Archive for March, 2014

Adobe Primetime Drives New TV Everywhere Records with Sochi Olympics

Since launch­ing last April, Adobe Prime­time has achieved sev­eral mile­stones – most recently, part­ner­ing with NBC Sports to bring the 2014 Win­ter Olympics to U.S. view­ers across every con­nected screen. Adobe Prime­time pow­ered the online deliv­ery of all live and on-demand Olympic sport­ing events in four cru­cial areas: Play­back of broad­cast TV across desk­tops, iOS, Android, and Com­cast X1 devices; Viewer authen­ti­ca­tion; Video ana­lyt­ics, and Ad inser­tion.

The Sochi Games were the most watched dig­i­tal Win­ter Olympics in his­tory, with an unprece­dented num­ber of U.S. view­ers watch­ing the Games on their PCs, tablets and smart­phones. To put things in per­spec­tive:

  • More than 80 mil­lion authen­ti­cated streams (con­sumers log­ging in with their pay-TV sub­scrip­tion infor­ma­tion) were deliv­ered to U.S. view­ers.
  • 10.8 mil­lion hours of video were con­sumed across NBCOlympics.com and the NBC Sports Live Extra mobile app, and 80% of this hap­pened via authen­ti­cated live streams.
  • 16.5 mil­lion view­ers in the U.S. watched the Olympics online.

Sochi

The Win­ter Olympics served as another tes­ta­ment to the momen­tum behind TV Every­where. We’ve been lead­ing the charge around TV Every­where with Adobe Prime­time and the val­i­da­tion we’ve received from cus­tomers and part­ners has only strength­ened our com­mit­ment to deliv­er­ing a bet­ter-than-broad­cast TV expe­ri­ence across any screen.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.

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Adobe Primetime Honored with CableFAX Tech Award

Fresh off the heels of the Sochi Win­ter Games, where Adobe Prime­time suc­cess­fully pow­ered the online deliv­ery of all live and on-demand Olympic sport­ing events, our team con­tin­ues to make waves in the indus­try. Today, we’re hon­ored to receive the Cable­FAX Tech Award in the “New Pro­duct Award (Vendor/Operator)” cat­e­gory. The Cable­FAX Tech Award recip­i­ents are the for­ward think­ing tech gurus who con­tinue to rev­o­lu­tion­ize cable tech­nol­ogy with their amaz­ing prod­ucts, cam­paigns and part­ner­ships. Adobe Prime­time also received an hon­or­able men­tion for the Cable­FAX Dig­i­tal Awards in the “Best TV Every­where Por­tal Site (Ven­dor)” cat­e­gory. Addi­tion­ally, our own Jens Loef­fler was named to CableFAX’s Dig­i­tal Hot List, which hon­ors exec­u­tives shep­herd­ing inno­va­tion and pro­gress in social media, dig­i­tal dis­tri­b­u­tion, app devel­op­ment, web con­tent, tech­nol­ogy strat­egy, TV Everywhere/authentication, and other cut­ting-edge mul­ti­plat­form projects.

CableFAXAwards

Stay tuned for more Adobe Prime­time news com­ing up at The NAB Show in April.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.