Adobe Primetime & NBC Sports Go for the Gold at the 2014 Winter Olympics

Adobe Primetime has been powering NBC Sports across screens since the 2012 Summer Olympics in London. By gathering feedback directly from NBC and its viewers, we’ve continually enhanced Adobe Primetime — and the result is a more dynamic, more engaging viewing experience, on more screens, for sports fans everywhere.

Today, we announced that NBC Olympics, a division of the NBC Sports Group, has selected Adobe Primetime to power the 2014 Olympic Winter Games in the U.S. across desktops and mobile devices, including iOS, Android, Mac OS, Windows, and others.

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Here are some highlights of the upcoming Olympics experience for viewers:

  1. Comprehensive coverage across more screens and device types. For the first time, every event will be available on every connected screen, live and on-demand. This means that viewers will be able to watch the action as it unfolds on any device, or view it later with full event replay. With the Sochi Games, we’ve expanded coverage to the X1 Platform by XFINITY from Comcast — the first IP-based set-top box to deliver live coverage through Adobe Primetime.

  2. Simplifying the authentication process. We’re working with five MVPDs to make watching the Games on devices as easy as changing the channel. Subscribers of Cablevision, Comcast, Cox, and Midcontinent pay-TV services will be able to bypass the login page of the NBC Sports Live Extra experience when accessing the site and apps from within their homes.

  3. Delivering on the promise of dynamic advertising. In another industry first, broadcast television commercials will be replaced dynamically across every screen for live and on-demand viewing. NBC Sports is leveraging its legacy ad serving infrastructure for campaign management and ad decisioning, while Adobe Primetime will handle the ad insertion process to manipulate and weave content and ads together into a single stream. The result is more-relevant ads, a buffer-free viewing experience, and more ad revenue for NBC.

In addition to all the enhancements to improve the viewing experience, we’re also continuing to work hard to scale our offering for NBC and other broadcasters and MVPDs. Advancements like enterprise-grade outage protection will ensure uninterrupted delivery for NBC’s broadcast operations team, and our work with Microsoft via Windows Azure Media Services (see press release) makes it even easier for programmers and operators to embrace cloud-based video delivery.

Our Adobe Digital Index team also released a Q4 Digital Video Benchmark Report, which looks at digital video viewing trends and offers some predictions based on 22.5 billion online video starts, 574 million authenticated streams (TV Everywhere), and survey results from 400 U.S. sports viewers about their new viewing habits.

We hope you enjoy watching the Winter Olympics as never before — on the IP-connected screen of your choice, live and on-demand — and that the Adobe Primetime-enabled viewing experience shows you that the future of TV is here.

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Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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9 Responses to Adobe Primetime & NBC Sports Go for the Gold at the 2014 Winter Olympics

  1. Dale says:

    Awesome to hear that Adobe will be handling this. I never watch anything on tv, just on my computer and tablet. Adobe does a great job. Plus I’m excited about the Games. Sure beats what’s normally on! =p

  2. i’m very sad that shaun white wasn’t first at half-pipe :(

  3. The Olympics just prove to not only be the worlds biggest athletic event, but now one of the biggest stage for athletes and marketing. Adobe seem to be capitalizing, but it is expected from a giant corporate.

  4. Behraoui says:

    I never watch anything on tv, just on my computer and tablet. Adobe does a great job.i’m very sad that shaun white wasn’t first at half-pipe

  5. Iulian says:

    Summer Olympics was amazing, but I can wait to see it at Rio de Janeiro.

  6. james says:

    hi, this is a very great article

  7. Jasa SEO says:

    Awesome to hear that Adobe will be handling this.

  8. Sean says:

    Glad to hear that Adobe is going to host this. Congratulations Adobe.

  9. Excellent. Adobe technology is very good news as this is confirmed.

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