Archive for March, 2014

Adobe Primetime Drives New TV Everywhere Records with Sochi Olympics

Since launching last April, Adobe Primetime has achieved several milestones – most recently, partnering with NBC Sports to bring the 2014 Winter Olympics to U.S. viewers across every connected screen. Adobe Primetime powered the online delivery of all live and on-demand Olympic sporting events in four crucial areas: Playback of broadcast TV across desktops, iOS, Android, and Comcast X1 devices; Viewer authentication; Video analytics, and Ad insertion.

The Sochi Games were the most watched digital Winter Olympics in history, with an unprecedented number of U.S. viewers watching the Games on their PCs, tablets and smartphones. To put things in perspective:

  • More than 80 million authenticated streams (consumers logging in with their pay-TV subscription information) were delivered to U.S. viewers.
  • 10.8 million hours of video were consumed across NBCOlympics.com and the NBC Sports Live Extra mobile app, and 80% of this happened via authenticated live streams.
  • 16.5 million viewers in the U.S. watched the Olympics online.

Sochi

The Winter Olympics served as another testament to the momentum behind TV Everywhere. We’ve been leading the charge around TV Everywhere with Adobe Primetime and the validation we’ve received from customers and partners has only strengthened our commitment to delivering a better-than-broadcast TV experience across any screen.

For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out our website.

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Adobe Primetime Honored with CableFAX Tech Award

Fresh off the heels of the Sochi Winter Games, where Adobe Primetime successfully powered the online delivery of all live and on-demand Olympic sporting events, our team continues to make waves in the industry. Today, we’re honored to receive the CableFAX Tech Award in the “New Product Award (Vendor/Operator)” category. The CableFAX Tech Award recipients are the forward thinking tech gurus who continue to revolutionize cable technology with their amazing products, campaigns and partnerships. Adobe Primetime also received an honorable mention for the CableFAX Digital Awards in the “Best TV Everywhere Portal Site (Vendor)” category. Additionally, our own Jens Loeffler was named to CableFAX’s Digital Hot List, which honors executives shepherding innovation and progress in social media, digital distribution, app development, web content, technology strategy, TV Everywhere/authentication, and other cutting-edge multiplatform projects.

CableFAXAwards

Stay tuned for more Adobe Primetime news coming up at The NAB Show in April.

For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out our website.

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