CES: TV Everywhere Becoming a Reality in 2013

As we embark on a new year, we’re excited to see more and more “TV Everywhere” experiences coming online. With Adobe Pass, our Emmy Engineering award-winning authentication service and a key component of Adobe‘s Project Primetime, we are working closely with our partners to make it easier for millions of consumers to access their pay TV content across devices.

Adobe Pass is now supported by more than 150 pay TV operators covering nearly 98 percent of all pay TV households in the U.S. Given the current adoption rate, we anticipate all major TV shows will be available through a TV Everywhere experience in the next two years.

We’re thrilled that A+E Networks just launched its first iPad apps, powered by Adobe Pass, for three of its networks: A&E, HISTORY and Lifetime. These three networks bring to iPad users their broadcast content, including popular TV shows like Storage Wars (A&E), Pawn Stars (HISTORY) and Project Runway (Lifetime). Additionally, Comcast customers can access exclusive content across all three apps. With three new A+E apps now live, more than 55 sites and mobile apps are now powered by Adobe’s authentication service. TV programmers working with Adobe include NBC, Fox, Disney, ESPN, Cartoon Network, MTV, TNT, CNN, Scripps, Pac12, NFL Network, The Hallmark Channel, Univision, and many others.

We’re excited about the pipeline of new TV Everywhere apps coming online in 2013 – bringing consumers a digital living room experience on the go. Stay tuned for some major updates between now and The NAB Show.

Lifetime HISTORYAE

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Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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