CES: TV Everywhere Becoming a Reality in 2013

As we embark on a new year, we’re excited to see more and more “TV Every­where” expe­ri­ences com­ing online. With Adobe Pass, our Emmy Engi­neer­ing award-win­ning authen­ti­ca­tion ser­vice and a key com­po­nent of Adobe‘s Project Prime­time, we are work­ing closely with our part­ners to make it eas­ier for mil­lions of con­sumers to access their pay TV con­tent across devices.

Adobe Pass is now sup­ported by more than 150 pay TV oper­a­tors cov­er­ing nearly 98 per­cent of all pay TV house­holds in the U.S. Given the cur­rent adop­tion rate, we antic­i­pate all major TV shows will be avail­able through a TV Every­where expe­ri­ence in the next two years.

We’re thrilled that A+E Net­works just launched its first iPad apps, pow­ered by Adobe Pass, for three of its net­works: A&E, HISTORY and Life­time. These three net­works bring to iPad users their broad­cast con­tent, includ­ing pop­u­lar TV shows like Stor­age Wars (A&E), Pawn Stars (HISTORY) and Project Run­way (Life­time). Addi­tion­ally, Com­cast cus­tomers can access exclu­sive con­tent across all three apps. With three new A+E apps now live, more than 55 sites and mobile apps are now pow­ered by Adobe’s authen­ti­ca­tion ser­vice. TV pro­gram­mers work­ing with Adobe include NBC, Fox, Dis­ney, ESPN, Car­toon Net­work, MTV, TNT, CNN, Scripps, Pac12, NFL Net­work, The Hall­mark Chan­nel, Uni­vi­sion, and many oth­ers.

We’re excited about the pipeline of new TV Every­where apps com­ing online in 2013 – bring­ing con­sumers a dig­i­tal liv­ing room expe­ri­ence on the go. Stay tuned for some major updates between now and The NAB Show.

Lifetime HISTORYAE

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Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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