Introducing the Primetime Media Player – A New Way to Distribute, Monetize and Analyze Online Video Content

As part of the major updates announced to Project Prime­time today, we’re thrilled to intro­duce a beta of the Prime­time Media Player. At the core of Prime­time, this is the industry’s first tech­nol­ogy enabling TV con­tent own­ers and dis­trib­u­tors to reach the broad­est audi­ence while imme­di­ately mon­e­tiz­ing online video expe­ri­ences through seam­less ad inser­tion and ana­lyt­ics. We’re tak­ing sev­eral Adobe video tech­nolo­gies and putting them under a sin­gle frame­work to provide a SDK for video con­tent play­back on Mac OS and Win­dows, plus native iOS and Android apps.

The Prime­time Media Player allows for a richer, more robust view­ing expe­ri­ence on desk­tops and mobile devices within apps. With seam­less ad inser­tion and native sup­port for pro­tected play­back built into the Player, con­sumers will enjoy faster video load times, fewer play­back errors, and a less obtru­sive adver­tis­ing expe­ri­ence.  In short, it just feels like TV.  Con­sumers will also enjoy greater con­trol over their con­tent expe­ri­ence with sup­port for closed cap­tion­ing and mul­ti­ple audio tracks (e.g. Span­ish or Eng­lish) when pro­vided by the video pub­lisher.  The end result is a pos­i­tive online video play­back expe­ri­ence where the con­sumer gets what they want – when and how they want it.   And, impor­tantly, Prime­time Media Player gives pub­lish­ers and dis­trib­u­tors a clear way to drive rev­enue from their online video expe­ri­ences, with­out com­pro­mis­ing user expe­ri­ence or audi­ence reach.

Some ben­e­fits of the Prime­time Media Player include:

  • High-qual­ity Mul­ti­ple Bit Rate (MBR) video play­back sup­port.
  • HTTP Live Stream­ing (HLS) sup­port on iOS and Android.
  • HTTP Dynamic Stream­ing (HDS) sup­port on desk­top and Android.
  • Con­tent mon­e­ti­za­tion, includ­ing ad inser­tion capa­bil­i­ties and seam­less ad inser­tion with native inte­gra­tion through Adobe Medi­aWeaver.
  • Bet­ter insight into your con­sumer view­ing habits and stream qual­ity with native inte­gra­tion with Adobe Site­Cat­a­lyst.
  • Con­tent Pro­tec­tion and Busi­ness Pol­icy Enforce­ment through Adobe Access – Full DRM and Pro­tected Stream­ing with selec­table out­put con­trol and key rota­tion for lin­ear, live and on-demand video.

The Prime­time Media Player also offers fully com­pli­ant Com­mu­ni­ca­tions and Video Acces­si­bil­ity Act (CVAA) fea­tures:

  • Ren­der in-stream closed cap­tion­ing with built-in sup­port for user-based ren­der­ing over­rides
  • Native sup­port for mul­ti­ple audio tracks

We’ve designed the Prime­time Media Player with ease-of-deploy­ment in mind. Con­sumers can take advan­tage of the Player now with very lit­tle effort. The only require­ment for desk­top expe­ri­ences is installing Adobe Flash Player (ver­sion 11.1 or higher). With iOS and Android, it’s already bun­dled within native apps so no addi­tional plug-ins or down­loads are required.  Con­tent for­mat­ting and encryp­tion for desk­tops, iOS and Android is made easy via Adobe StreamKit, which can be inte­grated into a third party encoder or run as a sep­a­rate tool. We will con­tinue to announce sup­port for more web-con­nected plat­forms in the future, such as game con­soles, Over-the-Top (OTT) devices, and con­nected TVs. We’re excited to see the Prime­time Media Player deliver an improved broad­cast TV expe­ri­ence online while con­sumers reap the ben­e­fits.

Check out the video overview of Project Prime­time below and our other blogs posts around other Prime­time updates: Adobe Medi­aWeaver, our new ad inser­tion ser­vice, and full inte­gra­tion with Adobe adver­tis­ing and data solu­tions. Stay tuned for more updates around Project Prime­time com­ing soon!

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Ashley Still

About Ashley Still

As vice president, Creative Cloud for enterprise, Ashley Still leads product, marketing and business development for Adobe’s flagship offering for enterprise customers. Creative Cloud for enterprise delivers an integrated content creation, collaboration and publishing solution that securely enables brands to create exceptional content needed to engage customers everywhere. Prior to her current role, Ashley was Senior Director of Product & Marketing for Adobe Primetime, an Internet television platform used by Comcast, Turner, NBC Sports and other global media companies to deliver TV content and dynamic advertising to any Internet device. Under Ashley’s leadership, Adobe Primetime won an Emmy Award for the Adobe Pass TV-Everywhere service. Ashley joined Adobe in 2004 and held product management positions for Adobe Photoshop prior to joining the Primetime team. She holds a BA from Yale and an MBA from Stanford Graduate School of Business.

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