Author Archive: Campbell Foster

Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

Adobe Primetime Receives 2014 Cable Spotlight Product of the Year Award

The industry momentum around Adobe Primetime continues coming off last week’s TV of Tomorrow Show where we spoke about the evolution of TV Everywhere and other trends, connected with several of our customers and partners, and took home the “Most Significant Impact Award” for our solution. Today, we’re proud to announce that Adobe Primetime received a 2014 Cable Spotlight Product of the Year Award from Cable.TMCnet.com, a TMC sponsored cable technology website.

Along with 17 other companies, Adobe was honored by TMC for delivering one of the most innovative cable technology solutions of 2014. Applications were evaluated and awarded by the editors of Cable.TMCnet.com. Congrats to the other industry players who were recognized with this award!

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As our team continues to innovate on Adobe Primetime and strengthen our leadership position in the multiplatform interactive TV space, we appreciate the recognition we’ve received as it truly validates our hard work and commitment to the industry. Needless to say, we’re not slowing down anytime soon with some exciting product updates and news in the works.

Subscribe to our blog updates, follow us on Twitter, and check out our website for the latest information on Adobe Primetime.

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Adobe Primetime Receives “Most Significant Impact Award” at TV of Tomorrow Show

This week we’re surrounded by some of the brightest minds in the industry at the TV of Tomorrow Show in San Francisco. The Adobe Primetime team is there in full force discussing the future of digital TV and how we’re working with partners and customers to advance the industry.

Earlier today, our own Tamara Gaffney, who runs the Adobe Digital Index team, presented the latest trends and insights from our Q1 U.S. Digital Video Benchmark Report, showing that online TV consumption is up 246% YoY (see separate post). Our VP of Video Solutions, Jeremy Helfand, then spoke on a panel with other industry executives from BSkyB, CTAM, Disney/ABC Television Group, NBC Universal, Nielsen and nScreenMedia about the current state and future of TV Everywhere. Kelash Kumar, group product manager for Adobe Primetime, will end the day speaking on a panel with other industry luminaries about how “server-to-screen” strategies can prepare content owners for the future of video distribution. It’s rewarding seeing so much momentum in the industry and connecting with so many of our customers and partners.

Jeremy Helfand (center), VP of Adobe Primetime, discusses the future of TV Everywhere on a panel at The TV of Tomorrow Show

Jeremy Helfand (center), VP of Adobe Primetime, discusses the future of TV Everywhere on a panel at The TV of Tomorrow Show

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Tamara Gaffney, principal analyst for Adobe Digital Index, presents the latest findings on the growth of TV Everywhere in the U.S.

Topping off a great first day at the TVOT Show, we were honored that Adobe Primetime was presented with the “Most Significant Impact Award” as part of the 11th Annual Awards for Leadership in Interactive and Multiplatform Television, which recognize both corporate and individual achievement in the multiplatform interactive TV space. The “Most Significant Impact Award” recognizes the company and product that had the most significant impact on the overall industry over the past year.

TVOT Award

Adobe’s Jeremy Helfand accepts the “Most Significant Impact Award” for Adobe Primetime at The TV of Tomorrow Show

Adobe Primetime has experienced strong momentum since debuting at The 2013 NAB Show, and we’re continuing to innovate on our multiscreen TV platform with feedback from throughout the industry. This award further validates our efforts to create amazing TV experience everywhere, and we appreciate the recognition from the award committee and our colleagues. We would also like to congratulate our fellow award nominees and recipients for their commitment to making the vision for the future of TV a reality.

For the latest Adobe Primetime updates, subscribe to our blog updates, follow us on Twitter, and check out our website.

UPDATE (6/11/14): Beet TV interviewed Adobe’s Jeremy Helfand about the rise in TV Everywhere consumption across devices:

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Online TV Consumption Hits New Record, Up 246% YoY

We’ve said it before, but the days of watching TV on a television in the living room are long gone. To meet rapidly evolving consumer expectations for the TV content they want, the TV industry is finding new ways to bring their content to whatever screen audiences want to watch. Given the deluge of connected devices from tablets and smartphones to game consoles and over-the-top (OTT) devices, easy access to content is taking TV Everywhere consumption to new heights.

Today, we released our Q1 2014 U.S. Video Benchmark Report which examines TV Everywhere and non-authenticated online video trends. The findings were staggering with online TV consumption reaching an all-time high – up 246% year-over-year (YoY). Our analysis is based on aggregated and anonymous data from 1300+ media/entertainment sites between Q1 2013 and Q1 2014. It includes 151 billion total online video starts and 1.3 billion TV Everywhere authentications across 250 pay-TV service providers covering 99% of pay-TV households in the U.S. A few other key findings:

  • Game consoles and OTT devices saw the strongest market share growth increasing 539% YoY.
  • iOS apps surpassed browsers for the first time as the most popular access point for online TV achieving a 43% market share (compared to a 36% market share for browsers)
  • More U.S. pay-TV households (21%) accessed TV Everywhere content across devices in Q1 than ever before (compared to 16% six months ago)
  • Unique TV Everywhere visitors to websites and apps per month increased by 157% YoY, while the number of TV Everywhere streams (live, VOD and linear) watched per visitor each month rose 133% YoY.
  • Using a sample size of 1300+ Adobe Marketing Cloud customers, 35.6 billion online videos including user-generated content were viewed worldwide – an unprecedented amount, up 43% YoY.

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TV truly is everywhere now – with more than one fifth of all pay-TV households in the U.S. watching TV online across screens. Check out our full report for the complete findings and methodology. The New York Times also covered our report. We’ll be presenting these findings and discussing industry trends at The TV of Tomorrow Show in San Francisco, June 11-12, so hope to see you there.

Stay tuned for more news and industry insights coming soon. For the latest Adobe Primetime updates, subscribe to our blog updates, follow us on Twitter, and check out our website.

 

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Adobe Primetime Drives New TV Everywhere Records with Sochi Olympics

Since launching last April, Adobe Primetime has achieved several milestones – most recently, partnering with NBC Sports to bring the 2014 Winter Olympics to U.S. viewers across every connected screen. Adobe Primetime powered the online delivery of all live and on-demand Olympic sporting events in four crucial areas: Playback of broadcast TV across desktops, iOS, Android, and Comcast X1 devices; Viewer authentication; Video analytics, and Ad insertion.

The Sochi Games were the most watched digital Winter Olympics in history, with an unprecedented number of U.S. viewers watching the Games on their PCs, tablets and smartphones. To put things in perspective:

  • More than 80 million authenticated streams (consumers logging in with their pay-TV subscription information) were delivered to U.S. viewers.
  • 10.8 million hours of video were consumed across NBCOlympics.com and the NBC Sports Live Extra mobile app, and 80% of this happened via authenticated live streams.
  • 16.5 million viewers in the U.S. watched the Olympics online.

Sochi

The Winter Olympics served as another testament to the momentum behind TV Everywhere. We’ve been leading the charge around TV Everywhere with Adobe Primetime and the validation we’ve received from customers and partners has only strengthened our commitment to delivering a better-than-broadcast TV experience across any screen.

For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out our website.

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Adobe Primetime Honored with CableFAX Tech Award

Fresh off the heels of the Sochi Winter Games, where Adobe Primetime successfully powered the online delivery of all live and on-demand Olympic sporting events, our team continues to make waves in the industry. Today, we’re honored to receive the CableFAX Tech Award in the “New Product Award (Vendor/Operator)” category. The CableFAX Tech Award recipients are the forward thinking tech gurus who continue to revolutionize cable technology with their amazing products, campaigns and partnerships. Adobe Primetime also received an honorable mention for the CableFAX Digital Awards in the “Best TV Everywhere Portal Site (Vendor)” category. Additionally, our own Jens Loeffler was named to CableFAX’s Digital Hot List, which honors executives shepherding innovation and progress in social media, digital distribution, app development, web content, technology strategy, TV Everywhere/authentication, and other cutting-edge multiplatform projects.

CableFAXAwards

Stay tuned for more Adobe Primetime news coming up at The NAB Show in April.

For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out our website.

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Adobe Primetime Wins 2013 Digiday Video Award

It’s been quite a week for the Adobe Primetime team – from receiving a 2014 SIIA Content CODiE Award in the “Best Video Platform for Media & Publishers” category to announcing that NBC Sports is using Adobe Primetime to power the 2014 Olympic Winter Games in the U.S. across desktops and mobile devices, including iOS, Android, Mac OS, Windows, and others. We also released a Q4 Digital Video Benchmark Report, which looks at digital video viewing trends and offers some predictions based on 22.5 billion online video starts, 574 million authenticated streams (TV Everywhere), and survey results from 400 U.S. sports viewers about their new viewing habits. All of this momentum further validates the work we’re doing with Adobe Primetime to deliver an amazing broadcast TV experience to every IP-connected device.

To cap off a great week, we’re thrilled to be a recipient of a 2013 Digiday Video Award for “Best Video Technology Innovation.” The Digiday Video Awards honor overall excellence and breakthrough achievement in video media, marketing and advertising by recognizing brands, agencies, publishers and technology providers. Winners were announced at an award ceremony in New York City on Thursday night. We would like to thank the judges for honoring our achievements with Adobe Primetime alongside our industry colleagues. There’s a lot of innovative work happening with TV Everywhere, and we’re glad to be part of it by leading the industry forward.

For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out the website.

Digiday Video Awards

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Adobe Primetime & NBC Sports Go for the Gold at the 2014 Winter Olympics

Adobe Primetime has been powering NBC Sports across screens since the 2012 Summer Olympics in London. By gathering feedback directly from NBC and its viewers, we’ve continually enhanced Adobe Primetime — and the result is a more dynamic, more engaging viewing experience, on more screens, for sports fans everywhere.

Today, we announced that NBC Olympics, a division of the NBC Sports Group, has selected Adobe Primetime to power the 2014 Olympic Winter Games in the U.S. across desktops and mobile devices, including iOS, Android, Mac OS, Windows, and others.

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Here are some highlights of the upcoming Olympics experience for viewers:

  1. Comprehensive coverage across more screens and device types. For the first time, every event will be available on every connected screen, live and on-demand. This means that viewers will be able to watch the action as it unfolds on any device, or view it later with full event replay. With the Sochi Games, we’ve expanded coverage to the X1 Platform by XFINITY from Comcast — the first IP-based set-top box to deliver live coverage through Adobe Primetime.

  2. Simplifying the authentication process. We’re working with five MVPDs to make watching the Games on devices as easy as changing the channel. Subscribers of Cablevision, Comcast, Cox, and Midcontinent pay-TV services will be able to bypass the login page of the NBC Sports Live Extra experience when accessing the site and apps from within their homes.

  3. Delivering on the promise of dynamic advertising. In another industry first, broadcast television commercials will be replaced dynamically across every screen for live and on-demand viewing. NBC Sports is leveraging its legacy ad serving infrastructure for campaign management and ad decisioning, while Adobe Primetime will handle the ad insertion process to manipulate and weave content and ads together into a single stream. The result is more-relevant ads, a buffer-free viewing experience, and more ad revenue for NBC.

In addition to all the enhancements to improve the viewing experience, we’re also continuing to work hard to scale our offering for NBC and other broadcasters and MVPDs. Advancements like enterprise-grade outage protection will ensure uninterrupted delivery for NBC’s broadcast operations team, and our work with Microsoft via Windows Azure Media Services (see press release) makes it even easier for programmers and operators to embrace cloud-based video delivery.

Our Adobe Digital Index team also released a Q4 Digital Video Benchmark Report, which looks at digital video viewing trends and offers some predictions based on 22.5 billion online video starts, 574 million authenticated streams (TV Everywhere), and survey results from 400 U.S. sports viewers about their new viewing habits.

We hope you enjoy watching the Winter Olympics as never before — on the IP-connected screen of your choice, live and on-demand — and that the Adobe Primetime-enabled viewing experience shows you that the future of TV is here.

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Adobe Primetime Wins 2014 SIIA Content CODiE Award

2013 was a busy year for Adobe Primetime, from bringing the full solution to market to building on customer and partner momentum. We’ve hit the ground running in 2014 with some exciting news on the horizon, and we’re thrilled to announce that Adobe Primetime was just named a 2014 SIIA Content CODiE Award winner in the “Best Video Platform for Media & Publishers” category.

During the past 28 years, the Software & Information Industry Association (SIIA) CODiE Awards have recognized more than 1,000 software and information companies for achieving excellence. The CODiE Awards are the only peer-recognized program in the content, education, and software industries. There were 91 finalists across 26 categories for the SIIA Content CODiE Awards representing the information industry’s best products, technologies, and services created by or for media, publishers, and information services providers. SIIA’s rigorous judging, evaluation and voting process is explained here.

Adobe Primetime’s CODiE Award win validates the innovation, vision and industry impact we’re delivering as we extend TV beyond the living room and bring it to every IP-connected screen. We’re giving programmers and cable operators the ability to stream, protect, analyze and monetize video across desktops and devices. It’s an honor to be recognized by SIIA alongside so many innovative players in the software industry.

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We’d also like to congratulate our fellow Adobe Marketing Cloud winners in the following Content CODiE Award categories:

Lastly, we’d like to say congrats to our own Jens Loeffler, who was named to CableFAX’s Digital Hot List, which “recognizes executives shepherding innovation and progress in social media, digital distribution, app development, web content, technology strategy, TV Everywhere/authentication and other cutting-edge multiplatform projects.”

Stay tuned for some news around Adobe Primetime coming next week. For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out the website.

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Adobe Primetime & Turner Broadcasting: “Scale and Execution, Exactly Like TV”

As a lifelong sports fan, I get excited about working alongside the world’s largest media companies to make it easier for viewers like me to watch more events on more screens.

When Adobe Primetime first launched, we helped NBC Sports and the BBC bring the London 2012 Olympic Games to viewers everywhere. Adobe Primetime pay-TV pass (formerly Adobe Pass) has been instrumental in bringing the 2012 and 2013 NCAA basketball tournament to college hoops fans. Now we’re helping deliver NBA games to viewers who want to check in with their favorite teams and players when they’re not in front of a TV set.

Over the past several weeks, we’ve continued our work with Turner, rolling out dynamic ad insertion in NBA games streamed to TNTDrama.com, TNT’s mobile apps, and and TNT Overtime, showcasing Adobe’s deep expertise in live TV broadcasting to devices and desktops.

Outside the sporting arena, as it were, we’ve also helped enable the AdultSwim, Cartoon Network and TruTV apps for linear simulcast programming. A recent article in Adweek highlighted some of the innovative work the Adobe Primetime team has been doing with Turner to drive more revenue by expanding their breadth of advertising opportunities across screens, at scale.

The Adobe Primetime team is continuing to expand the product offering’s capabilities to address additional business needs and use cases. We look forward to working with more broadcasters, cable companies, satellite providers, telcos and industry partners to help make every screen a TV. As Seth Ladetsky, SVP for Turner digital ad sales commented to AdWeek regarding the development of digital ad opportunities, “If you look at the scale and execution, this is going to be exactly like TV.”

NBA-on-TNT

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Adobe Featured on the Streaming Media 100

I’m pleased to share that Adobe is once again featured on the “Streaming Media 100 (SM100): The One Hundred Companies that Matter Most in Online Video in 2013.” Now in its third year, we’re thrilled to be recognized on the SM100 alongside so many respected industry players as “doing the most interesting and innovative work in streaming video.” With Adobe Primetime, we’re helping MSOs and programmers reach viewers on any IP-connected screen, creating more value for pay-TV service and strengthening brand affinity for content owners. The Streaming Media judges noted that the SM100 recognizes companies with “online video in their DNA” and that definitely holds true for Adobe given our industry-leading video solutions – from our video creation tools within Adobe Creative Cloud to Adobe Primetime. Thanks to Streaming Media for recognizing Adobe for the third year in a row with a spot on the SM100.

SM100-2013If you’re attending Streaming Media West next month in Huntington Beach, California, stop by my panel on Tuesday, Nov. 19: “The State of Over-The-Top Video and TV Everywhere Rollouts.” I’ll be speaking on the panel with DirecTV, LG Electronics, and Sling Media about the state of over-the-top (OTT) and TV Everywhere rollouts. It should be an interesting and engaging discussion so I hope to see you there!

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