Adobe Primetime Supports Adobe Marketing Cloud Exchange

We’ve reached another excit­ing mile­stone in the evo­lu­tion of Adobe Prime­time.Our cus­tomers and the mar­ket have com­monly posi­tioned Adobe as a com­pany enabling a strong and com­pet­i­tive ecosys­tem for video. Today, at Adobe’s EMEA Dig­i­tal Mar­ket­ing Sum­mit in Lon­don, we released the Adobe Mar­ket­ing Cloud Exchange along with the evo­lu­tion of a video deliv­ery ecosys­tem sup­port­ing Adobe Prime­time.

Adobe Mar­ket­ing Cloud Exchange is a new mar­ket­place for pre-built inte­gra­tions and apps between Adobe solu­tions and third-party tech­nolo­gies. When you visit the site, it is clear that the inte­gra­tion of mul­ti­ple data-dri­ven orga­ni­za­tions within Adobe Dig­i­tal Mar­ket­ing Cloud can ben­e­fit com­pa­nies build­ing their busi­ness on video. Data solu­tions that inte­grate with Adobe Prime­time enable a much broader scope of the plat­form that broad­cast­ers increas­ingly use.

AMC Exchange


Here are five great exam­ples of com­pa­nies con­tribut­ing to sup­port a scal­able Adobe Prime­time solu­tion:

  • Ele­men­tal Tech­nolo­giesSoft­ware-defined video pro­cess­ing solu­tions from Ele­men­tal inte­grate seam­lessly with Adobe Prime­time to enable the deliv­ery and mon­e­ti­za­tion of pre­mium con­tent to IP-con­nected screens. Ele­men­tal video pro­cess­ing com­po­nents sup­port deliv­ery of live, lin­ear and video-on-demand (VOD) con­tent for Adobe Prime­time-sup­ported mul­ti­screen deploy­ments.
  • Ird­etoIrdeto’s Mul­ti­screen Rights allow con­tent own­ers and dis­trib­u­tors to pro­tect their valu­able dig­i­tal con­tent and man­age how that con­tent is accessed by con­sumers across devices. Through an intu­itive inter­face, con­tent own­ers and dis­trib­u­tors can eas­ily con­fig­ure con­tent view­ing rules that sup­port their busi­ness mod­els.
  • Microsoft Azure Media Ser­vicesPre-inte­grated with Adobe Primetime’s TV pub­lish­ing and mon­e­ti­za­tion plat­form, includ­ing Adobe Prime­time Player SDKs for Android, iOS, Win­dows, Mac OS and other plat­forms, Microsoft Azure Media Ser­vices ensures full scal­a­bil­ity and mon­e­ti­za­tion of video streams across an unlim­ited num­ber of global house­holds.
  • the­P­lat­form Media com­pa­nies rely on thePlatform’s lead­ing online video pub­lish­ing and man­age­ment solu­tions as their open, cen­tral hub for man­ag­ing, mon­e­tiz­ing, and syn­di­cat­ing bil­lions of Inter­net video views each year. thePlatform’s ser­vices provide unmatched ver­sa­til­ity for design­ing and sup­port­ingstream­ing video busi­nesses on PCs, mobile devices, and TV.
  • You.IYou.i Engine is the inter­face engine for TV Every­where. It plugs into the tools used by inter­face design­ers and brings their designs to life in one code­base that quickly runs on any screen. It also inte­grates with your video infra­struc­ture, includ­ing Adobe Prime­time.

Stay tuned for more part­ners listed on the Adobe Mar­ket­ing Cloud Exchange com­ing soon.We hope you check it out to learn how com­pa­nies you may be work­ing with are already sup­port­ing Adobe Prime­time. For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.


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