As an executive in an organization with a TV Everywhere service, you value your customers and strive to be their preferred destination for watching shows and movies.
Yet, something is in your way. It’s the cumbersome sign-in requirements that your viewers have to deal with when they go to watch your content across devices.
Thankfully, the industry has come up with a solution that makes watching TV Everywhere as easy as watching traditional cable or satellite TV. It’s called Home Based Authentication (HBA) and it’s a way to verify subscribers’ access to TV Everywhere without requiring them to enter a username and password.
In the following infographic, we share:
- Why it’s a big problem to ask subscribers to log in with a username and password
- How Home Based Authentication (HBA) can increase the number of subscribers using your TV Everywhere service and elevate their engagement with your service
- How to enable Home Based Authentication (HBA) for your subscribers
In short, Home Based Authentication (HBA) is a TV Everywhere feature that helps you show your subscribers that you value them, make their experience with your service better, and boost their online TV consumption.
Get the free infographic here: