Adobe Primetime and the Single Publishing Workflow

Today there are dif­fer­ent video for­mats to tar­get var­i­ous plat­forms, which invari­ably lead to increased stor­age and deliv­ery costs, redun­dant work­flows, and reduced scale due to caching inef­fi­cien­cies. Com­plex work­flows boost oper­at­ing costs, which can pre­vent reach­ing all poten­tial users.

For exam­ple, if it’s required to deploy four DRMs, three stream­ing pro­to­cols, three ad inser­tion tech­nolo­gies to reach all devices and users, and the video play­back itself on the devices is not con­sis­tent due to frag­men­ta­tion, it can become too expen­sive to deploy and main­tain. The com­pro­mise is to set­tle on a sub­set of devices, which will limit your reach.

Adobe Prime­time, now gen­er­ally avail­able, is com­mit­ted to help­ing pro­gram­mers and dis­trib­u­tors reach, mon­e­tize and acti­vate audi­ences across screens. This is due to hav­ing a sin­gle pub­lish­ing, pro­to­col, DRM, CVAA-com­pli­ant closed cap­tion­ing, and ad work­flow to reach all users across all major devices.

To sim­plify deliv­ery work­flows, we are enhanc­ing our pro­to­col sup­port with Adobe Prime­time: 

  • Adobe Prime­time Player will sup­port HTTP Live Stream­ing (HLS), in addi­tion to the exist­ing HTTP Dynamic Stream­ing (HDS) on the desk­top
  • HLS will be avail­able on all Adobe Prime­time Player mobile plat­forms
  • Sup­port of  MPEG-Dash in the future

All plat­forms and pro­to­cols sup­port all Adobe Prime­time Player fea­tures, includ­ing:

  • Seam­less Ad Inser­tion
  • Dig­i­tal rights man­age­ment (DRM)
  • Com­mu­ni­ca­tions and Video Acces­si­bil­ity Act (CVAA) com­pli­ant closed cap­tion­ing
  • Enhanced video ana­lyt­ics

Desk­tops / Android

Desk­tops and Android devices will both include a full HLS (v4) video stack. It will specif­i­cally address the video play­back frag­men­ta­tion chal­lenges on Android with its low-level inte­gra­tion, and provide high-qual­ity video play­back on all Android 2.3 and 4.x devices with the Adobe Prime­time Player.


Adobe Prime­time uses the native HLS video stack on iOS. Adobe Prime­time DRM and Ad Inser­tion are fully com­pli­ant with Apple’s video guide­li­nes.


Future mobile and dig­i­tal home sup­port will offer all Adobe Prime­time fea­tures, and can be tar­geted with a sin­gle pub­lish­ing work­flow.

We are very excited to help sim­plify the pub­lish­ing work­flow with Adobe Prime­time, and provide the best pos­si­ble reach and user expe­ri­ence for the next gen­er­a­tion of online video con­tent.


Jens Loeffler

About Jens Loeffler

Jens Loeffler is a senior technical evangelist on Adobe's Media Solutions product management team focusing on online video and services. Equipped with a media computer science degree, Jens started his career in the agency world and has been living and breathing online video and mobile for the last decade. Currently Jens provides thought leadership as a public speaker and panelist at numerous industry events, and maintains a well-recognized blog covering industry trends. When he isn't working on secret projects at Adobe, Jens compensates with long runs, hikes and walks with his furry companion, and is an excellent guide to judge the authenticity of German cuisine in NYC.

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4 Responses to Adobe Primetime and the Single Publishing Workflow

  1. Joel Fiser says:

    How does Adobe Prime­time address frag­men­ta­tion when it comes to mobile browsers?
    I get that now app devs will be able to access Prime­time in apps.
    And Flash will have HLS for desk­tops.
    But how does Prime­time address mobile browsers? I don’t see how it does.

    • Jens Loeffler says:

      In mobile browsers we have to fol­low the lim­i­ta­tions of each plat­form, though we can do cer­tain things on the server-side then, e.g. ad inser­tion.

  2. Vladimir Pirogov says:

    Hi! I’m inter­est­ing in devel­op­ing native android appli­ca­tion for drm-based http video stream­ing with adobe access 4 and adobe media server 5.
    When SDK for Adobe Access will be avail­able for native android appli­ca­tion?

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