Adobe Primetime and Level 3 Score Match Point By Powering Tennis Channel and the U.S. Open

For pas­sion­ate ten­nis fans, the U.S. Open has been top of mind for the past two weeks. The annual event cul­mi­nated with Rafael Nadal and Ser­ena Williams tak­ing the Men’s and Women’s titles, respec­tively. With all the com­pet­i­tive matches lead­ing up to the crown, ten­nis fans have been tun­ing into the Open – and not just on TV. Ten­nis Chan­nel, which has tele­cast rights to the U.S. Open, has also been stream­ing the event online and across Android and iOS devices – pow­ered by Adobe Prime­time.

Estab­lished in 2003, Ten­nis Chan­nel is the only 24-hour, TV-based mul­ti­me­dia des­ti­na­tion ded­i­cated to both the pro­fes­sional sport and ten­nis lifestyle. A hybrid of com­pre­hen­sive sports, health, fit­ness, pop cul­ture, enter­tain­ment, lifestyle and travel pro­gram­ming, the net­work houses every aspect of the wide-rang­ing, world­wide ten­nis com­mu­nity. It also has the most con­cen­trated sin­gle-sport cov­er­age in tele­vi­sion, and is car­ried by nine of the top 10 MSOs, Ver­i­zon FiOS TV, and has a national foot­print via DIRECTV and DISH Net­work.

This sum­mer, Ten­nis Chan­nel decided to live stream the U.S. Open across desk­tops, iOS and Android devices to deliver a true TV expe­ri­ence for ten­nis fans on any screen. To make this pos­si­ble, Ten­nis Chan­nel selected Adobe Prime­time and the Level 3 Video Cloud to broad­cast the U.S. Open live via “Ten­nis Chan­nel Every­where” apps. Adobe Prime­time enabled Ten­nis Chan­nel to deploy apps for Lin­ear Simul­cast quickly and effi­ciently – using uni­fied, mul­ti­screen pub­lish­ing, authen­ti­ca­tion (DRM), ad inser­tion, and ana­lyt­ics. The Level 3 Video Cloud pro­vided the acqui­si­tion, encod­ing, pack­ag­ing, and CDN deliv­ery of con­tent. By lever­ag­ing Adobe Prime­time, Ten­nis Chan­nel can reach more ten­nis fans, extend its brand, and reduce oper­a­tional over­head by lever­ag­ing exist­ing broad­cast work­flows.

It’s been great work­ing with the Ten­nis Chan­nel and Level 3. From the Lon­don 2012 Olympic Games to the 2013 U.S. Open Ten­nis Cham­pi­onships, Adobe Prime­time con­tin­ues to deliver broad avail­abil­ity of TV con­tent across screens, syn­chro­nized view­ing expe­ri­ences across devices and TV, and greater rev­enue for TV pro­gram­mers and oper­a­tors. Stay tuned for more news and updates around Adobe Prime­time com­ing soon.


Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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