Now Previewing Deloitte’s OTT Engagement Platform Integrated with Adobe Marketing Cloud at CES

Adobe and Deloitte Dig­i­tal have teamed up at CES to pre­view Deloitte’s new, over-the-top (OTT) engage­ment plat­form, Mar­ket­Mix for Media. With Deloitte’s man­aged ser­vices, Mar­ket­Mix for Media helps media com­pa­nies plan and launch OTT video ser­vices quickly, cost-effec­tively, and at scale. It includes pre-built inte­gra­tions between Adobe Prime­time, Adobe Mar­ket­ing Cloud and other indus­try-lead­ing solu­tions.

We’ve writ­ten before about the quick­en­ing pace of direct-to-con­sumer launches. Now through Mar­ket­Mix for Media, we’re excited to be part of an end-to-end solu­tion designed to ease the dif­fi­culty of join­ing the D2C trend.

Why Mar­ket­Mix for Media?

The TV mar­ket has shifted. The grow­ing adop­tion of OTT ser­vices among con­sumers has cre­ated an oppor­tu­nity for media com­pa­nies to develop a direct rela­tion­ship with their audi­ence instead of rely­ing on dis­trib­u­tors. This often involves a com­plete dig­i­tal trans­for­ma­tion that includes run­ning new busi­ness oper­a­tions, deploy­ing new tech­nol­ogy, and man­ag­ing new engage­ment mod­els.

In the Mar­ket­Mix for Media demo at CES, Adobe and Deloitte will show you a fully oper­a­tional direct-to-con­sumer video solu­tion inclu­sive of iden­tity man­age­ment, CRM, e-com­merce and expe­ri­ence man­age­ment using best-in-class tech­nol­ogy that can help M&E com­pa­nies embrace change and par­tic­i­pate in the direct-to-con­sumer OTT oppor­tu­nity.

Mar­ket­Mix for Media from Deloitte Dig­i­tal on Vimeo.

Adobe Mar­ket­ing Cloud solu­tions included in the demo

The Mar­ket­Mix for Media pre­view will include a demon­stra­tion of how Adobe Mar­ket­ing Cloud con­nects with Adobe Prime­time to deliver and man­age expe­ri­ences across mul­ti­ple devices. Par­tic­i­pants will learn:

  1. How to play back video securely across devices and mon­e­tize OTT TV with adver­tis­ing, elec­tronic sell-through (EST), and sub­scrip­tions with with Adobe Prime­time.
  2. How Adobe Expe­ri­ence Man­ager (AEM) is used for video expe­ri­ence man­age­ment and app man­age­ment.
  3. How track, report and feed data into seg­ments with Adobe Ana­lyt­ics, which can then be used to power per­son­al­ized expe­ri­ences in Adobe Expe­ri­ence Man­ager.

Invi­ta­tion to a pri­vate demo

If you’re already at CES, we invite you to visit the Adobe demo suite and sched­ule a 20-min­ute pri­vate demo or reg­is­ter here for a demo time.


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