Adobe Primetime and Level 3 Score Match Point By Powering Tennis Channel and the U.S. Open

For passionate tennis fans, the U.S. Open has been top of mind for the past two weeks. The annual event culminated with Rafael Nadal and Serena Williams taking the Men’s and Women’s titles, respectively. With all the competitive matches leading up to the crown, tennis fans have been tuning into the Open – and not just on TV. Tennis Channel, which has telecast rights to the U.S. Open, has also been streaming the event online and across Android and iOS devices – powered by Adobe Primetime.

Established in 2003, Tennis Channel is the only 24-hour, TV-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network houses every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, and is carried by nine of the top 10 MSOs, Verizon FiOS TV, and has a national footprint via DIRECTV and DISH Network.

This summer, Tennis Channel decided to live stream the U.S. Open across desktops, iOS and Android devices to deliver a true TV experience for tennis fans on any screen. To make this possible, Tennis Channel selected Adobe Primetime and the Level 3 Video Cloud to broadcast the U.S. Open live via “Tennis Channel Everywhere” apps. Adobe Primetime enabled Tennis Channel to deploy apps for Linear Simulcast quickly and efficiently – using unified, multiscreen publishing, authentication (DRM), ad insertion, and analytics. The Level 3 Video Cloud provided the acquisition, encoding, packaging, and CDN delivery of content. By leveraging Adobe Primetime, Tennis Channel can reach more tennis fans, extend its brand, and reduce operational overhead by leveraging existing broadcast workflows.

It’s been great working with the Tennis Channel and Level 3. From the London 2012 Olympic Games to the 2013 U.S. Open Tennis Championships, Adobe Primetime continues to deliver broad availability of TV content across screens, synchronized viewing experiences across devices and TV, and greater revenue for TV programmers and operators. Stay tuned for more news and updates around Adobe Primetime coming soon.

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Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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