Adobe Primetime Wins “Best of NAB” Award

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We’ve been busy at NAB this week speak­ing with part­ners and cus­tomers about the future of tele­vi­sion and the gen­eral avail­abil­ity of Adobe Prime­time – our TV pub­lish­ing and mon­e­ti­za­tion plat­form for pro­gram­mers and pay-TV ser­vice providers. Fresh off our announce­ment, we’re excited that Adobe Prime­time has been pre­sented with a “Best of NAB” award by Stream­ing Media. The award rec­og­nizes inno­v­a­tive online video tech­nolo­gies shown and demon­strated at the con­fer­ence. Judges from the Stream­ing Media staff selected the five most inno­v­a­tive and best equipped tech­nolo­gies (no speci­fic cat­e­gories) that solve major indus­try chal­lenges. We’re thrilled to be hon­ored alongside four other com­pa­nies  – Canon, Envivio, Matrox and vMix.

Adobe VP of Video Solutions Jeremy Helfand (right) and Adobe's Jens Loeffler (left) with Streaming Media's "Best of NAB" Award for Adobe Primetime

Adobe VP of Video Solu­tions Jeremy Helfand (right) and Adobe’s Jens Loef­fler (left) with Stream­ing Media’s “Best of NAB” Award for Adobe Prime­time

We believe 2013 will trans­form how con­sumers view and engage with TV con­tent online and across devices, and how pro­gram­mers and pay-TV providers respond to that shift. This award val­i­dates our work and the belief that the next big indus­try trans­for­ma­tion since the intro­duc­tion of cable tele­vi­sion 30 years ago is upon us. We’re con­vinced that Adobe Prime­time will play a major role in turn­ing every screen into a TV.

Watch the video below of Adobe’s Jeremy Helfand, VP of video solu­tions, accept­ing the “Best of NAB” award from Stream­ing Media edi­tor Eric Schu­macher-Ras­mussen.

 

Video stream­ing by Ustream

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Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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