Vote for our TV Everywhere Session at SXSW 2014

We’ve been say­ing that 2013 will be the year TV Every­where really takes off and Adobe is right in the cen­ter of this indus­try trans­for­ma­tion with cus­tomer and tech­nol­ogy part­ners world­wide. Deliv­er­ing true broad­cast tele­vi­sion (live, lin­ear and on demand) across screens at scale, per­son­al­iz­ing those view­ing expe­ri­ences, and dri­ving greater rev­enue for TV pro­gram­mers and oper­a­tors are some of the key chal­lenges the indus­try is fac­ing.

Help us bring the TV Every­where dis­cus­sion to South-By-South­west (SXSW) 2014 in Austin, Texas next March! Jeremy Helfand, our VP of Video Solu­tions, will be lead­ing an inter­ac­tive ses­sion to dis­cuss the future of TV and the impact of TV Every­where on the indus­try. Here’s how to vote:

  1. Go to http://panelpicker.sxsw.com/vote/19367 to vote for our ses­sion
  2. Click the “thumbs up” icon on the left under the “Cast Your Vote” header
  3. If this is your first time vot­ing for SXSW ses­sions, you’ll need to cre­ate a quick user pro­file that allows you to vote. Each reg­is­tered voter can vote once per pro­posal.
  4. Login to cast your vote

Below are the details of our ses­sion. Cast your vote, spread the word, and we hope to see you at SXSW 2014! Fol­low @AdobePrimetime on Twit­ter for news and updates.

SXSW-PanelPicker_Vote_14-blog

Haters Beware: TV is Every­where

Here’s a bold pre­dic­tion: By 2018, Inter­net TV con­sump­tion by con­sumers will match that of TV broad­casts and pay TV net­works. Wel­come to the world of TV Every­where. Given the del­uge of mobile devices and increas­ing adop­tion, con­sumers expect any screen any­where to act as a TV screen. TV is no longer the device; it’s the con­tent. For­tu­nately, as TV Every­where evolves, new tech­nolo­gies and fea­tures are set to deliver: 

  • Broad avail­abil­ity across any screen
  • Syn­chro­nized view­ing expe­ri­ences for TV/devices
  • Greater audi­ence engagement/personalization
  • Higher rev­enue for TV programmers/operators
  • Seam­less and cus­tomized ad inser­tion into live, lin­ear and VOD video con­tent

Data from TV Every­where ser­vices will drive more per­son­al­ized pro­gram­ming and tar­geted ads that cap­ture the view­ers’ atten­tion. It’s a win for adver­tis­ers, but also con­sumers, who tune out ads that dis­rupt their view­ing expe­ri­ence or lack appeal.

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Adobe Primetime Team

About Adobe Primetime Team

Adobe Primetime enables TV programmers and distributors to profit from video on every connected screen. By providing a unified platform for video publishing, advertising, and analytics, Adobe Primetime helps eliminate the complexity of reaching, monetizing and activating global audiences across devices. The results are greater revenue from ad sales and subscriptions, lower operating costs, and audiences that are more engaged. Adobe Primetime’s modular components can be deployed individually to fit specific infrastructure needs, or as a full solution to handle the entire workflow. For more information, visit www.adobe.com/primetime.

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