Adobe Primetime Cloud DRM Service and Hardware DRM Support

Today, we announced two excit­ing new fea­tures to the Adobe Prime­time DRM (for­merly Adobe Access) offer­ing. 1) Adobe Prime­time Cloud DRM Ser­vice, and 2) Hard­ware DRM sup­port on AMD chipsets. DRM is a crit­i­cal com­po­nent to enable pre­mium con­tent in early release win­dows on the web and across mobile devices. This means ear­lier access to bet­ter con­tent for view­ers.

Adobe Prime­time Cloud DRM Ser­vice

The Prime­time Cloud DRM Ser­vice makes Prime­time DRM easy to deploy. A DRM server requires secu­rity knowl­edge and hard­ware to be prop­erly installed in a data cen­ter envi­ron­ment to ful­fill com­pli­ance and robust­ness require­ments. DRM deploy­ments now get sig­nif­i­cantly eas­ier with our new Adobe Prime­time Cloud DRM Ser­vice.

This new ser­vice is com­pletely man­aged by Adobe, includ­ing robust secu­rity through hard­ware Secu­rity Mod­ules (HSMs), redun­dancy, and scal­able archi­tec­ture are always up-to-date with the com­pli­ance and robust­ness rules. With the Adobe Prime­time Cloud DRM Ser­vice, a cus­tomer doesn’t need to worry about con­tent deliv­ery because they are out of com­pli­ance. Instead, cus­tomers can focus on cre­at­ing and dis­trib­ut­ing the most engag­ing con­tent. 

The Adobe Prime­time Cloud DRM Ser­vice also dra­mat­i­cally sim­pli­fies the DRM oper­a­tions. Once sub­scribed, the only step required is local DRM pack­ag­ing of the con­tent. Adobe Prime­time DRM sup­ports desk­top, Android, iOS, XBox, Roku and Dig­i­tal Home devices, and pro­vides broad reach with a sin­gle DRM work­flow.

Hard­ware DRM Sup­port on AMD Chipsets

Adobe and AMD part­nered in bring­ing the next level of con­tent pro­tec­tion to desk­top com­put­ers with AMD APUs (Accel­er­ated Pro­cess­ing Units) or dis­creet GPUs (Graph­ics Pro­cess­ing Units). Hard­ware DRM increases the level of DRM secu­rity and robust­ness. Adobe and AMD believe this is bet­ter for con­sumers, pro­gram­mers and dis­trib­u­tors.

AMD_E_RGBTo learn more about Adobe Prime­time DRM, please visit our web­site.

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Jens Loeffler

About Jens Loeffler

Jens Loeffler is a senior technical evangelist on Adobe's Media Solutions product management team focusing on online video and services. Equipped with a media computer science degree, Jens started his career in the agency world and has been living and breathing online video and mobile for the last decade. Currently Jens provides thought leadership as a public speaker and panelist at numerous industry events, and maintains a well-recognized blog covering industry trends. When he isn't working on secret projects at Adobe, Jens compensates with long runs, hikes and walks with his furry companion, and is an excellent guide to judge the authenticity of German cuisine in NYC.

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One Response to Adobe Primetime Cloud DRM Service and Hardware DRM Support

  1. fred whitacre jr says:

    need adobe flash for xbox 360

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