with the video overview below. Stay tuned for more updates com­ing soon!

Auditude Takes Home Award and Celebrates Anniversary With New Update

awardIt’s been a busy week here for the Project Prime­time team. In the midst of cel­e­brat­ing the anniver­sary of Audi­tude join­ing Adobe, our indus­try-lead­ing ad server was awarded the Stream­ing Media Reader’s Choice Award for Video Adver­tis­ing Man­age­ment Plat­form.  We joined some pretty solid com­pany with Adobe Media Server, Adobe Pre­miere Pro and Adobe Site­Cat­a­lyst also pick­ing up awards, all pre­sented at Stream­ing Media West in Los Ange­les.

Adobe Audi­tude and Adobe Media Server are pil­lars of Project Prime­time, and these awards were deliv­ered at a time of accel­er­at­ing inno­va­tion from the team. Audi­tude just released an update — the high­lights from that release are numer­ous, but three impor­tant fea­tures that are res­onat­ing with cus­tomers include:

Advanced fore­cast­ing. One of our most-requested enhance­ments, sea­son­al­ity and con­sump­tion trends can now be pro­jected with our advanced fore­cast­ing algo­rithm. Every pub­lisher has con­tent that is either increas­ing or decreas­ing in pop­u­lar­ity, and these trends can vary based on the pro­gram, dura­tion, genre, geo, etc. Sim­i­larly, ad ops can fore­cast spikes and drops in cer­tain types of con­tent expe­ri­ence based on day of week, month, or sea­son. For exam­ple, some net­work shows trail off in view­er­ship dur­ing the sum­mer. Exist­ing, 28-day based algo­rithms would fail to pre­dict this drop, putting inven­tory man­agers at risk for miss­ing cam­paign goals due to lack of inven­tory. Audi­tude makes sure this never hap­pens by detect­ing these trends and apply­ing them to its fore­casts.

* Smart Groups. Pub­lish­ers can sur­face poten­tial prob­lem ads before they cause issues. Smart Groups allow ad traf­fick­ers to access – with just one click – all the ads that fit dif­fer­ent, cus­tomiz­able sets of cri­te­ria. For exam­ple, a Smart Group can iden­tify ads begin­ning in three days that are miss­ing cre­ative, giv­ing an ad traf­ficker suf­fi­cient time to cor­rect the prob­lem.

* Real-time Avail­abil­ity.  Ad ops can run an avail­abil­ity check on any inven­tory seg­ment within a few sec­onds,  so they can respond with­out delay to max­i­mize rev­enue poten­tial. Now, inven­tory man­agers can instantly approve pro­pos­als, allow­ing their ad sales teams to be more nim­ble and respon­sive to adver­tis­ers.

Fea­ture-rich as well, Adobe Media Server released ver­sion 5 at IBC to help pro­gram­mers meet FCC require­ments for closed cap­tion­ing and deliver pro­tected streams via HLS to Apple devices.

It’s an excit­ing time in the indus­try and it’s reward­ing to see our prod­ucts rec­og­nized both by our peers and cus­tomers.  But we’re not slow­ing down — stay tuned for more soon!