In June, Adobe’s Joe Martin, Manager, Digital Index, presented a Digital Video Forecast presentation at The TV of Tomorrow (TVOT) Show in SF. This show is a global gathering for executives, technologists and creatives working in the interactive and multiplatform television industry. Joe shared a detailed analysis of trends impacting the industry, covering topics ranging from TV Everywhere to live streaming video apps.
Watch Joe’s full presentation in the video below and view the accompanying presentation slides.
Here are a few of the insights included in Joe’s presentation:
1. Over 13% of pay-TV subscribers were active monthly users f TV Everywhere in Q1 2015. That’s over 14 million people that are actively viewing TV Everywhere content.
2. There was a 4x growth in connected TV usage between Q1 2014 and Q1 2015. This indicates that viewers are moving back into the living room now that the technology is there to support their viewing preferences.
3. The number of ad starts per video start is growing the fastest on tablets and smartphones. This indicates the growing importance of mobile in video advertising.
For more insights like these, be sure to watch Joe’s full presentation in the video above.