Introducing Adobe MediaWeaver – Innovation for Video Ad Insertion Across Devices

Programmers and operators struggle to effectively insert video ads into professional content across devices. Adobe MediaWeaver addresses this challenge as a core component of the latest version of Project Primetime, announced today. To simplify the process of monetizing video content and create the optimal viewing experience for consumers, MediaWeaver merges three different workflows into one:

  • Seamless ad insertion into linear, live, and VoD video content using a proprietary form of “ad stitching.” This allows for dynamic ad execution into any content type, on any IP-connected desktop or device, creating an engaging, buffer-free ad and content experience for consumers.
  • Complete management of business rules and contractual obligations tied to inventory splits and syndication rights. This helps media companies control which partners can sell advertising against their audience and programs, creating as much value as possible from every viewer interaction.
  • Ad management (ADM), directing ad calls based on pre-defined rules and obligations to any ad server. This reduces friction throughout the broadcast-to-IP video and advertising workflow, and replicates the TV national and local ad inventory split for any video delivered to a desktop or device.

Adobe customers who use MediaWeaver can take advantage of off-the-shelf integration with Adobe Auditude, Adobe’s video ad server, or pass ad calls seamlessly to linear/VOD or IP-based third-party ad servers. MediaWeaver allows Adobe customers to adopt Project Primetime and its components in modular fashion, without disrupting existing workflows, implementations or contractual arrangements.

With MediaWeaver, broadcasters can replace or dynamically insert ads into adaptive video streams on any desktop and a broad range of IP-connected devices — without content prep or workflow changes.

MediaWeaver delivers smooth, immediate transitions into and out of ad breaks. This process mimics the ease and simplicity of TV broadcasting to set-top boxes, and handles national and local inventory splits effortlessly – without sacrificing the addressability of a digital environment.

Check out the video overview below along with blog posts on our other latest Project Primetime updates: Primetime Media Player and full integration across Adobe advertising and data solutions.

 

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Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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