Adobe Primetime & Turner Broadcasting: “Scale and Execution, Exactly Like TV”

As a life­long sports fan, I get excited about work­ing alongside the world’s largest media com­pa­nies to make it eas­ier for view­ers like me to watch more events on more screens.

When Adobe Prime­time first launched, we helped NBC Sports and the BBC bring the Lon­don 2012 Olympic Games to view­ers every­where. Adobe Prime­time pay-TV pass (for­merly Adobe Pass) has been instru­men­tal in bring­ing the 2012 and 2013 NCAA bas­ket­ball tour­na­ment to col­lege hoops fans. Now we’re help­ing deliver NBA games to view­ers who want to check in with their favorite teams and play­ers when they’re not in front of a TV set.

Over the past sev­eral weeks, we’ve con­tin­ued our work with Turner, rolling out dynamic ad inser­tion in NBA games streamed to TNTDrama.com, TNT’s mobile apps, and and TNT Over­time, show­cas­ing Adobe’s deep exper­tise in live TV broad­cast­ing to devices and desk­tops.

Out­side the sport­ing arena, as it were, we’ve also helped enable the AdultSwim, Car­toon Net­work and TruTV apps for lin­ear simul­cast pro­gram­ming. A recent arti­cle in Adweek high­lighted some of the inno­v­a­tive work the Adobe Prime­time team has been doing with Turner to drive more rev­enue by expand­ing their breadth of adver­tis­ing oppor­tu­ni­ties across screens, at scale.

The Adobe Prime­time team is con­tin­u­ing to expand the pro­duct offering’s capa­bil­i­ties to address addi­tional busi­ness needs and use cases. We look for­ward to work­ing with more broad­cast­ers, cable com­pa­nies, satel­lite providers, tel­cos and indus­try part­ners to help make every screen a TV. As Seth Ladet­sky, SVP for Turner dig­i­tal ad sales com­mented to AdWeek regard­ing the devel­op­ment of dig­i­tal ad oppor­tu­ni­ties, “If you look at the scale and exe­cu­tion, this is going to be exactly like TV.”

NBA-on-TNT

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Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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One Response to Adobe Primetime & Turner Broadcasting: “Scale and Execution, Exactly Like TV”

  1. jaya says:

    nice blog for live tv

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