Archive for August, 2013

Vote for our TV Everywhere Session at SXSW 2014

We’ve been say­ing that 2013 will be the year TV Every­where really takes off and Adobe is right in the cen­ter of this indus­try trans­for­ma­tion with cus­tomer and tech­nol­ogy part­ners world­wide. Deliv­er­ing true broad­cast tele­vi­sion (live, lin­ear and on demand) across screens at scale, per­son­al­iz­ing those view­ing expe­ri­ences, and dri­ving greater rev­enue for TV pro­gram­mers and oper­a­tors are some of the key chal­lenges the indus­try is fac­ing.

Help us bring the TV Every­where dis­cus­sion to South-By-South­west (SXSW) 2014 in Austin, Texas next March! Jeremy Helfand, our VP of Video Solu­tions, will be lead­ing an inter­ac­tive ses­sion to dis­cuss the future of TV and the impact of TV Every­where on the indus­try. Here’s how to vote:

  1. Go to to vote for our ses­sion
  2. Click the “thumbs up” icon on the left under the “Cast Your Vote” header
  3. If this is your first time vot­ing for SXSW ses­sions, you’ll need to cre­ate a quick user pro­file that allows you to vote. Each reg­is­tered voter can vote once per pro­posal.
  4. Login to cast your vote

Below are the details of our ses­sion. Cast your vote, spread the word, and we hope to see you at SXSW 2014! Fol­low @AdobePrimetime on Twit­ter for news and updates.


Haters Beware: TV is Every­where

Here’s a bold pre­dic­tion: By 2018, Inter­net TV con­sump­tion by con­sumers will match that of TV broad­casts and pay TV net­works. Wel­come to the world of TV Every­where. Given the del­uge of mobile devices and increas­ing adop­tion, con­sumers expect any screen any­where to act as a TV screen. TV is no longer the device; it’s the con­tent. For­tu­nately, as TV Every­where evolves, new tech­nolo­gies and fea­tures are set to deliver: 

  • Broad avail­abil­ity across any screen
  • Syn­chro­nized view­ing expe­ri­ences for TV/devices
  • Greater audi­ence engagement/personalization
  • Higher rev­enue for TV programmers/operators
  • Seam­less and cus­tomized ad inser­tion into live, lin­ear and VOD video con­tent

Data from TV Every­where ser­vices will drive more per­son­al­ized pro­gram­ming and tar­geted ads that cap­ture the view­ers’ atten­tion. It’s a win for adver­tis­ers, but also con­sumers, who tune out ads that dis­rupt their view­ing expe­ri­ence or lack appeal.