Project Primetime Integrations Make It Easier to More Effectively Monetize Professional Video

In addition to our Project Primetime announcements introducing Adobe MediaWeaver and the Primetime Media Player SDK, we are excited to unveil deep integrations between our analytics and advertising solutions. As the benefits of Adobe’s acquisitions and integration with internal development become apparent, video publishers, for the first time, can combine content and ad analytics, enabling comprehensive analyses of revenue opportunities and optimization of ad policies in order to improve audience engagement with content and ads.

By combining content analytics from Adobe SiteCatalyst and revenue analytics from Adobe Auditude, we break down the legacy silos and empower ad inventory managers and revenue executives to make the most profitable ad decisions for their campaigns. Available as an “out-of-the box” solution, SiteCatalyst content analytics are used to automatically create audience segments in Adobe AudienceManager, our data management platform. Then, with the integration of AudienceManager and Auditude, Adobe’s ad serving technology, these segments are automatically available in Auditude, and can be used to serve ads accordingly. Use cases include enhanced audience segment targeting or the ability to optimize your ad load/experience to find that optimal balance between content and ads. This increased insight and customization of the ad experience aids in maximizing the value of video content.

Project Primetime is innovating quickly because the media landscape is evolving at a blistering pace. Creating an immersive viewing experience like that of broadcast TV with finer-grained targeted appropriate to a given audience has long been a goal of premium video publishers. That future is now here, and these integrations represent a unique combination for the industry, especially when combined with the recent updated release of the Auditude platform, which includes new forecasting algorithms and real-time availability queries.

Make sure to check out the information on Adobe MediaWeaver and the Primetime Media Player SDK announcements along with the video overview below. Stay tuned for more updates coming soon!

Share
Jeremy Helfand

About Jeremy Helfand

Jeremy Helfand is the vice president of Video Monetization at Adobe. He is an accomplished digital media industry veteran and has spent more than a decade guiding publishers in maximizing content revenue as the CEO of Auditude, president of United Online's Media Group and vice president and general manager of Advertising.com. True to form, Jeremy has more screens in his home than a small electronics store and, if they are playing, the Baltimore Ravens can be seen on every one of them.

Show Comments

Hide Comments

One Response to Project Primetime Integrations Make It Easier to More Effectively Monetize Professional Video

  1. She has worked on interactive toys, interactive TV, a digital media sharing service, Macromedia Director & Shockwave Player, and most recently Adobe Flash Player. Emmy’s love affair with video games began with Oregon Trail on the Apple IIe, deepened while programming simple BASIC games on the IBM PC/AT and was secured while conquering the Legend of Zelda for Nintendo NES at least four times. She doesn’t have as much time to play games now, but at least she can at least say it’s for work!

Leave a Reply

Your email address will not be published. Required fields are marked *


eight + = 16

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>