Archive for December, 2012

Embracing the Multi-Screen World to Reach Consumers

Last month at the AdMon­sters Screens event in Lon­don, we explored the grow­ing oppor­tu­ni­ties (and chal­lenges) for pub­lish­ers as con­sumers use mul­ti­ple screens includ­ing their Inter­net-con­nected smart­phones and tablet devices to con­sume dig­i­tal video con­tent – any­time, any­where.

AdMon­sters spoke with Adobe’s Steve Allison, tech­ni­cal evan­ge­list for Media & Adver­tis­ing Solu­tions, and other indus­try play­ers about how to embrace the multi-screen oppor­tu­nity and enhance the con­sumer expe­ri­ence. Steve thinks that dis­trib­ut­ing and reusing con­tent across mul­ti­ple screens is a con­tin­u­ing obsta­cle for many pub­lish­ers, but they must “respect the soul of a device” to cre­ate fully engag­ing con­sumer expe­ri­ences. Watch his video inter­view below and see what Steve says about mak­ing bet­ter video adver­tis­ing deci­sions, cap­i­tal­iz­ing on the multi-screen oppor­tu­nity, and dri­ving con­sumer engage­ment across plat­forms.

Check out some of the other AdMon­sters video inter­views as well:

  • Tom Bow­man, VP of strat­egy and global ad sales at BBC World­wide, dis­cusses vying for con­sumer atten­tion across mul­ti­ple devices and how pub­lish­ers can lever­age native mobile device capa­bil­i­ties.

  • Michael Tuszyn­ski, pro­duct man­ager at MTV Net­works (a divi­sion of Via­com), talks about sec­ond-screen appli­ca­tions and smoothly inte­grat­ing video ads into the con­sumer expe­ri­ence.

  • Conor Mul­len, com­mer­cial direc­tor at RTE, com­ments on excit­ing oppor­tu­ni­ties for pub­lish­ers in today’s new media age and chal­lenges in reach­ing con­sumers across var­i­ous devices.

  • Bill Scott, chief oper­at­ing and com­mer­cial offi­cer at easelTV, shares his thoughts on the dif­fer­ences between online video con­tent and the tra­di­tional TV model, and how audi­ence engage­ment is chang­ing.