Archive for July, 2014

Comcast Reaches Key Audiences with Adobe Primetime

A consistent infrastructure for delivering digital video content is critical for scaling to meet the needs of multiscreen viewers. That’s why Comcast uses Adobe Primetime to stream, protect, analyze, and monetize video delivered to any screen. Our video distribution and monetization platform improves content delivery and enables greater customer engagement across any connected screen.

“We see personalization as a key driver for future growth,” says Allen Broome, vice president of IP video engineering, Comcast. “Adobe Primetime opens doors to deliver personalized advertisements and content to audiences.”

With Adobe Primetime, Comcast supports online video playback, including interactive TV on its XFINITY X1 Platform. Regardless of how they access programming, viewers get the same great features, including secondary audio options, closed captioning, and alternate camera angles.

Adobe Primetime also helps improve the performance of XFINITY’s TV Go app. It supports more devices with fewer errors, faster startup times, quicker downloads, and more consistent streaming experiences.

“After implementing Adobe Primetime, the iTunes app rating jumped from 2.5 to 4 stars,” says Sree Kotay, chief software architect at Comcast. “We’re also seeing increased app and video engagement, indicating that we’re providing a stronger customer experience.”

To learn more about how Comcast is leveraging Adobe Primetime to deliver video content across devices, check out our customer success story and watch the video below.

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