M6 Group, Leading TV Programmer in France, Adopts Adobe Primetime to Extend TV Experiences Beyond the Living Room

Speak­ing with a broad range of the largest tele­vi­sion pro­gram­mers and MSOs recently at IBC and dmexco, it’s clear that con­sumers across the UK and con­ti­nen­tal Europe are hun­gry to watch tele­vi­sion and film across devices.

We’re excited to announce that M6 Group, a lead­ing French tele­vi­sion broad­caster and mem­ber of RTL Group, has selected Adobe Prime­time to sup­port its Android-based appli­ca­tions for smart­phones and tablet devices. iOS sup­port pow­ered by Adobe Prime­time is expected to be avail­able later this year, along with other plat­forms in the future. With Adobe Prime­time, M6 Group can eas­ily and securely deliver simul­cast, live and on-demand TV con­tent from its top net­works to its cus­tomers via mobile apps across devices. We are thrilled to work with M6 Group as our first major TV pro­gram­mer in France bring­ing its lead­ing TV brands to audi­ences across mobile plat­forms.

(From left to right, M6, W9 and 6ter screenshots from M6 Group’s Android applications, now available for download. Images courtesy of Google Play.)

(From left to right, M6, W9 and 6ter screen­shots from M6 Group’s Android appli­ca­tions, now avail­able for down­load. Images cour­tesy of Google Play.)

M6 Group, which serves nearly a quar­ter of the broad­cast audi­ence in France, has incor­po­rated some of Adobe Primetime’s com­po­nents across three of its prop­er­ties: M6, France’s sec­ond most pop­u­lar chan­nel for view­ers under 50; W9, a chan­nel with con­tent for young adults; and 6ter, a chan­nel fea­tur­ing broad con­tent for the whole fam­ily. M6 Group is imple­ment­ing var­i­ous Adobe Prime­time capa­bil­i­ties, includ­ing the Adobe Prime­time Player and DRM to provide the best view­ing expe­ri­ence of pro­tected pre­mium con­tent. Con­sumers in France run­ning devices with Android ver­sion 2.3.3 and higher can down­load these appli­ca­tions today to watch con­tent live and on-demand. Future deploy­ments of Adobe Prime­time for M6 Group’s iOS appli­ca­tions are expected later this year along with added inte­gra­tion of Adobe Primetime’s ad inser­tion com­po­nent.

[UPDATED, 9/25/13] Check out the video tes­ti­mo­nial on Adobe Prime­time from M6 Group below and stay tuned for more Adobe Prime­time updates com­ing soon!

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Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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  1. Pingback: la Dynamic Program Insertion, incontournable en 2014 ? (mais ça va être compliqué) | Digibos

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