Author Archive: Adobe Primetime Team

Adobe Primetime Team

About Adobe Primetime Team

Adobe Primetime enables TV programmers and distributors to profit from video on every connected screen. By providing a unified platform for video publishing, advertising, and analytics, Adobe Primetime helps eliminate the complexity of reaching, monetizing and activating global audiences across devices. The results are greater revenue from ad sales and subscriptions, lower operating costs, and audiences that are more engaged. Adobe Primetime’s modular components can be deployed individually to fit specific infrastructure needs, or as a full solution to handle the entire workflow. For more information, visit www.adobe.com/primetime.

Vote for our TV Everywhere Session at SXSW 2014

We’ve been saying that 2013 will be the year TV Everywhere really takes off and Adobe is right in the center of this industry transformation with customer and technology partners worldwide. Delivering true broadcast television (live, linear and on demand) across screens at scale, personalizing those viewing experiences, and driving greater revenue for TV programmers and operators are some of the key challenges the industry is facing.

Help us bring the TV Everywhere discussion to South-By-Southwest (SXSW) 2014 in Austin, Texas next March! Jeremy Helfand, our VP of Video Solutions, will be leading an interactive session to discuss the future of TV and the impact of TV Everywhere on the industry. Here’s how to vote:

  1. Go to http://panelpicker.sxsw.com/vote/19367 to vote for our session
  2. Click the “thumbs up” icon on the left under the “Cast Your Vote” header
  3. If this is your first time voting for SXSW sessions, you’ll need to create a quick user profile that allows you to vote. Each registered voter can vote once per proposal.
  4. Login to cast your vote

Below are the details of our session. Cast your vote, spread the word, and we hope to see you at SXSW 2014! Follow @AdobePrimetime on Twitter for news and updates.

SXSW-PanelPicker_Vote_14-blog

Haters Beware: TV is Everywhere

Here’s a bold prediction: By 2018, Internet TV consumption by consumers will match that of TV broadcasts and pay TV networks. Welcome to the world of TV Everywhere. Given the deluge of mobile devices and increasing adoption, consumers expect any screen anywhere to act as a TV screen. TV is no longer the device; it’s the content. Fortunately, as TV Everywhere evolves, new technologies and features are set to deliver: 

  • Broad availability across any screen
  • Synchronized viewing experiences for TV/devices
  • Greater audience engagement/personalization
  • Higher revenue for TV programmers/operators
  • Seamless and customized ad insertion into live, linear and VOD video content

Data from TV Everywhere services will drive more personalized programming and targeted ads that capture the viewers’ attention. It’s a win for advertisers, but also consumers, who tune out ads that disrupt their viewing experience or lack appeal.

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Embracing the Multi-Screen World to Reach Consumers

Last month at the AdMonsters Screens event in London, we explored the growing opportunities (and challenges) for publishers as consumers use multiple screens including their Internet-connected smartphones and tablet devices to consume digital video content – anytime, anywhere.

AdMonsters spoke with Adobe’s Steve Allison, technical evangelist for Media & Advertising Solutions, and other industry players about how to embrace the multi-screen opportunity and enhance the consumer experience. Steve thinks that distributing and reusing content across multiple screens is a continuing obstacle for many publishers, but they must “respect the soul of a device” to create fully engaging consumer experiences. Watch his video interview below and see what Steve says about making better video advertising decisions, capitalizing on the multi-screen opportunity, and driving consumer engagement across platforms.

Check out some of the other AdMonsters video interviews as well:

  • Tom Bowman, VP of strategy and global ad sales at BBC Worldwide, discusses vying for consumer attention across multiple devices and how publishers can leverage native mobile device capabilities.

  • Michael Tuszynski, product manager at MTV Networks (a division of Viacom), talks about second-screen applications and smoothly integrating video ads into the consumer experience.

  • Conor Mullen, commercial director at RTE, comments on exciting opportunities for publishers in today’s new media age and challenges in reaching consumers across various devices.

  • Bill Scott, chief operating and commercial officer at easelTV, shares his thoughts on the differences between online video content and the traditional TV model, and how audience engagement is changing.

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