Project Primetime Integrations Make It Easier to More Effectively Monetize Professional Video

In addi­tion to our Project Prime­time announce­ments intro­duc­ing Adobe Medi­aWeaver and the Prime­time Media Player SDK, we are excited to unveil deep inte­gra­tions between our ana­lyt­ics and adver­tis­ing solu­tions. As the ben­e­fits of Adobe’s acqui­si­tions and inte­gra­tion with inter­nal devel­op­ment become appar­ent, video pub­lish­ers, for the first time, can com­bine con­tent and ad ana­lyt­ics, enabling com­pre­hen­sive analy­ses of rev­enue oppor­tu­ni­ties and opti­miza­tion of ad poli­cies in order to improve audi­ence engage­ment with con­tent and ads.

By com­bin­ing con­tent ana­lyt­ics from Adobe Site­Cat­a­lyst and rev­enue ana­lyt­ics from Adobe Audi­tude, we break down the legacy silos and empower ad inven­tory man­agers and rev­enue exec­u­tives to make the most prof­itable ad deci­sions for their cam­paigns. Avail­able as an “out-of-the box” solu­tion, Site­Cat­a­lyst con­tent ana­lyt­ics are used to auto­mat­i­cally cre­ate audi­ence seg­ments in Adobe Audi­ence­M­an­ager, our data man­age­ment plat­form. Then, with the inte­gra­tion of Audi­ence­M­an­ager and Audi­tude, Adobe’s ad serv­ing tech­nol­ogy, these seg­ments are auto­mat­i­cally avail­able in Audi­tude, and can be used to serve ads accord­ingly. Use cases include enhanced audi­ence seg­ment tar­get­ing or the abil­ity to opti­mize your ad load/experience to find that opti­mal bal­ance between con­tent and ads. This increased insight and cus­tomiza­tion of the ad expe­ri­ence aids in max­i­miz­ing the value of video con­tent.

Project Prime­time is inno­vat­ing quickly because the media land­scape is evolv­ing at a blis­ter­ing pace. Cre­at­ing an immer­sive view­ing expe­ri­ence like that of broad­cast TV with finer-grained tar­geted appro­pri­ate to a given audi­ence has long been a goal of pre­mium video pub­lish­ers. That future is now here, and these inte­gra­tions rep­re­sent a unique com­bi­na­tion for the indus­try, espe­cially when com­bined with the recent updated release of the Audi­tude plat­form, which includes new fore­cast­ing algo­rithms and real-time avail­abil­ity queries.

Make sure to check out the infor­ma­tion on Adobe Medi­aWeaver and the Prime­time Media Player SDK announce­ments along with the video overview below. Stay tuned for more updates com­ing soon!

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Jeremy Helfand, Vice President of Video Solutions

About Jeremy Helfand, Vice President of Video Solutions

Jeremy Helfand is a digital media industry veteran with nearly 20 years of experience shaping infrastructure, strategy, and technology around profitable advertising-driven businesses. As the former CEO of Auditude (acquired by Adobe in 2011), Jeremy was responsible for the overall implementation of video ad management and monetization technologies for premium publishers and media companies. Following the Auditude acquisition, Jeremy now serves as vice president of Adobe Primetime, leading the global go-to-market strategies for the company’s video publishing, advertising and data management solutions. Prior to Auditude, he was the President of United Online’s Media Group, managing all advertising and partnership revenue including the launch of their audience platform, Adcurate. Prior to this, he served as SVP/GM at Advertising.com (acquired by AOL).

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  1. She has worked on inter­ac­tive toys, inter­ac­tive TV, a dig­i­tal media shar­ing ser­vice, Macro­me­dia Direc­tor & Shock­wave Player, and most recently Adobe Flash Player. Emmy’s love affair with video games began with Ore­gon Trail on the Apple IIe, deep­ened while pro­gram­ming sim­ple BASIC games on the IBM PC/AT and was secured while con­quer­ing the Leg­end of Zelda for Nin­tendo NES at least four times. She doesn’t have as much time to play games now, but at least she can at least say it’s for work!

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