Adobe Primetime Receives “Most Significant Impact Award” at TV of Tomorrow Show

This week we’re sur­rounded by some of the bright­est minds in the indus­try at the TV of Tomor­row Show in San Fran­cisco. The Adobe Prime­time team is there in full force dis­cussing the future of dig­i­tal TV and how we’re work­ing with part­ners and cus­tomers to advance the indus­try.

Ear­lier today, our own Tamara Gaffney, who runs the Adobe Dig­i­tal Index team, pre­sented the lat­est trends and insights from our Q1 U.S. Dig­i­tal Video Bench­mark Report, show­ing that online TV con­sump­tion is up 246% YoY (see sep­a­rate post). Our VP of Video Solu­tions, Jeremy Helfand, then spoke on a panel with other indus­try exec­u­tives from BSkyB, CTAM, Disney/ABC Tele­vi­sion Group, NBC Uni­ver­sal, Nielsen and nScreen­Media about the cur­rent state and future of TV Every­where. Kelash Kumar, group pro­duct man­ager for Adobe Prime­time, will end the day speak­ing on a panel with other indus­try lumi­nar­ies about how “server-to-screen” strate­gies can pre­pare con­tent own­ers for the future of video dis­tri­b­u­tion. It’s reward­ing see­ing so much momen­tum in the indus­try and con­nect­ing with so many of our cus­tomers and part­ners.

Jeremy Helfand (center), VP of Adobe Primetime, discusses the future of TV Everywhere on a panel at The TV of Tomorrow Show

Jeremy Helfand (cen­ter), VP of Adobe Prime­time, dis­cusses the future of TV Every­where on a panel at The TV of Tomor­row Show

TVOT Panel 2

Tamara Gaffney, prin­ci­pal ana­lyst for Adobe Dig­i­tal Index, presents the lat­est find­ings on the growth of TV Every­where in the U.S.

Top­ping off a great first day at the TVOT Show, we were hon­ored that Adobe Prime­time was pre­sented with the “Most Sig­nif­i­cant Impact Award” as part of the 11th Annual Awards for Lead­er­ship in Inter­ac­tive and Mul­ti­plat­form Tele­vi­sion, which rec­og­nize both cor­po­rate and indi­vid­ual achieve­ment in the mul­ti­plat­form inter­ac­tive TV space. The “Most Sig­nif­i­cant Impact Award” rec­og­nizes the com­pany and pro­duct that had the most sig­nif­i­cant impact on the over­all indus­try over the past year.

TVOT Award

Adobe’s Jeremy Helfand accepts the “Most Sig­nif­i­cant Impact Award” for Adobe Prime­time at The TV of Tomor­row Show

Adobe Prime­time has expe­ri­enced strong momen­tum since debut­ing at The 2013 NAB Show, and we’re con­tin­u­ing to inno­vate on our mul­ti­screen TV plat­form with feed­back from through­out the indus­try. This award fur­ther val­i­dates our efforts to cre­ate amaz­ing TV expe­ri­ence every­where, and we appre­ci­ate the recog­ni­tion from the award com­mit­tee and our col­leagues. We would also like to con­grat­u­late our fel­low award nom­i­nees and recip­i­ents for their com­mit­ment to mak­ing the vision for the future of TV a real­ity.

For the lat­est Adobe Prime­time updates, sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site.

UPDATE (6/11/14): Beet TV inter­viewed Adobe’s Jeremy Helfand about the rise in TV Every­where con­sump­tion across devices:

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Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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