Author Archive: Campbell Foster

Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

M6 Group, Leading TV Programmer in France, Adopts Adobe Primetime to Extend TV Experiences Beyond the Living Room

Speaking with a broad range of the largest television programmers and MSOs recently at IBC and dmexco, it’s clear that consumers across the UK and continental Europe are hungry to watch television and film across devices.

We’re excited to announce that M6 Group, a leading French television broadcaster and member of RTL Group, has selected Adobe Primetime to support its Android-based applications for smartphones and tablet devices. iOS support powered by Adobe Primetime is expected to be available later this year, along with other platforms in the future. With Adobe Primetime, M6 Group can easily and securely deliver simulcast, live and on-demand TV content from its top networks to its customers via mobile apps across devices. We are thrilled to work with M6 Group as our first major TV programmer in France bringing its leading TV brands to audiences across mobile platforms.

(From left to right, M6, W9 and 6ter screenshots from M6 Group’s Android applications, now available for download. Images courtesy of Google Play.)

(From left to right, M6, W9 and 6ter screenshots from M6 Group’s Android applications, now available for download. Images courtesy of Google Play.)

M6 Group, which serves nearly a quarter of the broadcast audience in France, has incorporated some of Adobe Primetime’s components across three of its properties: M6, France’s second most popular channel for viewers under 50; W9, a channel with content for young adults; and 6ter, a channel featuring broad content for the whole family. M6 Group is implementing various Adobe Primetime capabilities, including the Adobe Primetime Player and DRM to provide the best viewing experience of protected premium content. Consumers in France running devices with Android version 2.3.3 and higher can download these applications today to watch content live and on-demand. Future deployments of Adobe Primetime for M6 Group’s iOS applications are expected later this year along with added integration of Adobe Primetime’s ad insertion component.

[UPDATED, 9/25/13] Check out the video testimonial on Adobe Primetime from M6 Group below and stay tuned for more Adobe Primetime updates coming soon!

Share

Adobe Primetime and Level 3 Score Match Point By Powering Tennis Channel and the U.S. Open

For passionate tennis fans, the U.S. Open has been top of mind for the past two weeks. The annual event culminated with Rafael Nadal and Serena Williams taking the Men’s and Women’s titles, respectively. With all the competitive matches leading up to the crown, tennis fans have been tuning into the Open – and not just on TV. Tennis Channel, which has telecast rights to the U.S. Open, has also been streaming the event online and across Android and iOS devices – powered by Adobe Primetime.

Established in 2003, Tennis Channel is the only 24-hour, TV-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network houses every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, and is carried by nine of the top 10 MSOs, Verizon FiOS TV, and has a national footprint via DIRECTV and DISH Network.

This summer, Tennis Channel decided to live stream the U.S. Open across desktops, iOS and Android devices to deliver a true TV experience for tennis fans on any screen. To make this possible, Tennis Channel selected Adobe Primetime and the Level 3 Video Cloud to broadcast the U.S. Open live via “Tennis Channel Everywhere” apps. Adobe Primetime enabled Tennis Channel to deploy apps for Linear Simulcast quickly and efficiently – using unified, multiscreen publishing, authentication (DRM), ad insertion, and analytics. The Level 3 Video Cloud provided the acquisition, encoding, packaging, and CDN delivery of content. By leveraging Adobe Primetime, Tennis Channel can reach more tennis fans, extend its brand, and reduce operational overhead by leveraging existing broadcast workflows.

It’s been great working with the Tennis Channel and Level 3. From the London 2012 Olympic Games to the 2013 U.S. Open Tennis Championships, Adobe Primetime continues to deliver broad availability of TV content across screens, synchronized viewing experiences across devices and TV, and greater revenue for TV programmers and operators. Stay tuned for more news and updates around Adobe Primetime coming soon.

Tennis-Channel_US-Open

Share

Adobe Primetime Wins “Best of NAB” Award

SMbestofNAB_125x125

We’ve been busy at NAB this week speaking with partners and customers about the future of television and the general availability of Adobe Primetime – our TV publishing and monetization platform for programmers and pay-TV service providers. Fresh off our announcement, we’re excited that Adobe Primetime has been presented with a “Best of NAB” award by Streaming Media. The award recognizes innovative online video technologies shown and demonstrated at the conference. Judges from the Streaming Media staff selected the five most innovative and best equipped technologies (no specific categories) that solve major industry challenges. We’re thrilled to be honored alongside four other companies  – Canon, Envivio, Matrox and vMix.

Adobe VP of Video Solutions Jeremy Helfand (right) and Adobe's Jens Loeffler (left) with Streaming Media's "Best of NAB" Award for Adobe Primetime

Adobe VP of Video Solutions Jeremy Helfand (right) and Adobe’s Jens Loeffler (left) with Streaming Media’s “Best of NAB” Award for Adobe Primetime

We believe 2013 will transform how consumers view and engage with TV content online and across devices, and how programmers and pay-TV providers respond to that shift. This award validates our work and the belief that the next big industry transformation since the introduction of cable television 30 years ago is upon us. We’re convinced that Adobe Primetime will play a major role in turning every screen into a TV.

Watch the video below of Adobe’s Jeremy Helfand, VP of video solutions, accepting the “Best of NAB” award from Streaming Media editor Eric Schumacher-Rasmussen.

 

Video streaming by Ustream

Share

Adobe Primetime Ad Serving with IAB VAST 3.0 and VMAP 1.0 Support

Adobe is continuing to invest heavily in our core ad serving capabilities with the general availability launch of Adobe Primetime. As part of our ongoing efforts to lead the industry in video monetization for content programmers and distributors, we’re rolling out significant enhancements to Adobe Primetime Ad Serving (fka Adobe Auditude) to comply with the latest VAST 3.0 and VMAP 1.0 standards. We’re excited to be the only video ad server in the market today that’s capable of both generating and reading VAST 3.0 and VMAP 1.0 ad calls.

The IAB’s Video Ad Serving Template, or VAST, was developed to provide publishers and advertisers with a common language for video player technology. In parallel, the Digital Video Multiple Ad Playlist, or VMAP, was created to detail ad insertion possibilities in instances where a programmer doesn’t control the video player or end-point distribution channel for content it owns.

The purpose of these two standards is to make video advertising more scalable and straightforward for industry participants, and Adobe is happy to announce that our Adobe Primetime Ad Serving is fully VAST 3.0 and VMAP 1.0 compliant. It is capable of both generating and reading VAST 3.0 ad calls, and allowing for inventory rights sharing among programmers and distributors with VMAP 1.0.

Before the introduction of VAST and VMAP, publishers using different players for different playback environments required advertisers to create unique ad responses for each site or device they wished to target. This created significant operational headaches, and limited the amount of money that media buyers were willing to spend on digital video. While earlier versions of VAST allowed advertisers to address these challenges, the standard also laid the groundwork to enable content programmers and distributors to communicate among themselves more efficiently. VAST 3.0 builds further on this foundation.

The latest versions, VAST 3.0 and VMAP 1.0, add a number of features and enhancements, including new details for the ad response format and how video players interpret and return signals to and from an ad server. According to the IAB:

With VAST 3.0, video players now have the ability to declare which ad formats they support. Five formats are provided as options: Linear Ads, NonLinear Ads, Skippable Linear Ads, Linear Ads with Companions, and Ad Pods (a sequenced group of ads). Skippable Linear Ads and Ad Pods are new formats offered with this release. Some video players choose to only support certain VAST ad formats in accordance with their publishing business model. With VAST 3.0, the guesswork of which VAST ad format a player supports is eliminated.

The VAST ad-­serving process when ads are served directly from a publisher’s system to the video player (Image credit: IAB)

The VAST ad-­serving process when ads are served directly from a publisher’s system to the video player (Image credit: IAB)

And:

With VMAP, video content owners can exercise control over the ad inventory displayed in their content when they can’t control the video player, to capitalize on advertising while maintaining the integrity of their program content. VMAP enables the content owner to define the ad breaks within their content, including the timing for each break, how many breaks are available, what type of ads and how many are allowed in each break.

A simplified example of the VMAP serving process (Image credit: IAB)

A simplified example of the VMAP serving process (Image credit: IAB)

The primary advantage of VAST 3.0 is that it enables monetization of breaks with multiple ads via a single ad call. This third-party ad server can control the entire ad experience for the break. In combination with VMAP 1.0, this is ideal for full-length TV episodes, which typically have several breaks with more than one ad, and for which inventory splits between the programmer and the distributor are common. With the prior versions of VAST, the ad server could only request and respond to one ad at a time – it wasn’t possible to efficiently support breaks with more than one ad. VAST 2.0 was built for short clips, but VAST 3.0 has been designed for true broadcast-to-IP TV.

Without a VAST 3.0-compliant ad server, a broadcaster will typically have to manually traffic ads against individual ad positions in a single commercial break to prevent an ad from appearing more than once. Implementing competitive blocking and enabling robust analytics and forecasting are similarly labor-intensive. This presents a trafficking nightmare for ad operations – and doesn’t scale.

VAST 3.0 and VMAP 1.0 are especially important for driving broader adoption of TV Everywhere because these protocols enable shared inventory rights between programmers and distributors. Inventory rights sharing requires interoperability between partners’ video players and ad servers, which VAST 3.0 and VMAP 1.0 provide. A distributor who deploys and controls the video player typically has to call a programmer’s ad server to insert ads that the content partner has sold. For example, a programmer may give two of every 20 minutes of ad space to a cable operator for local spots; this type of inventory sharing is made possible with VAST 3.0 and VMAP 1.0 redirects between the content programmer and distributor’s ad servers.

Global broadcasters and distributors like NBC and Comcast are increasingly turning to Adobe Primetime for its unified workflow across publishing, advertising and analytics. Adobe Primetime now features the industry’s only video ad server that can both generate and read VAST 3.0 and VMAP 1.0 ad calls, making the process of fully monetizing broadcast video even simpler for both content programmers and distributors.

Share

CES: TV Everywhere Becoming a Reality in 2013

As we embark on a new year, we’re excited to see more and more “TV Everywhere” experiences coming online. With Adobe Pass, our Emmy Engineering award-winning authentication service and a key component of Adobe‘s Project Primetime, we are working closely with our partners to make it easier for millions of consumers to access their pay TV content across devices.

Adobe Pass is now supported by more than 150 pay TV operators covering nearly 98 percent of all pay TV households in the U.S. Given the current adoption rate, we anticipate all major TV shows will be available through a TV Everywhere experience in the next two years.

We’re thrilled that A+E Networks just launched its first iPad apps, powered by Adobe Pass, for three of its networks: A&E, HISTORY and Lifetime. These three networks bring to iPad users their broadcast content, including popular TV shows like Storage Wars (A&E), Pawn Stars (HISTORY) and Project Runway (Lifetime). Additionally, Comcast customers can access exclusive content across all three apps. With three new A+E apps now live, more than 55 sites and mobile apps are now powered by Adobe’s authentication service. TV programmers working with Adobe include NBC, Fox, Disney, ESPN, Cartoon Network, MTV, TNT, CNN, Scripps, Pac12, NFL Network, The Hallmark Channel, Univision, and many others.

We’re excited about the pipeline of new TV Everywhere apps coming online in 2013 – bringing consumers a digital living room experience on the go. Stay tuned for some major updates between now and The NAB Show.

Lifetime HISTORYAE

Share

Introducing Adobe MediaWeaver – Innovation for Video Ad Insertion Across Devices

Programmers and operators struggle to effectively insert video ads into professional content across devices. Adobe MediaWeaver addresses this challenge as a core component of the latest version of Project Primetime, announced today. To simplify the process of monetizing video content and create the optimal viewing experience for consumers, MediaWeaver merges three different workflows into one:

  • Seamless ad insertion into linear, live, and VoD video content using a proprietary form of “ad stitching.” This allows for dynamic ad execution into any content type, on any IP-connected desktop or device, creating an engaging, buffer-free ad and content experience for consumers.
  • Complete management of business rules and contractual obligations tied to inventory splits and syndication rights. This helps media companies control which partners can sell advertising against their audience and programs, creating as much value as possible from every viewer interaction.
  • Ad management (ADM), directing ad calls based on pre-defined rules and obligations to any ad server. This reduces friction throughout the broadcast-to-IP video and advertising workflow, and replicates the TV national and local ad inventory split for any video delivered to a desktop or device.

Adobe customers who use MediaWeaver can take advantage of off-the-shelf integration with Adobe Auditude, Adobe’s video ad server, or pass ad calls seamlessly to linear/VOD or IP-based third-party ad servers. MediaWeaver allows Adobe customers to adopt Project Primetime and its components in modular fashion, without disrupting existing workflows, implementations or contractual arrangements.

With MediaWeaver, broadcasters can replace or dynamically insert ads into adaptive video streams on any desktop and a broad range of IP-connected devices — without content prep or workflow changes.

MediaWeaver delivers smooth, immediate transitions into and out of ad breaks. This process mimics the ease and simplicity of TV broadcasting to set-top boxes, and handles national and local inventory splits effortlessly – without sacrificing the addressability of a digital environment.

Check out the video overview below along with blog posts on our other latest Project Primetime updates: Primetime Media Player and full integration across Adobe advertising and data solutions.

 

Share

Auditude Takes Home Award and Celebrates Anniversary With New Update

awardIt’s been a busy week here for the Project Primetime team. In the midst of celebrating the anniversary of Auditude joining Adobe, our industry-leading ad server was awarded the Streaming Media Reader’s Choice Award for Video Advertising Management Platform.  We joined some pretty solid company with Adobe Media Server, Adobe Premiere Pro and Adobe SiteCatalyst also picking up awards, all presented at Streaming Media West in Los Angeles.

Adobe Auditude and Adobe Media Server are pillars of Project Primetime, and these awards were delivered at a time of accelerating innovation from the team. Auditude just released an update — the highlights from that release are numerous, but three important features that are resonating with customers include:

Advanced forecasting. One of our most-requested enhancements, seasonality and consumption trends can now be projected with our advanced forecasting algorithm. Every publisher has content that is either increasing or decreasing in popularity, and these trends can vary based on the program, duration, genre, geo, etc. Similarly, ad ops can forecast spikes and drops in certain types of content experience based on day of week, month, or season. For example, some network shows trail off in viewership during the summer. Existing, 28-day based algorithms would fail to predict this drop, putting inventory managers at risk for missing campaign goals due to lack of inventory. Auditude makes sure this never happens by detecting these trends and applying them to its forecasts.

* Smart Groups. Publishers can surface potential problem ads before they cause issues. Smart Groups allow ad traffickers to access – with just one click – all the ads that fit different, customizable sets of criteria. For example, a Smart Group can identify ads beginning in three days that are missing creative, giving an ad trafficker sufficient time to correct the problem.

* Real-time Availability.  Ad ops can run an availability check on any inventory segment within a few seconds,  so they can respond without delay to maximize revenue potential. Now, inventory managers can instantly approve proposals, allowing their ad sales teams to be more nimble and responsive to advertisers.

Feature-rich as well, Adobe Media Server released version 5 at IBC to help programmers meet FCC requirements for closed captioning and deliver protected streams via HLS to Apple devices.

It’s an exciting time in the industry and it’s rewarding to see our products recognized both by our peers and customers.  But we’re not slowing down — stay tuned for more soon!

Share

Adobe Pass and TV Everywhere Live From The Emmys

Adobe accepted an Emmy Engineering Plaque for its Adobe Pass TV Everywhere technology tonight at the 64th Primetime Emmy Engineering Awards in LA. This award recognizes Adobe’s outstanding engineering achievements in the advancement of TV Everywhere across the industry.

Adobe's Joel Huff and Todd Greenbaum celebrate at the Emmy Awards with Mike Wise from Turner Broadcasting.

Adobe’s Joel Huff and Todd Greenbaum celebrate at the Emmy Awards with Mike Wise from Turner Broadcasting.

In addition to this win, we are excited to announce that Starz, Encore and Movieplex are the latest partners to use Adobe Pass. More than 25 top TV programmers now deliver pay-TV content through 45 sites and apps across connected devices using Adobe’s authentication service. Check out the video below, which was shown at the award ceremony tonight. Thanks to our friends at Turner and CNN, for showing your support!

Share

Adobe Pass Earns Primetime Emmy Engineering Award

We’re thrilled to announce that Adobe Pass, Adobe’s TV Everywhere solution, will be honored by The Academy of Television Arts & Sciences and presented with an Emmy Engineering Plaque, a recognition for outstanding engineering achievements for emerging technologies, at the 64th Primetime Emmy Engineering Awards on October 24th. The Academy is recognizing Adobe for its contribution to drive TV Everywhere adoption across the industry.

Adobe Pass, a key component of Adobe’s Project Primetime, has become the industry leader in TV Everywhere technology in less than two years and is now supported by more than 150 US operators as they deliver hundreds of millions of authenticated streams for major live events such as The Olympic Games, March Madness, Euro Soccer Cup, NBA Playoffs and live news coverage via mobile apps from programmers like CNN. Leading media companies including Viacom, NBCU, Fox, Disney, ESPN, Cartoon Network and Scripps Networks depend on Adobe Pass for viewer authentication across more than 40 live sites and apps across desktops and mobile devices today.

Approximately 98 percent of pay TV households in the U.S. are now able to view TV content via the Adobe Pass authentication service and consumers are pushing TV Everywhere adoption to an all-time high. Given the track we are on, we expect every major TV show to be available via a TV Everywhere app within the next two years. Thanks to all our partners who helped make Adobe Pass a great success and a key driver for the transformation of the TV industry as we know it today!

Share

Live from Amsterdam, Adobe Project Primetime at IBC

Greetings from IBC, one of the largest conferences globally focused on broadcast professionals and the technologies that support them. Check out Adobe’s live coverage of the event.

We’re connecting with European broadcasters and pay TV operators to discuss Project Primetime — what it is, how it benefits media companies in individual markets, and what we’ve learned since launching the project earlier in 2012.

Speaking with current Adobe customers and partners, it’s clear that there’s a need in the marketplace for a unified technology stack that integrates video content publishing, ad serving, and analytics. There’s just too much device fragmentation and too much complexity throughout the ecosystem today. Adobe is working to address key industry pain points.

It’s also clear that many vendors are jumping on the “any content, any device, anytime, anywhere” bandwagon — nearly every technology provider at the conference seems to be offering an “end-to-end solution” that delivers on this promise. I’m not certain what most of these folks are actually capable of executing today, but I do know that Adobe is uniquely positioned to continue innovating in media, with industry-leading products across the entire value chain — from pre-production to post-production, and across streaming, ad decisioning, ad insertion, data management and measurement.

That’s a jargon-heavy way of saying that Adobe gets it, that we’re trying to solve the big problems.

If you happen to be at IBC this Sunday, please drop by our booth in Hall 7 to learn more about Project Primetime. We’re also hosting an invitation-only event on Sunday, September 9, where you can learn more about Adobe’s role in powering the 2012 Summer Olympics for both NBC Sports and the BBC — please register if you’d like to attend.

In the video below, and accompanying videos from the show, Adobe discusses Project Primetime, tackling major industry challenges and recent partner wins.

Share