New, Industry-First Concurrency Monitoring Comes to Adobe Primetime

Our team is busy at The NAB Show this week, and as part of our lat­est pro­duct release, we’re launch­ing Adobe Prime­time con­cur­rency mon­i­tor­ing, cur­rently in beta test­ing with select media com­pa­nies.

The ser­vice enables use cases defined in the Open Authen­ti­ca­tion Tech­ni­cal Committee’s (OATC) newly pub­lished Resource Usage Mon­i­tor­ing (RUM) spec­i­fi­ca­tion, which defines the data for­mats and work­flows for cross com­pany data aggre­ga­tion and exchange. Adobe took a lead­er­ship role in the devel­op­ment of this spec­i­fi­ca­tion to enhance the real-time flow of infor­ma­tion between oper­a­tors and pro­gram­mers. The new spec fills a crit­i­cal gap in many TV Every­where imple­men­ta­tions, and will help advance the indus­try.

Adobe Primetime Concurrency Monitoring

Adobe Prime­time con­cur­rency mon­i­tor­ing pro­vides greater real-time insights into view­er­ship pat­terns. This allows media com­pa­nies to enforce affil­i­ate oblig­a­tions to limit con­cur­rent streams, and can enable poten­tially more expan­sive sub­scrip­tion pack­ages built around a pay-TV household’s con­cur­rent usage needs. This capa­bil­ity could also help encour­age smoother authen­ti­ca­tion expe­ri­ences by help­ing to limit abuse asso­ci­ated with auto­mated in-home TV Every­where account ver­i­fi­ca­tion.  

Con­cur­rency mon­i­tor­ing works with the Adobe Prime­time pay-TV pass capa­bil­ity for both pro­gram­mers and inte­grated oper­a­tors where the sub­scriber account iden­ti­fier is pro­vided through exist­ing Adobe pay-TV pass func­tion­al­ity. Con­cur­rency mon­i­tor­ing also works for deploy­ments that don’t use Adobe’s TV Every­where authen­ti­ca­tion, includ­ing mon­i­tor­ing sites and apps man­aged by oper­a­tors.  The ser­vice can be inte­grated into exist­ing sys­tems to enable a vari­ety of use cases, includ­ing real-time stream-limit enforce­ment and gath­er­ing rich ana­lyt­ics around viewer engage­ment. 

Joel Huff is a group pro­duct man­ager for Video Solu­tions at Adobe

[UPDATE] Below is a Beet.TV video inter­view from The NAB Show with our own Ash­ley Still, senior direc­tor of pro­duct man­age­ment for Adobe Prime­time, dis­cussing the lat­est pro­duct enhance­ments includ­ing con­cur­rency mon­i­tor­ing (start­ing at 4:20). More video inter­views about Adobe Prime­time from The NAB Show are avail­able on Beet.TV’s web­site.

 

 

 

FacebookTwitterGoogle+PinterestEmailLinkedInRedditTumblrShare

About Joel Huff

Joel Huff leads Engineering Operations for Primetime at Adobe. He's an accomplished engineering leader in video solutions over a range of projects spanning nearly a decade at Adobe. He's also a thought leader and an active contributor to TV Everywhere standards groups that help drive progress in the online video industry.

Show Comments

Hide Comments

Leave a Reply

Your email address will not be published. Required fields are marked *