Infographic: Consumers Don’t Log In When They Watch Pay TV. Why Should They With TV Everywhere?

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As an exec­u­tive in an orga­ni­za­tion with a TV Every­where ser­vice, you value your cus­tomers and strive to be their pre­ferred des­ti­na­tion for watch­ing shows and movies.

Yet, some­thing is in your way. It’s the cum­ber­some sign-in require­ments that your view­ers have to deal with when they go to watch your con­tent across devices.

Thank­fully, the indus­try has come up with a solu­tion that makes watch­ing TV Every­where as easy as watch­ing tra­di­tional cable or satel­lite TV. It’s called Home Based Authen­ti­ca­tion (HBA) and it’s a way to ver­ify sub­scribers’ access to TV Every­where with­out requir­ing them to enter a user­name and pass­word.

In the fol­low­ing info­graphic, we share:

  • Why it’s a big prob­lem to ask sub­scribers to log in with a user­name and pass­word
  • How Home Based Authen­ti­ca­tion (HBA) can increase the num­ber of sub­scribers using your TV Every­where ser­vice and ele­vate their engage­ment with your ser­vice
  • How to enable Home Based Authen­ti­ca­tion (HBA) for your sub­scribers

In short, Home Based Authen­ti­ca­tion (HBA) is a TV Every­where fea­ture that helps you show your sub­scribers that you value them, make their expe­ri­ence with your ser­vice bet­ter, and boost their online TV con­sump­tion.

Get the free info­graphic here:

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Innovating for the Future: Video Experiences on Virtual Reality and Augmented Reality Devices

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Providers of live, lin­ear, and VOD con­tent strive to engage view­ers on all of the most pop­u­lar screens — and there will soon be two new device types to add to the must-reach list. Vir­tual real­ity (VR) devices like Sam­sung Gear VR, Ocu­lus Rift, HTC Vive, Playsta­tion VR, and Google Card­board will be added first. A lit­tle fur­ther out, aug­mented real­ity (AR) devices like Microsoft HoloLens and Meta 2 will also belong on the list.

For con­tent providers and dis­trib­u­tors con­sid­er­ing adding VR and AR devices to their own must-reach list, we have a must-read white paper titled “Cap­i­tal­iz­ing on View­ers’ Hunger for Vir­tual and Aug­mented Real­ity.” It puts the VR and AR oppor­tu­nity into con­text in six key areas, and includes the fol­low­ing high­lights:

  • Project the uptake of VR and AR devices: A recent sur­vey by Deloitte found that 4% of US con­sumers sur­veyed already own a VR device. By 2025, ana­lysts pre­dict that hun­dreds of mil­lions of con­sumers will own an immer­sive device.
  • Visu­al­ize VR and AR: Exam­ples in the paper demon­strate the main dif­fer­ence between VR and AR head­sets, which is that VR head­sets com­pletely immerse you in a vir­tual envi­ron­ment, while AR head­sets aug­ment the real world.
  • Con­sider how VR and AR may con­verge in the future: In 5 years or more, either VR will emu­late AR or AR will be able to repli­cate VR expe­ri­ences. This will allow con­sumers to enjoy a wider range of immer­sive expe­ri­ences with a sin­gle device.
  • Explore ways to delight users with VR and AR view­ing expe­ri­ences: Vir­tual cin­ema expe­ri­ences in VR are the most imme­di­ately prac­ti­cal oppor­tu­nity to pur­sue on immer­sive devices because of the deep libraries of exist­ing con­tent. How­ever, there are many more oppor­tu­ni­ties to con­sider includ­ing, social view­ing in VR or AR, 180° and 360° VR video.
  • Under­stand the evolv­ing device land­scape: At the moment, three kinds of VR devices are poised to reach con­sumers. The three kinds of VR devices include VR head­sets teth­ered to PCs (PC VR), VR head­sets teth­ered to game con­soles (con­sole VR), and mobile VR head­sets (mobile VR).
  • Learn about the invest­ments Adobe is mak­ing to enable end-to-end video deliv­ery in VR and AR envi­ron­ments: Adobe is invest­ing in ways to extend its mul­ti­screen TV plat­form, Adobe Prime­time, to man­age the end-to-end deliv­ery of video expe­ri­ences to VR and AR devices, with play­back, DRM, and ad inser­tion capa­bil­i­ties. Inno­va­tions are focused on pro­vid­ing mul­ti­screen con­tent providers with vir­tual cin­ema capa­bil­i­ties and address­ing the chal­lenges involved with deliv­er­ing and mon­e­tiz­ing band­width-inten­sive VR and AR expe­ri­ences to users at typ­i­cal home broad­band speeds. Addi­tion­ally, Adobe will be adding VR and AR mea­sure­ment capa­bil­i­ties into Adobe Ana­lyt­ics and other Mar­ket­ing Cloud solu­tions.

The white paper can be down­loaded here. Be sure to engage with the curated videos embed­ded in the paper. They will help immerse you into the world of VR and AR devices.

Future-Proofing OTT: New Partnership Solves for DRM Fragmentation

At NAB this year, we’re announc­ing a part­ner­ship that will allow Adobe Prime­time cus­tomers to pro­tect live, lin­ear, and VOD con­tent using the native DRM for every device and plat­form.

Our new multi-DRM solu­tion, Adobe Prime­time DRM, pow­ered by Express­Play, will sup­port:

  • Microsoft PlayReady to reach browsers includ­ing Inter­net Explorer and Edge on Win­dows and devices includ­ing Ama­zon Fire and Xbox
  • Google Widevine to reach browsers includ­ing Chrome and devices includ­ing those run­ning Android
  • Adobe Prime­time Access (for­merly Adobe Access) to reach browsers includ­ing Fire­fox and legacy browsers on desk­top
  • Apple Fair­Play Stream­ing to reach devices includ­ing those run­ning iOS

Adobe Prime­time DRM is a hosted ser­vice that:

  • Reduces the com­plex­ity of man­ag­ing and issu­ing DRM licenses
  • Reduces the num­ber of authen­ti­ca­tion and enti­tle­ment sys­tems that a provider needs to inte­grate
  • Lever­ages the high­est level of con­tent pro­tec­tion avail­able on each browser or device
  • Works seam­lessly with Adobe Prime­time TVSDK

Adobe Primetime HTML5 TVSDK Now Available for Multiscreen Playback

Adobe lead­ing the indus­try to deliver on the promise of HTML5

HTML5 has become an essen­tial tech­nol­ogy for deliv­er­ing video expe­ri­ences to desk­top and mobile web brow­ers, and to other envi­ron­ments that sup­port the stan­dard. Con­sider these numbers:18% of con­sumers are watch­ing mobile video only or mostly in HTML5 envi­ron­ments, accord­ing to the IAB’s Mobile Video 2015 report. The report says that when con­sumers watch videos on their smart­phone, 40% use the mobile web as much or more than mobile apps.

Adobe is excited to announce that our Adobe Prime­time HTML5 player frame­work will soon be in gen­eral avail­abil­ity (GA). Play­ers built using the new HTML5 TVSDK will ben­e­fit from the same level of qual­ity, per­for­mance, and reli­a­bil­ity at scale in our multi-plat­form TVSDK, which has become the industry’s gold stan­dard with fea­tures includ­ing Instant On and com­plex ad inser­tion capa­bil­i­ties.

The new Adobe Prime­time TVSDK capa­bil­ity sup­ports video con­tent and adver­tis­ing play­back in HTML5-com­pli­ant live, lin­ear and on-demand OTT envi­ron­ments, includ­ing all mod­ern browsers and mobile web. With HTML5 TVSDK, media com­pa­nies can now reach more devices, mon­e­tize expe­ri­ence more effec­tively, and launch new direct-to-con­sumer and TV Every­where ser­vices faster.

Adobe has a rich his­tory with HTML5 and the Open Web. We believe that open source enables inno­va­tion and is, with open stan­dards, a key enabler of mod­u­lar and exten­si­ble archi­tec­tures. By con­tribut­ing to the open-source com­mu­nity and mak­ing our pro­pri­etary stan­dards and prod­ucts more com­pat­i­ble with open stan­dards, we’re lead­ing the indus­try to make the Web and dig­i­tal video more immer­sive, inter­ac­tive and engag­ing for every­one.

The best way to make HTML5 work for broad­cast­ers

HTML5 alone doesn’t sup­port every­thing that broad­cast­ers need in order to man­age mul­ti­screen video dis­tri­b­u­tion. It only par­tially solves for frag­men­ta­tion, and it doesn’t provide uni­fied ways to pro­tect, mon­e­tize, and mea­sure con­tent across screens. How­ever, tech­nol­ogy providers can extend the capa­bil­i­ties of HTML5 with player tech­nol­ogy and an under­ly­ing tech­nol­ogy plat­form that caters to the needs of broad­cast­ers. With the right solu­tion set, HTML5 can form the foun­da­tion of a suc­cess­ful mul­ti­screen dis­tri­b­u­tion strat­egy.

TV Today: New Research from Adobe & TDG Shows Consumers Now Spend 42% of TV Time with OTT Services

Con­sumers’ video stream­ing behav­ior has fun­da­men­tally changed the com­pet­i­tive land­scape of  the TV indus­try. Media com­pa­nies now find them­selves in a bat­tle for atten­tion, engage­ment, and audi­ences. To under­stand this com­pet­i­tive land­scape bet­ter, we worked with The Dif­fu­sion Group to sur­vey video stream­ers off all ages.

Here are a few of the key insights from this research. 

Among adult video stream­ers:

  • 42% of time spent in front of the tele­vi­sion screen at home is spent with either sub­scrip­tion, trans­ac­tional, or free stream­ing video ser­vices.
  • 65% of this OTT time on the home TV screen is spent watch­ing sub­scrip­tion video-on-demand (SVOD), 30% is spent watch­ing free stream­ing ser­vices (also known as FVOD), and 5% is spent watch­ing trans­ac­tional stream­ing ser­vices (also known as TVOD).

     Weekly hours spent watch­ing OTT on a house­hold TV among all adult video stream­ers, by age

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     Source: “Stream­ing Video Sur­vey Analy­sis,” by The Dif­fu­sion Group, Jan­u­ary 2016.

In the sub­scrip­tion stream­ing video cat­e­gory:

  • 82% of adult video stream­ers sub­scribe to some type of online sub­scrip­tion video ser­vice.
  • Net­flix tops the list at 70% use among adult video stream­ers, fol­lowed by Ama­zon Prime at 33%, and Hulu Plus at 21%.

     Per­cent of adult video stream­ers using online sub­scrip­tion video

streaming video survey image 2[1]
     Source: “Stream­ing Video Sur­vey Analy­sis,” by The Dif­fu­sion Group, Jan­u­ary 2016.

In the free stream­ing video cat­e­gory:

  • 88% of adult video stream­ers use free online video ser­vices.
  • YouTube is by far the most pop­u­lar free online video ser­vice. It is used by 83% of adult video stream­ers. It is fol­lowed by Hulu at 23% and Crackle at 19%.

     Per­cent of adult video stream­ers using free stream­ing video

streaming video survey image 3
     Source: “Stream­ing Video Sur­vey Analy­sis,” by The Dif­fu­sion Group, Jan­u­ary 2016.

In the trans­ac­tional video cat­e­gory:

  • 34% of adult video stream­ers use a trans­ac­tional stream­ing video ser­vice.
  • iTunes, Google Play, and Ama­zon Instant View are the top three trans­ac­tional stream­ing video ser­vices.

     Per­cent of adult video stream­ers using trans­ac­tional stream­ing video

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     Source: “Stream­ing Video Sur­vey Analy­sis,” by The Dif­fu­sion Group, Jan­u­ary 2016.

In the TV Every­where cat­e­gory:

  • 17% of adult video stream­ers (who also sub­scribe to pay-TV) engage with their TV provider’s TV Every­where app, while 12% engage with the TV Every­where apps pro­vided by TV net­works. This is largely con­sis­tent with the most recent Adobe Dig­i­tal Index Video Bench­mark research.

     Famil­iar­ity and usage by type of TV Every­where stream­ing ser­vice

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     Source: “Stream­ing Video Sur­vey Analy­sis,” by The Dif­fu­sion Group, Jan­u­ary 2016.

These insights are just a small sam­pling of what’s avail­able in the full report. It also cov­ers con­sumers’ opin­ions on the impact of stream­ing video ser­vices on tra­di­tional TV, com­mer­cials and com­mer­cial avoid­ance, value of ser­vice, rea­sons for pre­fer­ring one ser­vice over another, effect of orig­i­nal pro­gram­ming on stream­ing, future inten­tions for tra­di­tional TV, and more. 

Growing TV Everywhere Adoption to 70%, Part 1: Three Critical Stages in the Consumer’s TV Everywhere Journey

Seri­ous atten­tion is required to grow TV Every­where adop­tion from 17% to 70%

At Adobe, we believe that con­sumer adop­tion of pay-TV across screens, also known as TV Every­where, can grow to reach 70% of pay-TV sub­scribers by the end of 2017. It’s a rea­son­able pre­dic­tion because there’s already a large and grow­ing audi­ence that’s reg­u­larly watch­ing TV pro­gram­ming on con­nected devices. For exam­ple, 91 mil­lion adults in the U.S. viewed con­tent on a TV-con­nected device dur­ing an aver­age week in July 2015, as mea­sured by Nielsen. In the same week, 95 mil­lion adults watched smart­phone video, 76 mil­lion watched PC video, and 36 mil­lion watched tablet video.

Yet, get­ting TV Every­where adop­tion from the 17.4% of pay-TV sub­scribers that it reaches now to 70% of pay-TV sub­scribers will require a seri­ous indus­try effort to improve the consumer’s TV Every­where jour­ney. As the indus­try invests in this effort, we believe TV Every­where will also be com­ple­mented by direct-to-con­sumer (D2C) OTT ser­vices, which are grow­ing the over­all mar­ket for online TV pro­gram­ming. Both TV Every­where and D2C ser­vices have an impor­tant role to play in the future of TV.

Where to focus in the TV Every­where jour­ney to drive adop­tion and use

The consumer’s TV Every­where jour­ney starts with aware­ness, should grow with con­tent dis­cov­ery, and should not be impeded by cum­ber­some sign in require­ments. That’s why Adobe views these three stages — aware­ness, con­tent dis­cov­ery, and sign-in — as the crit­i­cal stages that the pay-TV indus­try should focus on in order to drive TV Every­where adop­tion and use.

Let’s take a closer look at the chal­lenges at each stage:

  1. Among pay-TV sub­scribers who don’t use TV Every­where, 53% say they’ve never heard the term — Pay-TV sub­scribers need to know what TV Every­where is, how to get started with it, and the key fact that it’s included with their exist­ing cable or satel­lite TV ser­vice. It’s a big chal­lenge to com­mu­ni­cate how one set of cre­den­tials, in the form of a user­name and pass­word from the consumer’s cable or satel­lite TV provider, pro­vides access to hun­dreds of pre­mium sites and apps. How­ever, once con­sumers know this and expe­ri­ence the incred­i­ble value of it for them­selves, it’ll boost their sat­is­fac­tion with pay-TV and the loy­alty they have to their pay-TV provider.
  2. There’s no chan­nel flip­ping to drive aware­ness of new pro­gram­ming on pay-TV — Once con­sumers have tried TV Every­where, they need easy meth­ods to explore and be alerted to what they can access, and where and when it can be accessed. Where chan­nel flip­ping and word of mouth were the tra­di­tional ways of dis­cov­er­ing new con­tent through lin­ear TV, some­thing has to clue users into where to go for that live sport­ing event they want to watch or the new series pre­miere they’re excited about.
  3. TV-E is still dif­fi­cult to sign into and access - Dead­line reports that cable and satel­lite com­pa­nies have badly botched their roll­out of TV Every­where stream­ing. Even when con­sumers get past the aware­ness and con­tent dis­cov­ery hur­dles and begin to use TV Every­where on a reg­u­lar basis, the sign in require­ments are too cum­ber­some. The ideal expe­ri­ence would be for view­ers to move directly from a con­tent dis­cov­ery mode to play­ing the actual con­tent itself with­out hit­ting a sign in wall.

The chal­lenges at each of these three crit­i­cal stages in the consumer’s TV Every­where jour­ney are very dif­fer­ent from one another. The first is largely a mar­ket­ing chal­lenge, the sec­ond an inno­va­tion chal­lenge, and the third a tech­ni­cal chal­lenge. But the goal of address­ing these chal­lenges is the same: to help TV Every­where reach its full poten­tial to enter­tain approx­i­mately 78 mil­lion pay-TV sub­scribers every month.

Tune in next time to con­tinue the focus on grow­ing TV Every­where adop­tion to 70%

This is the first arti­cle in a four-part series that aims to spark the actions that will help the pay-TV indus­try take TV Every­where adop­tion to new heights. In the arti­cles to fol­low this one, I’m going to do a deep dive into each crit­i­cal stage in the jour­ney. I’ll focus on increas­ing con­sumer aware­ness, enhanc­ing con­tent dis­cov­ery, and reduc­ing sign in fric­tion. I hope you’ll join me next week for the deep dive into how the pay-TV indus­try can grow con­sumer aware­ness of TV Every­where.

Helping the TV Industry Accelerate the Success of OTT Video Services

Today’s view­ers are fun­da­men­tally chang­ing how they watch TV shows, movies, and sports, with many tun­ing in via apps and Inter­net-based ser­vices. Some view­ers are even cut­ting the cord to their cable ser­vice or satel­lite pack­age and seek­ing alter­na­tives. An emerg­ing option for con­sumers is a la carte access to mul­ti­screen, over-the-top (OTT) ser­vices across plat­forms like mobile devices, game con­soles, and Smart TVs.

Over 50% of U.S. house­holds will become cord-cut­ting, OTT house­holds by 2025

Cord-cut­ting, OTT house­holds will become the major­ity of U.S. house­holds within 10 years, accord­ing to PwC and Baird. In a PwC sur­vey pub­lished in Decem­ber 2015, 58% of cable sub­scribers said they would not be cable sub­scribers by 2025. Sim­i­larly, a Baird sur­vey con­ducted in August 2015 found that 56% of respon­dents believe a stream­ing ser­vice will be their pri­mary TV provider by 2025.

How media com­pa­nies can lever­age dig­i­tal mar­ket­ing tools to address cord cut­ting

Today, Adobe unveiled Adobe Prime­time OTT, enabled by Adobe Mar­ket­ing Cloud to help media com­pa­nies respond to the cord-cut­ting trend by pro­vid­ing bet­ter-than-TV expe­ri­ences for con­sumers via mobile, desk­top and con­nected TV devices. The goal is to help TV net­works and pay-TV providers engage directly with their view­ers, grow their audi­ences, and per­son­al­ize and mon­e­tize pre­mium video expe­ri­ences in these com­pelling ways:

  • Build­ing your audi­ence: Data-dri­ven mar­ket­ing with Adobe Prime­time OTT dri­ves prof­itable view­ers into new ser­vices while keep­ing acqui­si­tion costs down. It helps to define the viewer, reach them with multi-chan­nel cam­paigns, opti­mize spend towards effec­tive cam­paigns, and per­son­al­ize the on-site expe­ri­ence.
  • Engag­ing your audi­ence: Data-dri­ven engage­ment with Adobe Prime­time OTT keeps churn rates down by dri­ving up view­ing time, cus­tomer loy­alty, and cus­tomer sat­is­fac­tion. It helps to sur­face per­son­al­ized rec­om­men­da­tions, keep view­ers engaged through the qual­ity of expe­ri­ence, and keep OTT ser­vices top of mind even when view­ers leave the app.
  • Mon­e­tiz­ing your audi­ence: Flex­i­ble mon­e­ti­za­tion options within Adobe Prime­time OTT empow­ers pro­gram­mers and oper­a­tors to sup­port monthly sub­scrip­tions, trans­ac­tional, and adver­tis­ing mod­els. It helps to drive more tar­geted adver­tis­ing rev­enue across iden­ti­fied audi­ences across all plat­forms.
  • Mea­sur­ing the audi­ence impact: Aggre­gated data from an engine that houses hun­dreds of bil­lions of data points will improve the acqui­si­tion, engage­ment and mon­e­ti­za­tion of audi­ences when fed into the rest of the Adobe Mar­ket­ing Cloud acti­va­tion capa­bil­i­ties.

A robust part­ner ecosys­tem will help media com­pa­nies stand up sub­scrip­tion based video ser­vices

Adobe Prime­time is a trusted provider for the deliv­ery of mul­ti­screen expe­ri­ences at scale. To make it quicker and eas­ier to stand up the most engag­ing sub­scrip­tion based OTT video ser­vices, Adobe has part­nered with the top com­pa­nies in sys­tem inte­gra­tion, video dis­tri­b­u­tion, sub­scrip­tion billing, and cus­tomer iden­tity man­age­ment. Here’s what these part­ners have to say about Adobe Prime­time OTT:

Bar­bara Ven­ne­man, Prin­ci­pal at Deloitte Dig­i­tal says, “Media com­pa­nies are seek­ing the oppor­tu­nity to build a stronger, more direct rela­tion­ship with view­ers. It starts with tested solu­tions imple­mented by a cre­ative dig­i­tal con­sul­tancy, which is why Deloitte Dig­i­tal is excited to be work­ing with Adobe to help media com­pa­nies plan and launch OTT video ser­vices quickly, cost-effec­tively, and at scale.

Bill Wheaton, Exec­u­tive Vice Pres­i­dent and Gen­eral Man­ager of Media at CDN ser­vices provider, Aka­mai says, “We expect online video traf­fic from our OTT cus­tomers to be orders of mag­ni­tude larger in the future than it is today. Adobe Prime­time OTT and Aka­mai puts broad­cast­ers, cable net­works and ser­vice providers at the cen­ter of this growth where they can cap­ture the time, atten­tion, and loy­alty of video view­ers on a mas­sive scale.”

Craig Bar­berich, Global Head of Media at Zuora says, “Tra­di­tional media com­pa­nies will fully embrace OTT with the sup­port of soft­ware-as-a-ser­vice solu­tions like Adobe Prime­time OTT.  As the global leader in sub­scrip­tion mon­e­ti­za­tion, Zuora under­stands that once they’ve gone OTT, they’ll inno­vate on pric­ing and pack­ag­ing to find more flex­i­ble and com­pelling ways to mon­e­tize their ser­vices.”

Adobe Prime­time OTT makes it pos­si­ble, from the moment a viewer logs into a stream­ing video expe­ri­ence, for the expe­ri­ence to travel with them across devices and be fully cus­tomized to key aspects of a viewer’s iden­tity, includ­ing age, gen­der, loca­tion, inter­ests, view­ing his­tory and more,” said Patrick Salyer, Gigya’s CEO. “Under­stand­ing cus­tomer iden­tity is cru­cial to deliv­er­ing per­son­al­ized over-the-top cus­tomer expe­ri­ences, and we’re excited to be part­ner­ing with Adobe on Prime­time OTT.”

For more infor­ma­tion about Adobe Prime­time OTT, enabled by Adobe Mar­ket­ing Cloud, read the offi­cial announce­ment.

Surfacing the Right Videos for Each Viewer with Adobe Primetime Recommendations

Every provider of a mul­ti­screen TV expe­ri­ence shares a com­mon chal­lenge, which is to high­light the videos that are the most likely to appeal to each user. Today, we’re intro­duc­ing Adobe Prime­time Rec­om­men­da­tions, enabled by Adobe Tar­get, to address this chal­lenge. Adobe Prime­time Rec­om­men­da­tions allows cus­tomers of our mul­ti­screen TV plat­form to use machine learn­ing to intel­li­gently sur­face data-dri­ven, per­son­al­ized video rec­om­men­da­tions that play back instantly. This is just one of many ways that Adobe is using machine learn­ing to amplify human intel­li­gence.

Adobe Prime­time Rec­om­men­da­tions helps our cus­tomers increase viewer engage­ment with their sites, apps, and dig­i­tal mar­ket­ing con­tent through:

  • Bet­ter Data and Lead­ing Algo­rithms - Adobe Prime­time Rec­om­men­da­tions uses a mas­sive data repos­i­tory and mul­ti­ple indus­try-lead­ing per­son­al­iza­tion algo­rithms from Adobe Tar­get to make the best, most rel­e­vant video rec­om­men­da­tions for each user.
  • Con­tin­u­ous Opti­miza­tion — Adobe Prime­time Rec­om­men­da­tions helps cus­tomers iden­tify the best algo­rithms to make video rec­om­men­da­tions and the best lay­outs to dis­play video rec­om­men­da­tions through the use of A/B and mul­ti­vari­ate test­ing.
  • Instant Play­back — Adobe Prime­time Rec­om­men­da­tions pro­vides an instant play­back expe­ri­ence by telling Adobe Prime­time TVSDK which rec­om­mended videos to pre­load with Instant on.

We’re excited to see how these advan­tages of bet­ter data, lead­ing algo­rithms, con­tin­u­ous opti­miza­tion, and instant play­back help our cus­tomers pro­duce the next gen­er­a­tion of TV rec­om­men­da­tions.

Adobe Primetime Wins Cablefax Tech Award

Today, Adobe Prime­time was hon­ored with a Cable­fax Tech Award in the “TV Everywhere/Authentication Sys­tem” cat­e­gory. Cablefax’s Tech Awards “salute the for­ward think­ing tech gurus who con­tinue to rev­o­lu­tion­ize cable tech­nol­ogy with their amaz­ing prod­ucts, cam­paigns and part­ner­ships.” Thank you to the Cable­fax judges for val­i­dat­ing our work help­ing broad­cast­ers, cable net­works and ser­vice providers cre­ate, deliver and mon­e­tize engag­ing and per­son­al­ized TV expe­ri­ences across screens. And con­grats to all the other indus­try play­ers who were rec­og­nized for their inno­v­a­tive work help­ing move the indus­try for­ward.

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2016 is shap­ing up to be a big year for Adobe Prime­time and the indus­try at large. We have some excit­ing news along with cus­tomer and part­ner momen­tum com­ing at Adobe Sum­mit (March 21–24) and The NAB Show (April 16–21) so stay tuned and hope to see you there. Speak­ing of NAB, our Prime­time VP Jeremy Helfand will be speak­ing at NAB’s Online Video Con­fer­ence on a TV Every­where panel focused on meet­ing the mul­ti­screen chal­lenge. Stop by and check it out on Tues­day, April 19 at 3:45 p.m.

Adobe Report: TV Connected Devices Surpass iOS Share of TV Everywhere Authentications

Every quar­ter, we report on high­lights from the Adobe Dig­i­tal Index’s Dig­i­tal Video Bench­mark Report. The lat­est Q4 2015 report released today also high­lights trends around TV Every­where adop­tion through­out 2015. Two trends were espe­cially con­sis­tent. First, TV Every­where con­tin­ued to grow. Sec­ond, so did home-based view­ing from TV con­nected devices like Apple TV and Roku.

TV Every­where reached an all-time high of 17.4% of pay-TV sub­scribers in Q4 2015

By the end of 2015, TV Every­where adop­tion was up 36% year-over-year (YoY) to reach 17.4% of pay-TV sub­scribers.

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TV con­nected devices drove 21% of TV Every­where authen­ti­ca­tions in Q4 2015

Authen­ti­ca­tions on TV con­nected devices reached 21% share in Q4 2015, up 5 per­cent­age points from 16% in Q4 2014. The gain in share for authen­ti­ca­tions on TV con­nected devices were off­set by a loss in share for authen­ti­ca­tions on iOS devices. How­ever, iOS still has the high­est share of authen­ti­ca­tions at 36%.

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Get more TV Every­where insights in the full report

To explore more TV Every­where trends, check out Adobe Dig­i­tal Index’s 2015 Dig­i­tal Video Bench­mark Report. As one of the most com­pre­hen­sive reports of its kind, the report exam­ined 134 bil­lion total online video starts, 3.6 bil­lion TV Every­where authen­ti­ca­tions and 300+ dif­fer­ent sites and apps act­ing as TV Every­where access points. Aside from the key trends high­lighted here, it cov­ers a dou­bling of authen­ti­cated video view­ing, the YoY growth in authen­ti­cated video view­ing by genre, and the growth in view­ing fre­quency by device type. It also shares the speci­fic device types that drove the most authen­ti­ca­tions in Q4 2015, includ­ing how Apple TV’s share of TV Every­where authen­ti­ca­tions dou­bled YoY, while iOS share dipped 18% YoY.