Adobe Primetime and Level 3 Score Match Point By Powering Tennis Channel and the U.S. Open

For passionate tennis fans, the U.S. Open has been top of mind for the past two weeks. The annual event culminated with Rafael Nadal and Serena Williams taking the Men’s and Women’s titles, respectively. With all the competitive matches leading up to the crown, tennis fans have been tuning into the Open – and not just on TV. Tennis Channel, which has telecast rights to the U.S. Open, has also been streaming the event online and across Android and iOS devices – powered by Adobe Primetime.

Established in 2003, Tennis Channel is the only 24-hour, TV-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network houses every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, and is carried by nine of the top 10 MSOs, Verizon FiOS TV, and has a national footprint via DIRECTV and DISH Network.

This summer, Tennis Channel decided to live stream the U.S. Open across desktops, iOS and Android devices to deliver a true TV experience for tennis fans on any screen. To make this possible, Tennis Channel selected Adobe Primetime and the Level 3 Video Cloud to broadcast the U.S. Open live via “Tennis Channel Everywhere” apps. Adobe Primetime enabled Tennis Channel to deploy apps for Linear Simulcast quickly and efficiently – using unified, multiscreen publishing, authentication (DRM), ad insertion, and analytics. The Level 3 Video Cloud provided the acquisition, encoding, packaging, and CDN delivery of content. By leveraging Adobe Primetime, Tennis Channel can reach more tennis fans, extend its brand, and reduce operational overhead by leveraging existing broadcast workflows.

It’s been great working with the Tennis Channel and Level 3. From the London 2012 Olympic Games to the 2013 U.S. Open Tennis Championships, Adobe Primetime continues to deliver broad availability of TV content across screens, synchronized viewing experiences across devices and TV, and greater revenue for TV programmers and operators. Stay tuned for more news and updates around Adobe Primetime coming soon.

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Vote for our TV Everywhere Session at SXSW 2014

We’ve been saying that 2013 will be the year TV Everywhere really takes off and Adobe is right in the center of this industry transformation with customer and technology partners worldwide. Delivering true broadcast television (live, linear and on demand) across screens at scale, personalizing those viewing experiences, and driving greater revenue for TV programmers and operators are some of the key challenges the industry is facing.

Help us bring the TV Everywhere discussion to South-By-Southwest (SXSW) 2014 in Austin, Texas next March! Jeremy Helfand, our VP of Video Solutions, will be leading an interactive session to discuss the future of TV and the impact of TV Everywhere on the industry. Here’s how to vote:

  1. Go to http://panelpicker.sxsw.com/vote/19367 to vote for our session
  2. Click the “thumbs up” icon on the left under the “Cast Your Vote” header
  3. If this is your first time voting for SXSW sessions, you’ll need to create a quick user profile that allows you to vote. Each registered voter can vote once per proposal.
  4. Login to cast your vote

Below are the details of our session. Cast your vote, spread the word, and we hope to see you at SXSW 2014! Follow @AdobePrimetime on Twitter for news and updates.

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Haters Beware: TV is Everywhere

Here’s a bold prediction: By 2018, Internet TV consumption by consumers will match that of TV broadcasts and pay TV networks. Welcome to the world of TV Everywhere. Given the deluge of mobile devices and increasing adoption, consumers expect any screen anywhere to act as a TV screen. TV is no longer the device; it’s the content. Fortunately, as TV Everywhere evolves, new technologies and features are set to deliver: 

  • Broad availability across any screen
  • Synchronized viewing experiences for TV/devices
  • Greater audience engagement/personalization
  • Higher revenue for TV programmers/operators
  • Seamless and customized ad insertion into live, linear and VOD video content

Data from TV Everywhere services will drive more personalized programming and targeted ads that capture the viewers’ attention. It’s a win for advertisers, but also consumers, who tune out ads that disrupt their viewing experience or lack appeal.

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Adobe Primetime Wins “Best of NAB” Award

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We’ve been busy at NAB this week speaking with partners and customers about the future of television and the general availability of Adobe Primetime – our TV publishing and monetization platform for programmers and pay-TV service providers. Fresh off our announcement, we’re excited that Adobe Primetime has been presented with a “Best of NAB” award by Streaming Media. The award recognizes innovative online video technologies shown and demonstrated at the conference. Judges from the Streaming Media staff selected the five most innovative and best equipped technologies (no specific categories) that solve major industry challenges. We’re thrilled to be honored alongside four other companies  – Canon, Envivio, Matrox and vMix.

Adobe VP of Video Solutions Jeremy Helfand (right) and Adobe's Jens Loeffler (left) with Streaming Media's "Best of NAB" Award for Adobe Primetime

Adobe VP of Video Solutions Jeremy Helfand (right) and Adobe’s Jens Loeffler (left) with Streaming Media’s “Best of NAB” Award for Adobe Primetime

We believe 2013 will transform how consumers view and engage with TV content online and across devices, and how programmers and pay-TV providers respond to that shift. This award validates our work and the belief that the next big industry transformation since the introduction of cable television 30 years ago is upon us. We’re convinced that Adobe Primetime will play a major role in turning every screen into a TV.

Watch the video below of Adobe’s Jeremy Helfand, VP of video solutions, accepting the “Best of NAB” award from Streaming Media editor Eric Schumacher-Rasmussen.

 

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Adobe Partners are Ready for Adobe Primetime

When you start something new in life be it a company, a project or something personal – it is exciting.

Today, we announced Adobe Primetime – a complete multi-screen video solution that enables broadcast programmers and pay TV service providers to capitalize broadcast video across every connected screen.

Many times, you find yourself dreaming about success and how you might change the world – and if you’re smart, you will build on strong and solid foundations from your history that accelerate your success – and that is just what we did with Adobe Primetime.

Adobe has developed very strong and trusted technology partnerships in the video delivery ecosystem that drive many of the videos watched online today. It is these partnerships and technologies that make up the ecosystem that enables the future of multi-screen video with Adobe Primetime.

While our name is new, Adobe Primetime is built on a strong foundation of encoding, delivery, playback and protection ecosystem.  Adobe Innovations such as RTMP, H.264, and Adaptive bitrate have enabled the world to engage with video in new ways developed by our customers that challenged how we consumed video.

Look around in your home, at your kids in your office and notice – the world consumes video differently today than five years ago and behind the scenes, Adobe innovation is there and that is the basis of Adobe Primetime.

Over the past 10+ years of video innovation, Adobe has partnered with the early visionaries and innovators in video preparation and delivery. As a result, Exabyte’s of video is delivered or prepared every month and consumed using Adobe technologies that are integrated into network, hardware, software and cloud solutions.

From video ingest and encoding using RTMP, to HTTP output and H.264 across every device – Adobe technologies are integrated into the very core of virtually every component in the video workflow.

Adobe Primetime was built from the ground up combining many different technologies into one and leverage existing partner solutions so that broadcasters can deliver a robust, rich live streaming or HD video on-demand experience to global audiences. The video industry is undergoing a shift towards standardization and interoperability, and it is that interoperability that will catapult the volume of video available to consumers.

This week in Las Vegas, the NAB Show is a perfect example of the evolution of video. In nearly every booth, video innovations are demonstrated on devices of many shapes, sizes and connectedness.

Okay – let’s look at the ecosystem (from our eyes), and how Adobe Primetime customers can leverage their existing hardware and services contracts to quickly address the screens of now and the future.

ENCODERS: There are two classes of encoders – those that enable live streaming and those that enable VOD streaming. Encoders can live at a broadcaster data center or in the cloud. Encoders are where video starts its journey to the device. These powerful workhorses consume one video stream or file and in real-time output 20-40 different versions at various shapes and sizes optimized for devices. Encoders also convert embedded video signals for advertising, closed captioning and entitlement then transport it to Adobe Primetime-enabled players. Encoders also package content into HDS or HLS format (both supported by Adobe Primetime) and also apply DRM and Protected Streaming using Adobe Primetime DRM (formally Adobe Access). Many encoding companies are also innovating smart origin and packaging services to provide additional scale to meet the coming demand.

Cisco_Elemental1Visionary companies like Cisco and Elemental have led the way with innovative live streaming technologies that are quickly leveraging cloud infrastructure to meet the scale and capacity required to quickly produce the quality and multiple format requirements. These industry-leading companies are present in many broadcasters’ data centers today. Adobe has also partnered with Envivio, Harmonic, and RGB Networks – whose devices and services are ready for Adobe Primetime today. We are working to enable all of our encoder partners with Adobe Primetime technologies.

DRM & PROTECTION SERVICES: DRM protection is extremely complex technology to deploy due to security and robustness requirements. When coupled with the various support across devices, connected TV’s, game consoles and PCs, DRM adds a lot of barriers to multi-screen video streaming. DRM service providers make it easier to implement license delivery, subscription entitlement and event transactional services for rental or pay-per-view services. DRM service providers operate Adobe Primetime DRM license services, and can easily integrate into encoding workflows to encrypt video content. Adobe Primetime Player uses a single DRM across desktops, Android, iOS and connected TVs – with full support for industry standard Ultraviolet Common Encryption.

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Companies like Irdeto have gladly taken the responsibility of hosting Adobe Primetime DRM license servers so it doesn’t have to be managed by broadcasters or distributors. They provide an innovative and robust protection service that can reduce the complexity for protecting content streaming to Adobe Primetime-enabled video players. Adobe has also partnered with Vualto, Authentec, CSG and other popular DRM services. Content encryption can be done when video is encoded through encoding partners, or dynamically using cloud service providers such as Level3 or Akamai.

CONTENT DELIVERY NETWORKS (CDN): Think of CDNs as the 21st century’s video antenna. Without them, we literally would not have the ability to deliver HD video across such a wide array of networks, like mobile, WiFi, office or home Internet connections. CDNs provide the transport and caching technologies vital to video delivery. CDNs are expanding what they can do by operating encoders, live ingest, encryption and other services to make video publishing easier.

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Companies like Akamai, Amazon Web Services and Level3 provide the global scale and reach required to bring video experiences to consumer devices that are uninterrupted by network buffering. Nearly every top broadcaster globally makes use of one or many of our delivery network partners. Adobe Primetime is an HTTP-streaming based solution supported by the HDS and HLS streaming formats which can pass and scale through CDNs easily. These CDNs can also dynamically prepare videos that can be watched within an Adobe Primetime-enabled video player.   Adobe partners with more than 25 CDNs globally, and we are working to certify them all to support Adobe Primetime customers.

LIVE EVENT SERVICES: Today there are more Live events and 24×7 linear streaming being watched than video on-demand. Webcasting is not what it used to be and Adobe’s partners have made perfecting professional live video streaming their business. From satellite, fiber or IP signal acquisition, these professional services companies bring the world’s major events such as the Olympics, Super Bowl, World Cup and more to every screen imaginable. By deploying the world’s most advanced live and linear facilities along with operating encoders, teleports, payment systems and large data centers – consumers now experience full HD live events that do not fail – and are enhanced with live highlight clipping and advanced performance telemetry.

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Companies like iStreamPlanet, AEG Digital Media, Deltatre, ATOS Origin, Origin Digital and NeuLion all partner with Adobe to enable Adobe Primetime customers with integrated signal acquisition, protection and engaging video player experiences that drive extremely high volumes and advertising opportunities. By combining Adobe Primetime ad insertion technology into their workflows, our customers can monetize their content through advertising and authentication. This is hard work, and it requires a masterful hand to make sure events are successful because as a friend of mine often reminds me, “If you are delivering an Internet-only stream, and it fails…you don’t have an event!”

Adobe Primetime may be new, but we have been working to pre-enable an ecosystem of technologies to provide a premier broadcast video experience across screens and more innovation is on the way!

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Adobe Primetime and the Single Publishing Workflow

Today there are different video formats to target various platforms, which invariably lead to increased storage and delivery costs, redundant workflows, and reduced scale due to caching inefficiencies. Complex workflows boost operating costs, which can prevent reaching all potential users.

For example, if it’s required to deploy four DRMs, three streaming protocols, three ad insertion technologies to reach all devices and users, and the video playback itself on the devices is not consistent due to fragmentation, it can become too expensive to deploy and maintain. The compromise is to settle on a subset of devices, which will limit your reach.

Adobe Primetime, now generally available, is committed to helping programmers and distributors reach, monetize and activate audiences across screens. This is due to having a single publishing, protocol, DRM, CVAA-compliant closed captioning, and ad workflow to reach all users across all major devices.

To simplify delivery workflows, we are enhancing our protocol support with Adobe Primetime: 

  • Adobe Primetime Player will support HTTP Live Streaming (HLS), in addition to the existing HTTP Dynamic Streaming (HDS) on the desktop
  • HLS will be available on all Adobe Primetime Player mobile platforms
  • Support of  MPEG-Dash in the future

All platforms and protocols support all Adobe Primetime Player features, including:

  • Seamless Ad Insertion
  • Digital rights management (DRM)
  • Communications and Video Accessibility Act (CVAA) compliant closed captioning
  • Enhanced video analytics

Desktops / Android

Desktops and Android devices will both include a full HLS (v4) video stack. It will specifically address the video playback fragmentation challenges on Android with its low-level integration, and provide high-quality video playback on all Android 2.3 and 4.x devices with the Adobe Primetime Player.

iOS

Adobe Primetime uses the native HLS video stack on iOS. Adobe Primetime DRM and Ad Insertion are fully compliant with Apple’s video guidelines.

Other

Future mobile and digital home support will offer all Adobe Primetime features, and can be targeted with a single publishing workflow.

We are very excited to help simplify the publishing workflow with Adobe Primetime, and provide the best possible reach and user experience for the next generation of online video content.

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Adobe Primetime Ad Serving with IAB VAST 3.0 and VMAP 1.0 Support

Adobe is continuing to invest heavily in our core ad serving capabilities with the general availability launch of Adobe Primetime. As part of our ongoing efforts to lead the industry in video monetization for content programmers and distributors, we’re rolling out significant enhancements to Adobe Primetime Ad Serving (fka Adobe Auditude) to comply with the latest VAST 3.0 and VMAP 1.0 standards. We’re excited to be the only video ad server in the market today that’s capable of both generating and reading VAST 3.0 and VMAP 1.0 ad calls.

The IAB’s Video Ad Serving Template, or VAST, was developed to provide publishers and advertisers with a common language for video player technology. In parallel, the Digital Video Multiple Ad Playlist, or VMAP, was created to detail ad insertion possibilities in instances where a programmer doesn’t control the video player or end-point distribution channel for content it owns.

The purpose of these two standards is to make video advertising more scalable and straightforward for industry participants, and Adobe is happy to announce that our Adobe Primetime Ad Serving is fully VAST 3.0 and VMAP 1.0 compliant. It is capable of both generating and reading VAST 3.0 ad calls, and allowing for inventory rights sharing among programmers and distributors with VMAP 1.0.

Before the introduction of VAST and VMAP, publishers using different players for different playback environments required advertisers to create unique ad responses for each site or device they wished to target. This created significant operational headaches, and limited the amount of money that media buyers were willing to spend on digital video. While earlier versions of VAST allowed advertisers to address these challenges, the standard also laid the groundwork to enable content programmers and distributors to communicate among themselves more efficiently. VAST 3.0 builds further on this foundation.

The latest versions, VAST 3.0 and VMAP 1.0, add a number of features and enhancements, including new details for the ad response format and how video players interpret and return signals to and from an ad server. According to the IAB:

With VAST 3.0, video players now have the ability to declare which ad formats they support. Five formats are provided as options: Linear Ads, NonLinear Ads, Skippable Linear Ads, Linear Ads with Companions, and Ad Pods (a sequenced group of ads). Skippable Linear Ads and Ad Pods are new formats offered with this release. Some video players choose to only support certain VAST ad formats in accordance with their publishing business model. With VAST 3.0, the guesswork of which VAST ad format a player supports is eliminated.

The VAST ad-­serving process when ads are served directly from a publisher’s system to the video player (Image credit: IAB)

The VAST ad-­serving process when ads are served directly from a publisher’s system to the video player (Image credit: IAB)

And:

With VMAP, video content owners can exercise control over the ad inventory displayed in their content when they can’t control the video player, to capitalize on advertising while maintaining the integrity of their program content. VMAP enables the content owner to define the ad breaks within their content, including the timing for each break, how many breaks are available, what type of ads and how many are allowed in each break.

A simplified example of the VMAP serving process (Image credit: IAB)

A simplified example of the VMAP serving process (Image credit: IAB)

The primary advantage of VAST 3.0 is that it enables monetization of breaks with multiple ads via a single ad call. This third-party ad server can control the entire ad experience for the break. In combination with VMAP 1.0, this is ideal for full-length TV episodes, which typically have several breaks with more than one ad, and for which inventory splits between the programmer and the distributor are common. With the prior versions of VAST, the ad server could only request and respond to one ad at a time – it wasn’t possible to efficiently support breaks with more than one ad. VAST 2.0 was built for short clips, but VAST 3.0 has been designed for true broadcast-to-IP TV.

Without a VAST 3.0-compliant ad server, a broadcaster will typically have to manually traffic ads against individual ad positions in a single commercial break to prevent an ad from appearing more than once. Implementing competitive blocking and enabling robust analytics and forecasting are similarly labor-intensive. This presents a trafficking nightmare for ad operations – and doesn’t scale.

VAST 3.0 and VMAP 1.0 are especially important for driving broader adoption of TV Everywhere because these protocols enable shared inventory rights between programmers and distributors. Inventory rights sharing requires interoperability between partners’ video players and ad servers, which VAST 3.0 and VMAP 1.0 provide. A distributor who deploys and controls the video player typically has to call a programmer’s ad server to insert ads that the content partner has sold. For example, a programmer may give two of every 20 minutes of ad space to a cable operator for local spots; this type of inventory sharing is made possible with VAST 3.0 and VMAP 1.0 redirects between the content programmer and distributor’s ad servers.

Global broadcasters and distributors like NBC and Comcast are increasingly turning to Adobe Primetime for its unified workflow across publishing, advertising and analytics. Adobe Primetime now features the industry’s only video ad server that can both generate and read VAST 3.0 and VMAP 1.0 ad calls, making the process of fully monetizing broadcast video even simpler for both content programmers and distributors.

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Examining Robust HLS and HDS Video Playback with Adobe Media Server 5

Adobe Media Server 5, a core component of Adobe’s Project Primetime, helps premium content publishers deliver HD quality video across platforms, including iOS and Android devices, to the largest possible audience with a streamlined workflow. We’re revolutionizing media delivery with support for consistent, protected streaming across any Internet-connect device — tablets, smartphones, connected TVs, and desktops.

With our video solutions like Adobe Media Server 5, we’re focused on enabling an optimal online video playback experience where the consumer gets what they want – when and how they want it. Related to this topic, we’ve published a technical article for video content publishers around HTTP Dynamic Streaming (HDS) and HTTP Live Streaming (HLS). The article examines today’s video playback architecture and server-side challenges, including back-end redundancy issues such as live-ness, where a packager advertises a stale view of live, and dropout, where a packager has gaps in its fragment list. We also provide users with a step-by-step guide to writing a basic varnish configuration script to configure a Varnish proxy for the failover solution. (Varnish Cache is a web application accelerator, occasionally referred to as a HTTP accelerator or a reverse HTTP proxy, that will significantly enhance your web performance).

Check out the article and let us know what you think!

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CES: TV Everywhere Becoming a Reality in 2013

As we embark on a new year, we’re excited to see more and more “TV Everywhere” experiences coming online. With Adobe Pass, our Emmy Engineering award-winning authentication service and a key component of Adobe‘s Project Primetime, we are working closely with our partners to make it easier for millions of consumers to access their pay TV content across devices.

Adobe Pass is now supported by more than 150 pay TV operators covering nearly 98 percent of all pay TV households in the U.S. Given the current adoption rate, we anticipate all major TV shows will be available through a TV Everywhere experience in the next two years.

We’re thrilled that A+E Networks just launched its first iPad apps, powered by Adobe Pass, for three of its networks: A&E, HISTORY and Lifetime. These three networks bring to iPad users their broadcast content, including popular TV shows like Storage Wars (A&E), Pawn Stars (HISTORY) and Project Runway (Lifetime). Additionally, Comcast customers can access exclusive content across all three apps. With three new A+E apps now live, more than 55 sites and mobile apps are now powered by Adobe’s authentication service. TV programmers working with Adobe include NBC, Fox, Disney, ESPN, Cartoon Network, MTV, TNT, CNN, Scripps, Pac12, NFL Network, The Hallmark Channel, Univision, and many others.

We’re excited about the pipeline of new TV Everywhere apps coming online in 2013 – bringing consumers a digital living room experience on the go. Stay tuned for some major updates between now and The NAB Show.

Lifetime HISTORYAE

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Embracing the Multi-Screen World to Reach Consumers

Last month at the AdMonsters Screens event in London, we explored the growing opportunities (and challenges) for publishers as consumers use multiple screens including their Internet-connected smartphones and tablet devices to consume digital video content – anytime, anywhere.

AdMonsters spoke with Adobe’s Steve Allison, technical evangelist for Media & Advertising Solutions, and other industry players about how to embrace the multi-screen opportunity and enhance the consumer experience. Steve thinks that distributing and reusing content across multiple screens is a continuing obstacle for many publishers, but they must “respect the soul of a device” to create fully engaging consumer experiences. Watch his video interview below and see what Steve says about making better video advertising decisions, capitalizing on the multi-screen opportunity, and driving consumer engagement across platforms.

Check out some of the other AdMonsters video interviews as well:

  • Tom Bowman, VP of strategy and global ad sales at BBC Worldwide, discusses vying for consumer attention across multiple devices and how publishers can leverage native mobile device capabilities.

  • Michael Tuszynski, product manager at MTV Networks (a division of Viacom), talks about second-screen applications and smoothly integrating video ads into the consumer experience.

  • Conor Mullen, commercial director at RTE, comments on exciting opportunities for publishers in today’s new media age and challenges in reaching consumers across various devices.

  • Bill Scott, chief operating and commercial officer at easelTV, shares his thoughts on the differences between online video content and the traditional TV model, and how audience engagement is changing.

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Introducing the Primetime Media Player – A New Way to Distribute, Monetize and Analyze Online Video Content

As part of the major updates announced to Project Primetime today, we’re thrilled to introduce a beta of the Primetime Media Player. At the core of Primetime, this is the industry’s first technology enabling TV content owners and distributors to reach the broadest audience while immediately monetizing online video experiences through seamless ad insertion and analytics. We’re taking several Adobe video technologies and putting them under a single framework to provide a SDK for video content playback on Mac OS and Windows, plus native iOS and Android apps.

The Primetime Media Player allows for a richer, more robust viewing experience on desktops and mobile devices within apps. With seamless ad insertion and native support for protected playback built into the Player, consumers will enjoy faster video load times, fewer playback errors, and a less obtrusive advertising experience.  In short, it just feels like TV.  Consumers will also enjoy greater control over their content experience with support for closed captioning and multiple audio tracks (e.g. Spanish or English) when provided by the video publisher.  The end result is a positive online video playback experience where the consumer gets what they want – when and how they want it.   And, importantly, Primetime Media Player gives publishers and distributors a clear way to drive revenue from their online video experiences, without compromising user experience or audience reach.

Some benefits of the Primetime Media Player include:

  • High-quality Multiple Bit Rate (MBR) video playback support.
  • HTTP Live Streaming (HLS) support on iOS and Android.
  • HTTP Dynamic Streaming (HDS) support on desktop and Android.
  • Content monetization, including ad insertion capabilities and seamless ad insertion with native integration through Adobe MediaWeaver.
  • Better insight into your consumer viewing habits and stream quality with native integration with Adobe SiteCatalyst.
  • Content Protection and Business Policy Enforcement through Adobe Access – Full DRM and Protected Streaming with selectable output control and key rotation for linear, live and on-demand video.

The Primetime Media Player also offers fully compliant Communications and Video Accessibility Act (CVAA) features:

  • Render in-stream closed captioning with built-in support for user-based rendering overrides
  • Native support for multiple audio tracks

We’ve designed the Primetime Media Player with ease-of-deployment in mind. Consumers can take advantage of the Player now with very little effort. The only requirement for desktop experiences is installing Adobe Flash Player (version 11.1 or higher). With iOS and Android, it’s already bundled within native apps so no additional plug-ins or downloads are required.  Content formatting and encryption for desktops, iOS and Android is made easy via Adobe StreamKit, which can be integrated into a third party encoder or run as a separate tool. We will continue to announce support for more web-connected platforms in the future, such as game consoles, Over-the-Top (OTT) devices, and connected TVs. We’re excited to see the Primetime Media Player deliver an improved broadcast TV experience online while consumers reap the benefits.

Check out the video overview of Project Primetime below and our other blogs posts around other Primetime updates: Adobe MediaWeaver, our new ad insertion service, and full integration with Adobe advertising and data solutions. Stay tuned for more updates around Project Primetime coming soon!

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